Everyone wants to be liked. This was first felt in the schoolyard. It meant being invited to hang out with the popular gang. It was noticed when you were offered to attend “that” all important birthday party. When college came around it was being selected to be on the football team, chosen for that all... More »How To Get More Likes On Your Facebook Page (Infographic)
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Creating engaging Pinterest Contests are an amazing way to reach your market on the world’s fourth largest social media network. Contests create interactions, mentions and referrals about your brand. Referrals, interactions and mentions on Pinterest result in sales. We wanted to give you a few tips on how to run a successful Pinterest contest. 7... More »7 Tips: How to Run a Successful Pinterest Contest
It’s not just about getting more Facebook fans – it’s about getting quality fans that will engage with your Facebook Page time and time again. We all know that quality content keeps users returning to your page, but how do you attract new ones? 8 tips for enticing new Facebook fans to like your page:... More »8 Tips For Acquiring Quality Facebook Fans
It’s collaboration month here at Conspire, so we’re bringing you lots of food-for-thought to mull over: rules for modern collaboration, ways to make the most of a collaborative environment, and how the expanding reach of project management practices ties in with synergetic companies. Keeping with this month’s focus, it’s time to talk about collaboration mistakes... More »You’re Doing it Wrong: Collaboration Mistakes and How to Avoid Them
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high... More »Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage
The world’s favorite mobile, photo filtering tool, Instagram, announced earlier this week the ability for users to tag friends and brands in their Instagram photos. Previously, although there was a way to @mention users in posts, there was no way to keep track of or resurface all of those photos. If someone mentioned you in a... More »Sorry Instagram, You’re Not Quite There Yet – What Photo Tagging Means For Brands
Lean. A topic you increasingly hear under discussion in almost any business situation. Originally a manufacturing concept, the principals involved have seen it become increasingly relevant for any part of a company reliant on processes and their effective flow. That can obviously be in making something, but it can equally be in approving purchase invoices... More »Sub-optimalization: We’re ‘Lean’, but Where Are the Results?
We’re starting to see that any company’s competitive advantage is increasingly determined by the quality of the data they have and how they’re using that data to make real-time decisions. This applies to not only humans making the decisions, but also to how they’re allowing the machines they have in their enterprise to make decisions.... More »Competitive Advantage Is Increasingly Determined By Your Data
There’s a lot of social marketing advice out there from so-called gurus. Personally, we put more stock in the wisdom from actual practitioners – those folks on the forefront of social media. So we turned to 12 clients – actual social marketing leaders inside organizations – for some quick tips they could share. We received... More »12 Tips & Tricks from Social Marketing Experts
Today I received a great question – What are the keys to writing a great social media marketing plan? Of course, this question can be answered in countless ways. I thought I’d mix it up by providing my opinion on this topic. I think a good marketing plan is part of a process that involves... More »Writing A Great Social Media Marketing Plan
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You have the amount memorized by now. $2.4 trillion. The amount of money moms spend in a year is staggering and every brand wants their piece of this enormous market. In order to reap the benefits, brand marketers and agencies must understand moms: what they value, the technology they use, how the economy impacts them,... More »7 Trends Mom-Focused Marketers Need To Know
Face it, even though we talk about social media being about interacting with individuals, many companies have turned it into a channel for dumping information and broadcasting their messaging. What happened to the love? What happened to the engagement? Wasn’t that what was supposed to be so great about social media in the first place—the... More »HubSpot’s Social Inbox Puts the “Social” Back in Social Media
Recently one of my wonderful clients said, “Cathy, I talked to some copywriters about my project. They were ready to go away and write. I want to work with someone who won’t just write … someone who will help me decide what should be in my websites and sales letters.” I couldn’t have put it... More »How To Hire A Copywriter: 3 Ways
We talk a lot on this blog and on the web in general about all of the advancements we have made when it comes to staying “plugged in” to the world around us. We’ve also all have read the importance of businesses having an online presence – a website, social media accounts, a blog, etc.... More »Technology: Do You Ever Unplug?