If you’re a business owner, chances are you’ve wondered how to best optimize your website for tablets and mobile. There are differing techniques and schools of thought on this topic, including those from a development perspective as well as those from a design perspective. In this article we’ll go over the most time effective, cost... More »Basics of Responsive Web Design – Why Your Website Needs to be Responsive ?
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WordPress has evolved into a powerful content management system and currently powers more than 19% of the web. And much like a house, once its built, a WordPress website does require some regular maintenance to keep it running smoothly. While regular maintenance is necessary, it doesn’t require a lot of effort to keep your WordPress... More »Maintaining Your WordPress Website: What Marketers Need to Know
BYOD The term Bring Your Own Device was first coined in 2005; however, it didn’t go into use until 2009. This is when Intel realized their employees were increasingly bringing their own devices to work and using them to connect to company data. Although, it wasn’t until 2011 that it started to gain a much... More »Why CYOD is Hotter than BYOD
We have a saying around here. We only work with “enlightened leaders.” I started saying that after a particularly challenging consulting exercise. I was working with a growing technology company. They had a lot of great things going for them. New revenue, lots of press and attention and a very successful new product rollout had... More »Destructive Leadership Practices: Is Your CEO in Denial?
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. How to... More »How SMB eCommerce Retailers Can Turn Everyday Challenges Into Sales
Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and... More »A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How
Surely you’ve heard the talk over the last few years: ‘copywriting is dead!’ But what does that actually mean? Can copywriting really be dead and gone? The answer is…kind of. What people really mean is keyword stuffing and SEO copywriting is dead. And while that is essentially true, it means content marketing is alive and... More »Are Infographics the Future of Copywriting?
Internal customer service, or servicing those who service your customers is vital to any business progressing, properly functioning, and continuing to establish a patter of exceptional customer experiences. As companies focus intently on improving the level of customer service they offer to clients, the quality of internal interactions within the business can become overlooked. This... More »Great Customer Service Starts in the Staff Room
There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.... More »Do You Make These Mistakes When Writing Content for the Web?
I recently saw some advice to hiring managers that went like this: writing a job ad is like making a hamburger. The meat is a list of job duties which you probably have lying around already and the bun is an intro and outro line that you add to make it all make sense. When... More »Your Job Ad Is NOT A Hamburger
According to a CSO Insights study, sales reps spend only two days a week selling. As the chart above shows, they spend about 10 hours a week generating leads and almost two days a week on non-sales activities. It gets worse. One quarter of all forecasted sales opportunities end in no decision. That means sales... More »Do You Know What Your Sales Reps Are Doing?
One of the biggest takeaways at the National Retail Federation’s 2014 Convention and Expo was the importance of integrating channels to deliver a superlative customer experience. Now more than ever, retailers need to integrate processes, visibility, and service across online, mobile, and bricks-and-mortar channels. Online and mobile sales are increasingly important for retailers. But in-store... More »Taking Cookies Offline: Retailers Track In-Store Customer Behavior
As marketers, we often spend a lot of time and money developing strategies to drive traffic to our website. If only our job ended there… life would be so simple. But as you know, our job only gets more complicated. Once a visitor lands on your site, you literally have seconds to prove your site... More »Psst Over Here! Tips for Attention-Grabbing Calls to Action
Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was “in market” one of your current customers told them about you – in a very positive manner. Talk about real time marketing. What if you had an army of “friends” who were telling... More »Crowdsourcing Lead Generation
I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more... More »3 Answers To Your Questions About Automation