For most people customer relationship management conjures up the idea of a massive database of sales and marketing information. But for smaller businesses who may spend only a small amount of their time in front of a computer, traditional CRM isn’t a practical proposition and doesn’t lend itself to mobile use. More and more small... More »Going Mobile – The Benefits of CRM On The Go
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Earned media, owned media, PPC, sponsored posts—we’ve heard all the industry jargon used for online marketing and media strategies. Do you know the difference between them all? More importantly, what’s the major difference between PR (earned media) and advertising (sponsored posts)? If you work in content marketing, particularly in the earned media sector, you know... More »Diary Of A Mad Media Specialist: Differences Between PR And Advertising
For whatever reason I have long had disdain for the Social Media users that put the all encompassing quote “Views are my own” within their various social bios/profiles. It isn’t so much because I don’t believe that the views are their own, but rather the subtlety by which they are saying that they are excusing... More »The Relationship Between Sharing Content and Endorsement
How do you get customers to go from “Liking” your business on Facebook to spending? Recent research from Vision Critical entitled, “From Social to Sale: 8 Questions to Ask Your Customers” uses results from 6,000 survey responses on social media purchasing over a 17-month time frame to offer insight into purchasing influenced by three major... More »Can Customers Go from “Liking” to Buying on Social Media?
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with the advent of copy and paste the message is no longer lost. I found the below quote from Jeff Bezos (founder... More »Your Product is Your Marketing
It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Often the two teams are much like Mars and Venus, with different objectives and different styles – not to mention different ways of being judged by management, and different metrics. The first step to fostering cooperation is for... More »Sales and Marketing Alignment: the Essentials
Job-hunting can be brutal: Sending out resumes and not hearing anything back; answering online job listings and seeing that hundreds of other people are applying for the same gig. How can you differentiate yourself? How can you use today’s latest technologies to help break from the pack and push ahead? Social media tools can help.... More »How to Use Social Media to Help Find a Job
Just about everyone has heard, and most people agree to some extent, that goal setting is a great way to get yourself where you want to go in life. If you feel you can’t seem to reach the life you know you were born to lead, then effective goals can be a great motivating force.... More »The Secret Of Setting Effective Goals To Empower Your Life
There are two important things I need to tell you about process. By process I mean the series of actions needed to achieve a goal. Applied to content marketing, process refers to the succession of steps resulting in the efficient and effective ideation, creation, publication, distribution, and analysis of content and content campaigns. A well-defined... More »The $12,000 Value of Process-Driven Content Marketing
Today’s B2B sales leaders keep talking about sales playbooks. Google the term and you’ll see. Over the last three years, for example, the largest Inside Sales association has featured playbook presentations in a third of its local and national events. Experts like Reality Works Group, The Bridge Group, and Qvidian advise and even craft sales playbooks for organizations, while... More »Sales Playbooks: You Use One, Right?
Content marketing is proving to be the MVP in today’s inbound marketing world, with 87 percent of today’s marketers implementing a content strategy to drive sales, establish thought leadership or increase brand engagement. Journalism techniques and automation platforms that are processing and mining content are now fused together in this type of digital marketing. Because... More »Content Marketing Technology Update: 9 Emerging Trends
In today’s world, a lot of times we think HARD is better. Work hard! Play hard! Drive a hard bargain! But it’s the soft skills that often make the greatest impact in the customer service experience. Hard may mean strength such as “hard as a rock” versus soft which may seam weak as in “Don’t... More »Go Hard on the Soft Skills for Better Customer Service
Rejection isn’t something that most of us handle well. From the time we were kids and a little boy or girl we had a crush on shot us down, we’ve never gotten used to the painful sting and disappointment of rejection. And the fact is that any kind of rejection sucks. It’s not just in... More »What NOT to do when a Reporter Rejects Your Pitch
If you think about it, “planning season” has predominantly been the domain of marketers. We are almost possessive of the craziness that ensues as we strive to plan marketing campaigns for our clients (or our own companies) for the coming year. In truth, however, planning season, just like everything else in business, does not/should not... More »Manage Your Marketing: Does Everyone Know It’s Planning Season?
Since social media has gone mainstream, we’ve heard the social media gurus preaching about the importance of engagement. We’ve talked about how important it is to build relationships on Twitter and we’ve even highlighted what brands should know before trying to sell on social. Yet still, organizations of all shapes and sizes are struggling with... More »How Brands Can Effectively Engage with Social Leads on Twitter