Had a bit of an eye opening experience yesterday when I was nosing through my analytics and saw that someone was referred to my site by clicking on a link on a Spanish language website. I always investigate all inbound links, and when I went there, I realized that I was being quoted in an... More »Crossing Cultures: How Are Your Marketing Messages Interpreted?
All Articles From Business 2 Community
I made a trek to China last month. After 20+ trips to China since my first adventure in 1998, you would think they would feel humdrum by now. That couldn’t be further than the truth. My senses still automatically jolt to high alert the minute I step off the plane. Inevitably, I will see something... More »Branding Lessons in China from LeBron James, Vietnamese Soup and a Taxi Driver
Most consumers search online first. They educate themselves before purchasing or requesting a consultation. A website is half of the battle when it comes to winning customers and closing deals. You’ve got to get found. If you are just starting to build a website, considering SEO and keywords for your business can really help your... More »How to Increase Website Traffic with SEO
Although it’s been repeatedly depicted in movies and novels, you really can’t trick people into buying things they don’t want or need. You can’t hypnotize them and make an army of loyal customers. The best you can do is motivate them, persuade them or stimulate them. And how do you do that? “I’m gonna make him an... More »In B2B Lead Generation, it’s the Offer that Makes or Breaks
Wal-Mart Stores, Inc. (NYSE/WMT) is signaling its intent on conquering the global low-cost (discount) retail market following the announcement that Doug McMillon will become the new CEO and president of the world’s biggest and most influential retailer, boasting nearly $500 billion dollars in annual sales and employing over two million people worldwide. The change at... More »What the Changing of the Guard at Wal-Mart Means for the Stock
Building up a sizable email list takes a lot of work, and late nights. For all your trouble, you want to continually grow your list, or at the very least, keep good numbers. However, if you take a closer look, you’ll always notice a few drops now and then. On the flip side, your direct... More »Don’t Scare People Away With Your Email
There are lots of companies but very few stocks I like in this stock market, because stocks have already gone up in value so tremendously. Countless large-caps provided excellent returns this year, and many of them are old brands that still offer meaningful dividend yields. What’s transpired with the equity market this year has been... More »“Need to Know” Info About the Coming Retrenchment
Here’s the thing about many business processes: one person is usually in charge of the initial design, and then over time, everyone else has to add their two cents. Before you know it, the process is muddled and barely manages to accomplish its initial purpose. As we’ve talked about, organizations also tend to rule by... More »Are Your Business Processes Too Complex?
It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these two words, it got away in style. The Finnish phone maker’s New Zealand social media team must have been dumbstruck when it saw this tweet made from its Twitter handle to... More »What Brands Can Learn From Nokia NZ Twitter Fiasco
On paper, guest blogging is primarily a means to gain exposure. To have your credentials appear on someone else’s blog expands your presence into places you would not normally reach, and it’s a competent B2B lead generation tool. But on the content side of things, guest blogging is also a platform for information harmony. Giving... More »5 Things to Consider before Guest Blogging
A large (and early part) of your professional process that eventually leads to greater success and higher revenue is lead generation. Once you have taken those leads and converted them into clients (eventually), you need to maintain the relationships that you have formed with those clients. It is never going to be enough to simply... More »Optimizing Lead Generation
Key stock indices are roaring higher each day. The S&P 500 is breaking through to new records; the Dow Jones Industrial Average sits above the 16,000 level, and the NASDAQ Composite Index trades at a level not seen since the Tech Boom. Sadly, as all of this happens, the one fundamental that has historically driven... More »Biggest Case of “Financial Engineering” in History?
Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Parts 1-10 Roundup. This Week’s Topic = Keywords and Copy Two weeks ago, I posted about how... More »Free Marketing Ideas Part 11 – Keywords and Copy
While in the U.K., I made some interesting observations with the help of the brilliant Lieven Lambrecht, a European HR veteran at First Data Corporation: European workers are jealous of American workers because the U.S. has so many more job opportunities, and they are attainable if people have the right skills and interview well. What... More »Thankful for What You Have? – A HR Comparison Between US and UK
Social media is at its best when you’re actually being social, connecting with others of different stripes in different places across the globe. Part of that connection should involve saying thank you to the people that drive your brand awareness on social networks. We often forget, but expressing how thankful you are is pretty powerful... More »How to Thank Social Media Followers the Right Way (Just in Time For Thanksgiving)