So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective? It could. No matter how long you’ve had a landing page, there’s always room for improvement. 66% of companies test multiple landing pages on their website, only 13% think they’re doing it well.... More »7 Landing Page Mistakes that are Costing you Conversions
All Articles From Business 2 Community
Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a... More »How Does Vodafone Prove Digital Media’s Effectiveness?
Raymond, the clothing brand for ‘The Complete Man’ is now on the lookout for the complete man’s passionate side. One of the leading brands in textiles and apparel that is quite trusted for its woolen fabrics, Raymond has now shifted focus from the complete man’s duties as a caring father, husband and son, to explore... More »Raymond Explores The Complete Man With “Drive For Passion” On Facebook
Black Friday and Cyber Monday are coming. And they bring with them visitors to your site – visitors who may also leave your site empty-handed because regardless of the amount of preparation you do to make sure they go through with the sale (e.g. an optimized e-commerce checkout page), there are factors that are beyond... More »3 Ways to Bring Back Shopping Cart Abandoners
Of all the hundreds of things that affect our productivity on a daily basis — snoozing alarms, interrupting managers, last-minute meetings, the internet — rarely do we consider the impact our desk chair might have on how efficiently we get things done. Unfortunately, that’s a huge mistake; according to research, proper office ergonomics can result... More »Effects of Ergonomics on Employee Productivity [INFOGRAPHIC]
70% of Leads Generated are Never Acted on by Sales Marketing departments put a tremendous amount of energy, time and money into lead generation. Yet, according to the American Marketing Association, approximately 70% of leads generated are treated by the sales force like confetti. They don’t think it’s worth the time to pick them up,... More »The Secret to Boosting Conversion Rates
Can’t figure out why your investment in lead generation isn’t paying off? You might want to look at your sales department and how they may be dropping the ball when it comes to business-to-business telemarketing. While some salespeople are doing things right, and by the book, some are not. Instead of engaging prospects in tele-nuturing,... More »3 Reasons Your Team Might Be Sabotaging Sales
A lot of talk these days focuses on what is new. That’s understandable. Talking about new technology is exciting and it is certain to gain you a fair amount of traffic or responses. New is interesting and there is always something new to talk about, whether it is a new social media platform, new updates... More »Manage Your Marketing: The Simple Act of Saying Thank You
Every day, marketing people across the globe are working industriously to acquire leads. Perhaps they offer a white paper on their website which generates sales leads. The leads flow into your marketing pipeline, your marketing department scores them, and then directs those with the highest scores to your sales people, expecting them to transform into... More »How to Fix Your Sales Pipeline Leak to Avoid Sales Leads Generation Losses
In the run up to a trade show or event, managers typically focus on creating an attractive booth, glossy literature, and the presentation and catering. After all, that’s where the big money goes. But to increase your return on investment substantially and maximize B2B lead generation, you need an integrated marketing approach that includes a... More »Pre-Event Planning that Accelerates Your B2B Lead Generation Return
Applications are at the center of the IT universe. As IT shifts its primary goal from connectivity to experience, it will require tighter collaboration between the various infrastructure elements that support application workloads. There are two philosophical approaches to how this orchestration might take place: through a tightly-integrated system, or through a more loose coupling... More »Integration vs. Orchestration
If you’ve been wondering what was going on in the Twitterverse at its inception in 2006, it’s now possible to find out. Thanks to Topsy, a San Francisco-based social-analytics company, you can delve into all past public user activity on Twitter. That’s over 425 billion posts that include text, images, videos, links and anything else... More »Topsy Lets You Search for Any Tweet in History
Most writers, professional or not, know the first draft of anything isn’t fit for public consumption. It needs to be looked over, redone, looked over again, and so on and so forth. Besides, the first draft is just where you’re getting all your ideas together. But a friend who is just getting started on their... More »How Many Drafts Until Your Blog Post Is Ready?
Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the... More »5 Last-Minute Holiday Optimization Tips for your PPC Campaigns
Is Your Strategy Immature? What if there were a maturity model for inbound marketers? Seriously, I can’t be the only nerd that’s ever wondered this before. The unofficial intro to maturity models is that they’re what happens when a whole bunch of really smart people get together and use dozens of years of academic experience... More »28 Factors to Determine the Maturity of Your Inbound Marketing