The advice was to picture the audience in their underwear. However, in the days leading up to your presentation you dreamt the audience took pictures while you gave a presentation in your underwear. Be confident! Better ways to stay calm and avoid distractions exist. So put your clothes on and think about the habits you... More »Have the Confidence to Stop Distractions During Your Presentation
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In India, snack times are never complete without the mandatory soft drink to wash it down with. And with summer around the corner, it’s the right time for soft drink makers to come up with fresh new ads. In its latest commercial, Fanta, the orange flavoured soft drink from Coca Cola, has sought to drive... More »Fanta Says Snack Time Is Fanta Time In New Ad
This month, I will release the 10th Anniversary edition of my first book, the bestselling They Don’t Teach Corporate in College. I wrote the book when I was 26, and ever since then, I’ve learned a ton about what works and what doesn’t in the business world. Today, I’m sharing some of my recent insights.... More »8 Things I Wish I Knew about Business and Careers When I Was 22
Acclaimed writer and speaker Malcolm Gladwell recently spoke to AmEx OPEN Forum about his latest book. In David and Goliath: Underdogs, Misfits and the Art of Battling Giants he analyses what happens when ordinary people confront giants. You know all about Gladwell, I’m sure. The Tipping Point, Blink, Outliers – you name it, he wrote it. This blogger described him perfectly: “His great strength is... More »Malcolm Gladwell is Back – To Tell Us All About SMEs and More!
I went to the opticians yesterday for my seven-yearly check-up. The opticians, curse of us hardcore web workers for how they castigate and caution us for spending 17 hours a day in front of a phalanx of pixels. He was a lovely man, though questionable in the extreme for his choice in humour which involved... More »How to See Success Like a Superhero
While there is no doubt that resumes are incredibly important for job seekers today, where resumes came from can be quite a mystery. If you dread putting together your CV, it helps to know that our ancestors have been doing something of the same sort for centuries. We put together this infographic to pay homage... More »The Work History of the Resume
Fact: Pinterest users are reaching new heights. With over 70 millions users worldwide and a finance equity valued at $3.8 billion, more and more individuals are getting their pin on with what is said to be the leading visual discovery tool. So it is a surprise to no one that celebrities are joining in on... More »Top Celebrity Pinterest Accounts
Last week Jimmy Fallon took over the Tonight Show and I was a bit concerned. Not for the Tonight Show, but for Fallon. You see, of all the late night television shows, the Tonight Show is perhaps the stodgiest of the bunch, with a demographic that skews older than the others. Jay Leno’s audience isn’t... More »Jimmy Fallon and the Small Business Hiring Process
Whether auditing a new client or your own website for SEO, there will always be issues that should be addressed. Some of these issues will be minor, but others can significantly affect the future SEO success of your website. Although there are hundreds of elements to an SEO audit, these 6 are crucial, and they... More »6 Crucial Things to Look for During an SEO Audit
While they don’t garner the same attention as “sexy” PR moves like Snapchat campaigns, email campaigns still have a fantastic ability to win customers over in more ways than one. Now that mobile is becoming even more of a big deal with consumers, getting an email from a favorite brand can make customers check a... More »How To: Finding the Best Email Campaign Output Rate
One of the biggest advantages of social media is the ability for real-time interactions and responses to events around us, so newsjacking, which often involves using current events as a launch point for sharing your brand (and ideally showing some personality), is a natural part of a business social media presence. Twitter and even Facebook... More »Newsjacking and Five Tips to Stay on the Right Side of Good Taste
It’s often debated, but judge for yourself from these screenshots. Lane Bryant got 872 votes in only 16 minutes- that’s 54.5 votes a minute, or 0.9 votes per second. But when we explicitly asked fans to click got us 2,934 interactions– nearly all likes on the post. But if we ask them to comment as... More »What Gets the Most Interaction on Facebook: Questions, Wall Posts, Pictures, or Videos?
When people talk about the SuperBowl, it’s inevitable: the commercials will be a topic of discussion. In fact, some people watch the SuperBowl and prioritize the commercials over the game itself when it comes to food runs and bathroom breaks. But that’s another issue entirely. The point is that video is a medium with exceptional... More »Online Video Marketing: Wistia vs. Vimeo
Are you a good networker, or a bad networker? Do people who can help you look forward to meeting with you, or dread it? Do you tend to get what you want, or are you frustrated with your networking results? This article will give you lots of do’s and don’ts to consider for improving your... More »What Good Networkers Do… and Don’t Do
It is great that you are blogging for business. However, it is not enough to merely write your blogs. You need to promote your blog posts as well so that you get the most mileage out of them and so that you are able to leverage them effectively. Building in the desert Undoubtedly, it is... More »How to Promote Your Blog Posts Effectively