It doesn’t take much to get the bulls excited when it comes to the U.S. housing market. Solid new-home sales data seems to have erased everyone’s memory of the raft of negative housing market numbers that have been flowing in for months. But first, the good news! The U.S. Department of Commerce announced Wednesday that... More »How to Profit from the Weakening Housing Market
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2014 marks my 20th year working for (and running) public relations agencies. I don’t often share how clients can best collaborate with their PR agencies, but was inspired today, by a client, that once again showed me how the client / agency relationship can be a true team and potentially generate real business results. What... More »How to Be the Best PR Partner to a Public Relations Agency
Radio frequency identification device technology (RFID) can help businesses save money where there is a large, complex logistics network; it provides businesses the world over with comprehensive solutions to supply chains that need sophisticated management. Whilst there are thousands of companies that realise the power of RFID on a daily basis, there are plenty more... More »Can RFID Tracking Save Your Business Money?
Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. It’s no secret that creating high-quality blog posts can be incredibly time-consuming. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to... More »15 Call to Action Samples for Rocking Blog Posts that Convert
Two things have been on my mind a lot lately: Food and blogging. (OK, both of these things are almost always on my mind, but for the sake of the narrative, let’s pretend they’re not.) As you’re likely well aware, Google has been dropping algorithm changes like hot potatoes, and it’s left many companies engaged... More »Recipe for a Blog Post Google Will Devour [Infographic]
When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always work out so well, as a recent tweet demonstrated. Cutts took to Twitter yesterday to announce the launch of a new reporting tool designed to... More »When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues
As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you have to offer. But what does that niche look like? That is where precise market research comes in to gather data and give your brand... More »What Does Your Brand’s Target Market Look Like?
Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here’s our interpretation... More »A Dr. Seuss Inspired Guide To Twitter (Infographic)
The days of building a reputation offline have become a thing of the past. Today many employers are looking for candidates who are active online and in social media. As a job seeker you will want to effectively utilize these tools to build your personal brand and project an image that demonstrates your skills, knowledge,... More »How Personal Social Media Brands Can Help Job Searches
A constant question in the minds of many project directors is how can I increase the billable hours of my team whilst completing all of my other tasks? Many businesses strive to improve productivity and utilisation and it can be hard without a clear view of your project management process. For instance; with project A... More »The Key to Driving Revenue Growth is Utilization
Managing a blog, particularly a company blog, can become draining on your creativity. You may find yourself brimming with unique ideas in the beginning, but at a certain point, there are only so many “10 Things People Do” posts you can write. I have recently found myself in this dilemma, and made a decision to... More »When Writing a Blog, Be Yourself
We have a relatively new business in town that got a lot of buzz before it opened up. And while it’s gotten some pretty good reviews, it’s also gotten some pretty bad reviews, particularly in the area of customer service. Sadly, a lot of those online comments have been deleted, or answered with something that... More »Small Businesses: Know Your Neighborhood
Last Friday, we started our “How Marketing Can Help Sales” series with some ideas regarding how advertisements can be used to benefit the salesforce. This week, we thought we would cover a different angle. As the marketing team works on your company’s website, how can there be assurance that the website will also be a... More »Five Tips Friday: How Marketing Can Help Sales, Part 2
When Google launched Google+ in June 2011, it was all the internet was talking about. But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested. While the Google guys came up with several ways to incorporate neat features, they completely forgot about presentation and... More »How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy
I am digressing from my normal 12 Most post (sports-related, coffee-related or self-deprecating) to discuss a hot topic: social media monitoring. We all see businesses, and we may be the culprits ourselves, that are getting caught up with the herd jumping into social media. But other than “because everybody is doing it” rationale, do we... More »12 Most Brand Saving Reasons for Social Media Monitoring