A telemarketer’s dependence with scripting is one of the aspects of telemarketing where people have divided opinions of. While some people think it actually helps telemarketers in systematically conversing with prospects, others opine that it does nothing but destroys the chances of making a personal connection and, eventually, a business relationship. Lead generation is not a... More »Internalize, not Memorize: The B2B Telemarketing Secret to Making a Connection
All Articles From Business 2 Community
In some professions, it is discouraged to get attached to your patient/client/business relationships. In Marketing and Advertising, however, I would encourage the opposite. A good client relationship management strategy is crucial to maintaining not only a healthy balance for your ROI but also for your professional relationships. The line can be blurry when it comes... More »Client Relationship Management: A Healthy Balance
We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing a vibrant, engaging customer experience. The benefits of creating compelling, timely content and making it available on multiple devices and across a number of platforms have been well documented. But is content creation and delivery only... More »Is Good Content Only the Tip of the Iceberg?
The latest iOS 7 provides a wonderful platform for app developers to build engaging and competitive applications, while gaining a top spot on the App Store. It has widened the scope for application developers, and also provides a compelling user experience. The key features of iOS 7 are discussed herewith: Popular Near Me – It... More »App Optimization for iOS 7 [Infographic]
As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yourself a better chance... More »Why You Should Be Using Video In Your PR Campaigns
As a full-service inbound marketing agency, we definitely understand the challenges associated with creating, maintaining, and analyzing a comprehensive inbound marketing strategy. Whether you’re trying to manage content promotion, measure your site’s SEO performance, or nurture your leads, all of these things can take substantial amounts of time. Luckily, through several years of experience, we’ve... More »The Online Marketing Tools Our Inbound Marketers Are Most Thankful For
As you may or may not know, I earned my stripes in the publishing business, and had the opportunity to work with over 100 different B2B brands during my time there. It’s with this experience in mind that I’d like to ask you to name the most important asset to a publisher. Is it the... More »3 Audience Types That Are Essential to Successful Content Marketing
2013 is not yet over—we’ve still got almost an entire shopping month before Christmas!—yet end-of-the-year lists and retrospectives have already started to pour in. Some of these are best-of lists, like the best books, movies, and songs of 2013; others take the opposite approach, counting down the biggest failures or blunders made in the past... More »Which Brands Had the Worst Content Marketing in 2013?
Make no mistake: the Big Data movement has done more than just introduce a tidal wave of aggressive marketing campaigns. While it’s true that the “Big” in Big Data is an increasingly ambiguous term – as others have recently noted, someday we’ll just call it “data” again – there’s no denying that it has fundamentally... More »Key Skills in the Big Data Equation: The Data Scientist & Data Explorer
If there’s one thing this last month has shown us, it’s that more and more businesses are getting on board with charity. Throughout November you will have been hard pushed to find a workplace that doesn’t have at least one moustachioed man. It appears that Movember, the global movement that raises awareness of men’s health... More »Allow Your Business to Show Its Charitable Side
What I see every day is that people confuse performance measurement and management. They think they are doing a good job managing the performance of the business, but what they actually doing is just a measurement or monitoring of the current state. Don’t get me wrong, monitoring is as important as management, but one needs... More »The Difference Between Measure and Managing
Last week I railed against the “Dangers of Marketing Automation.” To provide some balance, I’m following up with my favorite automation tool, IFTTT. If you don’t what IFTTT is, it’s a powerful rules engine that let’s you automate simple tasks based on conditions. If THIS happens then do THAT. IFTTT is great for making your... More »Use Social Automation to Serve YOU (Not Your Audience)
Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual... More »How To Build The Perfect Tumblr Profile For Business
I had no idea who Tim Washer was before I saw this video, but he’s spot on when he talks about the power of content to tell stories and build engagement with your audience. In this short video, Tim raises a number of excellent points that are critical to developing a successful business-to-business content marketing... More »The Value of a Good Story is That Your Audience Tells it for You
It’s hard to believe that the holidays are upon us and that 2013 is coming to a close. If you’re currently in the middle of a job search, now is the ideal time to really step up your efforts. However, before you send out any more applications or cover letters this year, make sure you... More »Job Search Tips for the Holiday Season