Putting Project Profitability More Quickly Within Reach Companies of all sizes and industries have begun to realise the strategic advantages of a virtualised or outsourced “master office” that makes sense of all projects within a company and gives leadership a quick, clear view into all the company’s projects, how well they’re working, and how they... More »Outsourced PMOs Are on the Rise
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I tend to be quite a procrastinator and working online helps fuel it even more. There are just too many distractions (Facebook, anyone?). This infographic from Yast highlights some of the biggest time wasters. Before I started working online, I worked for a small company that specialized in web design and branding and let me... More »The Biggest Workplace Time Wasters
Content marketing can be a huge time sink when you are writing blog post after blog post to generate nothing in return. With everyone creating content it is easy to think that you can just jump in and start. But seriously, you need to plan this before you end up costing your business time, money... More »Thinking About B2B Content Marketing? STOP!
SEO has always been classified as an inbound marketing channel, but a recent announcement from an industry leader has shifted PPC into that inbound marketing category as well. SEOmoz announced yesterday that they were transitioning their products, brand and company name to Moz. This announcement comes as they begin launch of their new Moz Analytics... More »Should Medical Marketing Shift From Outbound to Inbound?
I may be biased because she’s a Philly girl like me, but Pink has always held a special place in my heart … and my brand positioning strategies. Say wha? Stick with me, I’ll explain. At the turn of the millennium, there was a trifecta of rivaling pop-princesses dominating the airwaves in the aftermath of... More »Positioning Strategies for Startups: The Pink Principle
More companies in a widening range of industries have turned to PMOs (program management offices) to manage multiple, complex initiatives with wide-ranging implications in cost, human resources and impact on customer relationships. However, many of these companies have found that internal implementation of a PMO is a costly learning exercise that delays or derails the... More »Four Pitfalls to Avoid When Implementing Your Outsourced PMO
Whatever type of business you do, whatever category your business falls under (solo entrepreneurship, small business or big corporation), as long as you make purchases that are essential for your operations, there’s a common denominator that’s likely to stay for the long haul – bills and invoices from your partner suppliers. Your ability to properly... More »Invoice Approval: Your Workflow and the Automation Factor
Facebook advertising presents marketers with a vast and truly global advertising opportunity. Did you know? 7.5% of global page views are on Facebook The average user spends 28 minutes on the site each day Facebook officially surpassed Google in weekly traffic in 2010 People who Like a brand’s Facebook page spend twice as much money... More »Making the Case for Facebook Advertising
When I say “visual communications,” you might think I’m referring to video conferencing, which has been around for a long time and is most often used by executives in large companies due to the expense and size of the equipment. It allows the executives to conduct virtual meetings, enabling them to both see and hear... More »Harness the Power of Visual Communications
Social media makes many small business owners nervous, as does interacting with users through their mobile devices. For many SMBs, mobile interaction represents more than a new technology; it’s a new paradigm. They don’t want to make costly mistakes, invest resources in a fad or risk embarrassing themselves because they don’t understand the unwritten rules. But SMBs need to take another look at how they engage with people who rely upon their mobile phones today. They simply can’t afford to miss the mobile bandwagon, according to a recent article on tech news site Wired.com. More »Could A Mobile App Save Your Small Business $14,000 Per Year?
Have you ever wondered why marketing and advertising is such hard work? We are constantly trying to change the way that people behave and think – positioning brands and businesses in the centre of a relationship that is only ever on the peripheral of our customers’ worlds. And while for us – for the business... More »Note To Brands: Make Things People Want
Evaluating KFC’s Ad Campaign Success Consumers Offer Mixed Bucket on “I Think I Ate the Bones” Commercial Surprise and fear are not traditional elements in advertising, yet KFC’s recent ad campaign – promoting their new boneless chicken menu item – features people overwhelmed by fear and surprise when they eat Kentucky Fried Chicken, but they... More »Evaluating KFC’s Ad Campaign Success