For people who keep their finger on the pulse of digital trends, the week of the D11 conference is like Christmas morning, and this year was no exception. Tim Cook was tantalizingly tight-lipped on Apple’s “grand vision” for TV. Elon Musk promises to change life in California forever with his Hyperloop idea. And despite all... More »The Queen of Tech Trends Sees Big Things for Social Sharing
All Articles From Business 2 Community
Over the past few years, social media has been focused on digital marketing. For many organizations, doing social media means using the online channel as a broadcast platform – a digital megaphone if you will. While this is a start, it doesn’t really represent the true magnitude of a social experience, because it is largely... More »New Social Business Benchmark Research – How Do You Measure Up?
Photo credit: Wikipedia On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.... More »Why Organizational Culture Matters to Your Marketing
How often do you hear someone say, “Optimism sells.” How about, “Be more optimistic!” In sales, optimism is essential for success. But just saying the words won’t do the trick; you need to train your mind, using cognitive techniques. You need the tools to actually practice optimism. To help Inside Sales managers and their teams,... More »Start Smiling! Optimism Techniques for Inside Sales Reps
Branding. Most small businesses know they need it, but few understand branding’s true role or what goes into developing a memorable brand. Some small businesses imbue it with colossal power, treating branding as if it’s the golden snitch of the business world: once created, business has been won. Others feel branding is an luxury expense a small business... More »Small Business Branding 101
For someone who is hoping to get into their dream school, whether for undergraduate or graduate work, it’s common to spend hours in front of a blank computer screen, waiting for some personal statement inspiration to come your way. The right personal statement reflects who you are, but should also provide an interesting take on... More »How Personal Is Too Personal? 6 Tips for Crafting the Perfect Personal Statement
Can you tell by the menu prices that a restaurant will provide you with a great experience? Will reading the final score substitute for the experience of the game you could not attend? Some analytics practitioners would answer “yes” to these questions, especially practitioners who specialize in the field of Social Media Research. They say... More »The Contextual Side of Customer Experience Analytics
Pay-per-click (PPC) advertisement and content marketing sound like an-unlikely couple; one’s traditionally a highly targetable, ROI-driven traffic-buying rugged builder, and the other is an all-encompassing, for the most part literature focused, journalistic approach to traffic generation – a quaint but modern woman. But beneath the surface where you can see through their differences, they can... More »How to Remarket to People Who Read Your Content
Have you ever found yourself in a meeting at the company where you work that had no set objective or agenda? You know the meetings I’m talking about. Yep, THOSE meetings. We ALL know they happen way too often. How do those meetings go? How do you feel when you leave? Are those meetings productive?... More »Setting Meeting Objectives and Agendas
Oh, the ever-elusive, ever-demanded 18-to-25 demographic. Young adults are heavily sought after by companies all across the board due to their long-term potential, the hope that once they are converted at a young age, they’ll develop a level of brand loyalty that keeps them coming back for their entire lives. In order to appeal to... More »Brand Ambassadors: What Do Young Adults Want?
We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive Computing is the largest provider of policy-based optimization software for High-Performance Computing (HPC) and private cloud environments. The company is well-known for technological excellence, and was included in Gartner’s “Cool Vendors in... More »Integrated Marketing Automation Cures Painful Headache for Adaptive Computing
Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce While many firms still struggle to optimize their e-commerce efforts, the world... More »10 Digital Trends Of 2013: Are You Ready?
When it comes to investing, it’s important to diversify and spread your money around. Put all your assets in one basket and it could evaporate overnight if the markets go into correction mode. As a result, diversification is a good strategy to follow, because it can protect you from losing your entire retirement portfolio should... More »Should Investors Still Diversify with Gold?
Forms are great data collection tools. That much we know. However, the true power of forms for small businesses lies in their extensibility and uses across multiple scenarios and situations. Cumulatively, these situations can affect your business’s bottom line. This week, we will review Formstack – a form-builder solution that introduces small businesses to the... More »Formstack Review – Think Beyond Boring Forms
Have you ever seen a mobile ad and wondered if it might be a good fit for your business? Mobile advertising allows you find users at the right place at the right time. Looking for lunch options at noon? Have car problems and need to find a repair shop close by? Shopping for an outfit... More »Use Mobile Ads to Bring Customers to Your Door