Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of... More »3 Free Website Analysis Tools You Should Be Using
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If you invest a healthy budget into your corporate training programs, but you still feel that your employees are not as successful as they could be, it’s worth examining whether or not your company fosters a community work environment. You can use the best training programs out there, but if your employees are in an... More »5 Ways Community-Based Work Environments Improve Training
Yes, of course—digital resumes are rapidly becoming important assets to the modern jobseeker. However, for those living in a tech-savvy world, it is important to remember that the printed resume still plays a major part in landing an interview—and advancing a career. Whether a job seeker is dishing out CVs at a job fair or... More »The Weight of Resume Paper: What Should You Print On?
Your Social Media Presence can Make a Difference in You Getting Financing If you think there’s no way it can be, you would be wrong. In what seems to be a growing trend among alternative credit providers, a business’s social media presence is starting to play a role in whether or not they lend an... More »How is Your Social Media Presence Tied to You Getting a Loan?
It’s no secret that it’s near impossible to succeed as a business today without having a website. Unless, of course, your business idea is Trout for Tramps – a non-profit organisation delivering industrial-scale surplus stock of freshwater fish to rough sleepers. In which case, you’re unlikely to succeed full-stop. But if your business idea isn’t... More »Is Not Having a Mobile-Optimised Website Costing You?
Do you advertise online? Are you getting the ROI you need from Google AdWords? It may be that your keyword tactics are failing you. Do you: Use long tail keywords? Target keywords in your ad groups? Use Negative keywords? Here’s 10 simple steps you can act on right now to increase your keyword results. 1.... More »How Do I Optimize Keywords for My Small Business AdWords Campaigns?
If you’ve never been in the position to have a seat at the table when it comes to hiring your next boss, let me just tell you that it can be a strange experience. On one hand, it’s extremely valuable to have a say in who will lead your department and represent you in your... More »Hiring Your Own Boss
Do you need any help to boost productivity at work? Try getting “in the zone” The scientific explanation for being “in the zone” is called Flow. Have you ever experienced that feeling before? Where you’re so in the zone, that time just seems to be passing without you even realizing it. It’s almost a surreal... More »Lifehack: The Science Of Getting In The Zone At Work
You’ve probably heard of the term “Selfie”, recently added to the Oxford English Dictionary online (in August of 2013). You may even have watched the Oscars where Ellen DeGeneres took a group selfie with other celebrities, ultimately crashing twitter with the volume of re-tweets. For those few still not in the know, a selfie is... More »From “Selfie-ism” to Teamwork
A recently released study from the Journal of the American Medical Association (JAMA) reveals that more patients are using online doctor reviews to choose physicians. In fact, of those using physician review sites, says Modern Healthcare, “Thirty five percent reported selecting a physician based on good reviews, while 37 percent avoided a physician based on... More »Online Reviews Making You Queasy? Proactive Marketing for Health Care
Time and again marketers are asked what the end goal of social media is. And time and again, marketers reply with: “Engagement! You need to get people interacting with your business!” Are we dead wrong about that? Only sort of correct? You Can’t Pay the Bank With Engagement Imagine getting a bill in the mail... More »You Can’t Pay the Bank With…
Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should... More »When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest (Infographic)
Are you planning to run a social media contest for your business? Do you need a guide to ensure that you do not miss out on crucial details while running a contest? Don’t worry! We have the answers for you. Running an online contest can be a very effective medium for a brand. The benefits... More »5 Tools to Boost Your Social Media Contests and Competitions
This is the fourth article in a five-part series on creating a live chat strategy. Part 1: Developing Goals & Strategies Part 2: Meeting Live Chat User Expectations Part 3: Choosing the Right Live Chat When seeking to deliver a great online experience, perhaps the most important ingredient are your live chat agents. The customer... More »Are We Ready? Effectively Training the Live Chat Agent
Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t... More »Don’t Mistake Low ROI for No Potential