Although some may be tempted to argue that writing is writing, it’s important for those interested in building a website or blog to understand the ways that web writing should differ from other types of writing in order to be effective. The average web surfer has an array of choices at his fingertips when it... More »The Essentials of Effective Web Writing
The wealth of information available with big data can be very useful in uncovering and delivering new insights to assist your sales teams with their sales engagement process. While it’s tempting to provide your sales teams with an in-depth view of available information, too much information can bring about decision paralysis. When insights are well... More »3 Steps to Simplify Your Sales Engagement Process
Setting the bar for customer service excellence has never been more challenging, but a few brands continue to rise above the rest, including Apple, which recently topped the ClickFox Brand Loyalty Survey for the second year in a row as the brand consumers can’t live without and was ranked Best PC Tech Support by Consumer... More »The Genius Behind Apple Customer Service
The disconnect between the stock market and the U.S.economy continues to grow, as the key stock indices run way ahead of reality. The fundamental reasons behind the rise in today’s key stock indices are missing. For a real rally to happen, there has to be rising demand in the U.S. economy, consumers must be confident... More »Warning: 79% of S&P 500 Companies Issue Negative 2Q Guidance
In the first quarter of 2013, the eurozone continued to witness an economic contraction. The gross domestic product (GDP) of the 17-nation region declined 0.2%. This decrease in the GDP marked the sixth straight quarter of economic contraction in the eurozone and the longest since 1995. (Source: Reuters, May 15, 2013.) The debt-infested countries in... More »Recovery? Eurozone GDP Now Down Six Straight Quarters
Summer is coming – the days are getting longer, the weather is getting warmer, so what is the first thing that springs to mind…..SEO? No? Well, maybe it should! Google’s Matt Cutts posted a video earlier this week on his blog which outlines what we can expect to see from Google over the next few... More »A Summer of SEO
As online marketers we should never forget that many of the people we are targeting (or marketing on behalf of) are not digital natives. This basic fact was brought home to me at a recent dinner party, where my partner’s friends (who all have proper jobs) talked glibly about technology. One couple explained proudly why... More »We Are Not Preaching to the Converted
Google Plus has been redesigned again. I logged in this morning to discover this screen popping up to greet me. The main difference is that the navigation menu has more colourful icons. Instead of being greyed out and not noticable, they stand out more. I guess one problem of the previous layout was that many... More »Have a Look at the New Google Plus Design
Wonder why you’re still working as an employee, instead of the employer? It doesn’t necessarily mean everyone should be the boss, as the job market has its own checks and balances. Everyone has their own role to play, and working for someone might be your personal preference. However, if you violently feel you should be... More »5 Reasons Why You Still Work for Someone
Content is good. Blogging is great. Guest blogging is fantastic. Guest blogging carries all of the benefits that your standard blog brings to the table: fresh new content, SEO value, “thought leadership,” or whatever you’d prefer to call it, etc. However, guest blogging takes these principles one step further by exposing you to a new... More »Guest Blogging: Why It’s Important & How To Do It Well
For many, the iconic image of the Seaside Heights rollercoaster engulfed by the Atlantic Ocean symbolized Hurricane Sandy’s devastating blow to the Jersey Shore. Now, nearly 6 months later, the region is bouncing back with the help of some royal treatment. In his recent trip to the United States, Prince Harry met with New Jersey Governor... More »Critical Minute – When Harry Met Jersey
We have all seen content that has gone viral. Sometimes it is a cute or embarrassing picture, sometimes a gorilla playing the drums or a guy on the beach talking about aftershave that the senior male members of the family tended to wear! As marketers, we want a piece of this action because, not only... More »Why Does Some Content Go Viral?
At the company’s May 15 I/O developer conference in San Francisco, Google unveiled its Google Cloud Platform and Google Compute Engine services which are expected to reshape the cloud industry. Google announced that it has been working on global-scale services over the past fourteen years. “With Google Cloud Platform, our goal is to open that... More »Google Announces New Cloud Services at I/O Conference
One of the great things about working in the continually evolving digital industry is the opportunity to work with the new techniques and technologies that emerge to more effectively promote brands online. This is also, however, where the world of branded content marketing can get a bit more complex and “techy” — for example, its... More »Increase Distribution for Your Branded Content with Microformats
“Opportunity cost”—it’s a phrase used in microeconomic theory to denote the costs that are forgone by not having your resources in the highest returning assets. It is a phrase that’s pertinent to the stock market. Without question, I remain completely taken aback by what has transpired with the stock market since the beginning of the... More »This Stock’s 24% Year-to-Date Gain Signaling a Buy Opportunity?
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