A couple of weeks ago, we looked at the ways e-commerce sites can and should be testing and responding to the ups and downs of holiday shopping. Now we’re in the midst of it all—numbers are being measured by the minute and the foundation has long been laid for what we hope is your most... More »Holiday Part 2: 13 Months and Counting
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With Google rolling out yet another algorithm update last month — Penguin 2.1 — the message to site owners is clear: Play by the rules or you will get penalized. What’s not so clear, however, is exactly what these rules are (or how to abide by them). Sure, Google has a list of thorough Webmaster... More »Five SEO Mistakes Business Owners Make (and How to Avoid Them)
When companies plan their marketing strategies, they often make the mistake of ignoring YouTube as a possible channel for lead development. Social media, PPC and other fields are accepted as vital, but YouTube? How much marketing use is the world’s foremost provider of cute kitten videos? Actually, YouTube represents fertile ground for lead generation. People... More »How to Optimize Your YouTube Video for Maximum Traffic
Why are there so few businesses that live to be 100+ years old? Is longevity due to leadership, good business practices, or just luck? In every industry, there are graveyards full of once-good companies with good ideas and good workforces that did not survive. In the auto industry there is Packard, Oldsmobile, DeLorean—all good companies,... More »5 Traits Shared by Centenarian Businesses
How many times have you read: “Employees are our most important asset”? How can you say that employees are our most important asset and yet not be open and inclusive in the process of obtaining buy-in on critical and basic decisions? Some companies even make it difficult for employees to understand quarterly financial results when... More »How to Communicate Effectively With Your Employees
HelloInterview: Meet McCall Humes – Stay-at-Home Mom, Passionate Party Planner, and Pinterest Influencer!Business 2 Community - Tue, Nov 26, 2013 10:13 AM EST
McCall Humes is a stay-at-home mom from Las Vegas, Nevada. When she’s not on Pinterest or busy with her two sons, five-year old Jackson Everett and five-month old Wyatt Jude, she can be found watching her favorite shows on Netflix, like Orange is the New Black, or with friends doing fun activities like flash mobbing... More »HelloInterview: Meet McCall Humes – Stay-at-Home Mom, Passionate Party Planner, and Pinterest Influencer!
At first glance it may seem like in the business world accountants and marketers are on opposite sides of the spectrum. Accountants crunch numbers. Marketers are the creative types. But in reality, accountants can be quite creative. That’s how you get some of the landing in prison :) . But it’s the analytical part of... More »Three Reasons Why Accountants Make Great SEOs
Content is key to improving sales, visibility and authority online — here are a few ways to keep your brand’s voice while outsourcing your content. It takes a great deal of content to establish leadership and improve brand loyalty. If you’re like most business owners, you probably lack the time it takes to sit and... More »How to Communicate Your Brand When Outsourcing Content
Having time to create content always seems to be an issue, no matter how big your marketing staff. It gets especially difficult during the holidays when your subject matter experts and blog writers are out on vacation. And if you’re in a writing funk during that time, producing any content seems impossible. Lucky for you,... More »5 Easy Ways to Create Content
As the holiday season approaches (very quickly), paid search advertisers should be well aware of the fact that their search and display campaigns are going to need some extra love to take advantage of the pure insanity of the holiday rush. The holiday season is a time when quick, impulse-driven purchases are at their peak,... More »The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays
The job market may be getting better, but it’s not great yet. I don’t know about you, but I still know quite a few people looking for work. I’ve had so many inquiries, I eventually had to really create a system to help those I know. When I’m not hiring, I’m not hiring. I say... More »Not Hiring? Helping Job Seekers Connect is No Skin Off Your Back
If you want your content to really stand out, hiring journalists is a must. Of course being a journalist myself, I am slightly biased – but there really are a number of reasons why journalists make the best content marketers. We’re well-trained… Journalists are trained to write useful, relevant and concise content. They live and... More »Why Are Journalists Key to Content Marketing Success?
While one of the primary roles of advertising has always been to build long-term brand capital for a business, the emergence of digital media―including social networks―has led marketers to focus more on response, whether that’s a “Like,” a click to a website, or a purchase. Earlier this year, I co-authored a research paper with Wharton... More »Informative or Persuasive? What’s the Best Advertising Message for Facebook?
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well — after all, few stakeholders make... More »The End of the One-Size-Fits-All SEO Report
Early this month, we announced the Kapost Top 50 Content Marketing Brands—a list of brands whose content marketing efforts are generating big wins and real successes. IBM, one of the early adopters of content marketing, snagged the #3 spot on our list, and for good reason. First, let’s talk about IBM’s content. We love that... More »What IBM Can Teach Us About Content Marketing