At any given time and across any given news site it’s clear to see that the internet landscape is changing; sometimes for better and sometimes for the worst. More often than not we see news story after news story of accounts and businesses that have fallen victim to hacks and malicious users accessing private data... More »Internet Security and the Future of the Password
Billionaire Elon Musk is an American entrepreneur who was born and raised in South Africa. He holds a bachelor’s degree in Economics and a second bachelor’s degree in Physics. He is co-founder of Tesla Motors and PayPal and founded his third company, Space Exploration Technologies (SpaceX), in June 2002. SpaceX develops and manufactures space launch... More »Is Elon Musk the Real Life Tony Stark? Infographic
From the weekly Success Insights series: Lessons from our Client Success Programs Last week, I said that browser testing didn’t finish with your website launch and promised a follow-up explaining how to manage ongoing testing. So here it is! 1. Check new releases monthly Quickly run your website through the latest version of the major... More »Is Your Web Developer Running These 2 Easy Tests?
As marketing continues its inexorable shift to inbound, the humble press release has often been held up as an example of an out of date concept pandering to a dwindling pack of newshounds. However as a recent article points out, in the online magazine the Chief Content Officer – published by the excellent Joe Pulizzi... More »Press Release Content Rehabilitation for B2B Marketers
Effective landing pages are great assets for any online marketer. They are a means to prove your company is a thought leader, capture visitors’ contact information, and begin to create a longer term relationship with those visitors. Having a successful landing page takes more than just throwing content on a page, though. In order to... More »Inbound Marketing Secrets – Setting Up a Great Landing Page
There are a lot of other reasons why finance and accounting outsourcing is necessary for every business. The most identifiable reasons why you need the services of an outsourcing company are in this post. More »Is Outsourcing Bookeeping a “Yes” or a “No”?
Happy Small Business Month! NerdWallet surveyed successful small business owners what they wish they had known when they were just starting out. Below, we’ve compiled their seven most frequently cited tips. 1. Hire an accountant Crystal L Kendrick of The Voice of Your Customer, a marketing company “Hire a professional accountant and bookkeeper to manage... More »Seven Tips From Successful Entrepreneurs: What They Wish They Had Known
It is the most populous state in the nation, and according to a study by the bureau of labor statistics almost exactly one half of the entire 37 million plus people are in the civilian labor force of California. That’s one huge labor pool, and when we consider a 2008 study by the SBA claimed... More »Survey of Small Business Owners Shows Economy a Major Concern (Infographic)
You go about your everyday business, you make your product to the best standards of quality, you sell it at a competitive cost, and you have done your job. You are returning value to your investors, and that’s your role, right? Well, not exactly. By nature of being in business, you have much more responsibility... More »Four Steps to Social Awareness
Facebook is no stranger to ads, with $1.25 billion in ad revenue in Q1 of 2013. But video ads will represent a new opportunity for the social network. Image via Brian Solis. Facebook ads may soon become a lot more visual. According to the Financial Times, Facebook is planning to launch video advertisements on the... More »Facebook Exploring Video Ads for Your Newsfeed?
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception. In a 2012 survey by Statista on United States consumer opinions about advertising, 53 percent agreed... More »Transparency In Marketing Works
As you ramp up your organization’s social engagement, you’re going to need all hands on deck to fully take advantage of its potential. By harnessing the expertise of your entire company, you can more easily address all the inbound messaging and any issues that might arise while still responding to users and engaging in a... More »8 Tips for Social Business: Collaborate
In previous post we gave you the reasons why you should blog, now we are focusing on where to start with your blog. A wise dinosaur once told me that sharing is caring. The following key points are Keystone Click’s process to starting a successful blog. We’ll leave the finer details for a later post.... More »Introduction to Blogging: Where to Start
Armed Forces Communications When a citizen joins the Armed Forces, not only do their lives change, but so do those of their families and friends. In many cases, entire families are transplanted from one location to another in support of one parent’s military responsibilities. Supplementing traditional communications with social media techniques, those directly and indirectly... More »Social Media in Government: Armed Forces Communications
With over one billion users and its new Facebook home mobile app downloaded over 500,000 times, it’s likely your brand should be on Facebook. However, there sometimes seems to be a disconnect between what brands think their fans want to see and what fans actually want to see. Here are three things that your customers... More »What Your Facebook Fans Want To See
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