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5 Things Customers Need To Hear You Say In Your Email Newsletter
Business 2 Community - Sun, May 12, 2013 12:14 PM EDT
When it comes to connecting with your customers, engagement is the language you need to know. So, how can you become fluent in engagement quickly to get your emails opened and acted upon? Following language school, Fluent City’s, tips on creating an engaged audience is a great place to start! In addition to offering fun... More »5 Things Customers Need To Hear You Say In Your Email Newsletter
Making Your Website More Customer-Friendly
Business 2 Community - Sun, May 12, 2013 12:00 PM EDT
Your business’ website is one of, if not the, main ways that customers interact with your business, so making your website customer-friendly is critically important for your business to succeed. Some of the fundamental principles on web usability, or user experience, as it is called involve making things easy to find, using clear navigation, and... More »Making Your Website More Customer-Friendly
11 Expert PPC Guides, Tips and Techniques (and One Rant)
Business 2 Community - Sun, May 12, 2013 11:30 AM EDT
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb recently noted, “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing... More »11 Expert PPC Guides, Tips and Techniques (and One Rant)
Best Practices For Instagram Marketing And Lead Generation
Business 2 Community - Sun, May 12, 2013 11:04 AM EDT
Instagram is a social media platform where users can take photos (on their cellphones), antiquate them by adding camera filters and vintage frames, and share them on Twitter, Facebook, and their own Instagram accounts. As an online marketing platform, Instagram has gained immense popularity among B2B Marketers and savvy individuals and business people. I strongly... More »Best Practices For Instagram Marketing And Lead Generation
5 Things Small Businesses Need to Know About Customers and Smartphones
Business 2 Community - Sun, May 12, 2013 11:00 AM EDT
As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the importance of a good mobile experience. But many don’t seem to translate that and make the leap to... More »5 Things Small Businesses Need to Know About Customers and Smartphones
Manage Your Marketing: What’s Your Story
Business 2 Community - Sun, May 12, 2013 10:30 AM EDT
The word “story” gets used a lot in the business world today, and it can mean many different things. In almost all scenarios, though, your company’s story can be used as a selling tool if you do things correctly. Today we’re going to talk about different ways you can approach your story and how you... More »Manage Your Marketing: What’s Your Story
50 Blogging Tips To Help You Build Your Platform
Business 2 Community - Sun, May 12, 2013 10:17 AM EDT
A blog is a necessary tool for any business to succeed online. Fresh content on a regular basis is a must. I’ve blogged a lot recently about the necessity of blogging in any content marketing strategy. So what are some of the best ways to implement this? Here are 50 Blogging Tips To Help You... More »50 Blogging Tips To Help You Build Your Platform
Preventing Google From Killing Your Business
Business 2 Community - Sun, May 12, 2013 10:12 AM EDT
Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic? I don’t wish this on anyone but sadly, it happens, and I’m confident this is not the only case. The best way to be Google-safe... More »Preventing Google From Killing Your Business
This Blog Post Is Not Like Justin Bieber
Business 2 Community - Sun, May 12, 2013 10:00 AM EDT
It was a dark and dreary day. I sat at my desk, sullenly staring at my keys, trying to think of a good blog post topic. “Oh! I know! A post about how inbound marketing is like ‘The Avengers!’ Or maybe just Hawkeye, because he’s the best, obviously! Ooh, or maybe something about how it’s... More »This Blog Post Is Not Like Justin Bieber
Using Pinterest To Grow Brand Awareness
Business 2 Community - Sun, May 12, 2013 9:56 AM EDT
Top 10 Pinterest Key Statistics for 2013 Looking to include Pinterest in your social media marketing strategy? It might be a good time—with the roll out brand pages for businesses and compelling recent findings like these: 1. 2/3 of the top 100 brands now have Pinterest accounts (Simply Measured) 2. Pinterest ranks 3rd most popular... More »Using Pinterest To Grow Brand Awareness
Why Does Gamification Fail?
Business 2 Community - Sun, May 12, 2013 9:30 AM EDT
A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was... More »Why Does Gamification Fail?
Organizing Your Department for Content Marketing: Strategic Requirements
Business 2 Community - Sun, May 12, 2013 9:15 AM EDT
Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on interviews with 78 practitioners, content services providers, and domain experts, is well worth a read. (Disclosure: I was among the interview participants.) The author, Rebecca Lieb, discusses how brands are... More »Organizing Your Department for Content Marketing: Strategic Requirements
Negotiating with Hard-heads
Business 2 Community - Sun, May 12, 2013 9:00 AM EDT
I’m sure you’ve all found yourself faced with the necessity of having to deal with some hard-head that just seemed determined to be difficult. No matter how logical your position, or how illogical their own, they refuse to see reason or accept any opinion other than theirs. They may be a supplier, a customer, a... More »Negotiating with Hard-heads
A New Tech Resource for the Events Industry
Business 2 Community - Sun, May 12, 2013 7:30 AM EDT
Where do you turn when you’re researching event technology? Let’s say you’re looking at event apps or mobile lead retrieval systems? Other than going to vendor websites and asking your peers what they’ve used…where else can you find the type of in-depth, astute evaluations you’re are looking for on all the options available? And what... More »A New Tech Resource for the Events Industry
Response To People Who Hate The Term “Personal Branding”
Business 2 Community - Sat, May 11, 2013 9:28 PM EDT
I’m always surprised at the vehemence with which people say they hate the term “personal branding.” “I’m not a brand, I’m a person!” they demand. Except you are. As Kyle Lacy and I said in Branding Yourself, “A brand is an emotional response to the image or name of a particular company, product, or person.”... More »Response To People Who Hate The Term “Personal Branding”

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Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.

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