Interesting tidbit alert! The average human attention span in 2013 was 8 seconds, according to StaticBrain, while the attention span of a goldfish is a whopping 9 seconds. Pretty crazy, right? So how do marketers make sure their efforts are realized in such a short window of opportunity? They keep it tight and check it’s... More »Even Content Marketing Should Be Measured
All Articles From Business 2 Community
Marketers know that slight tweaks to their web pages can deliver astonishing “lift” in the results those pages generate. Moving a button to a different spot on the page and reducing the amount of text and other visual clutter increases the likelihood that page visitors will take the desired action, clicking on the primary call... More »Getting Press Release Readers to Take Action
Even in today’s modern workforce, when technology is widely available and workers rely on their laptops, smart phones and tablets for a large percentage of their work, communication is often hindered by information getting lost. When the workflow around a project starts in an email, moves to a phone conversation and eventually gets picked up... More »Workplace Collaboration Without Verbal Communication
Facebook ads are all the rage these days, and rightfully so. With the addition of mobile newsfeed ads this year, your ability to drive impressions and create effective ads has skyrocketed! When done in combination with other powerful tactics, you can create some very potent ads targeted to just the right people. Let’s take a... More »Facebook Ad Case Studies – News on the Newsfeed
Online marketing predictions have most likely made their rounds in the internet. But there’s another set of trends brewing underneath the mad scramble for content popularity. Here are three disruptive content marketing trends that you need to look into: The content marketing party is over. There’s so much content out there that the competition for... More »3 Disruptive Content Marketing Trends in 2014
Today, more businesses demand their social media marketing campaigns generate ROI (return on investment). A number of tools help with this, including free ones like Google Analytics and Webmaster Tools, and paid tools like Ubervu and Brandwatch. The problem is, these insights are somewhat fragmented. What businesses need is a tool to understand the performance... More »What’s the ROI of Social Media?
If you’re a business owner, chances are you’ve wondered how to best optimize your website for tablets and mobile. There are differing techniques and schools of thought on this topic, including those from a development perspective as well as those from a design perspective. In this article we’ll go over the most time effective, cost... More »Basics of Responsive Web Design – Why Your Website Needs to be Responsive ?
WordPress has evolved into a powerful content management system and currently powers more than 19% of the web. And much like a house, once its built, a WordPress website does require some regular maintenance to keep it running smoothly. While regular maintenance is necessary, it doesn’t require a lot of effort to keep your WordPress... More »Maintaining Your WordPress Website: What Marketers Need to Know
BYOD The term Bring Your Own Device was first coined in 2005; however, it didn’t go into use until 2009. This is when Intel realized their employees were increasingly bringing their own devices to work and using them to connect to company data. Although, it wasn’t until 2011 that it started to gain a much... More »Why CYOD is Hotter than BYOD
We have a saying around here. We only work with “enlightened leaders.” I started saying that after a particularly challenging consulting exercise. I was working with a growing technology company. They had a lot of great things going for them. New revenue, lots of press and attention and a very successful new product rollout had... More »Destructive Leadership Practices: Is Your CEO in Denial?
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. How to... More »How SMB eCommerce Retailers Can Turn Everyday Challenges Into Sales
Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good A/B tests are a more effective treatment for embarrassing landing pages than topical ointment. However, approaches to designing multivariate tests that provide accurate and... More »A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How
Surely you’ve heard the talk over the last few years: ‘copywriting is dead!’ But what does that actually mean? Can copywriting really be dead and gone? The answer is…kind of. What people really mean is keyword stuffing and SEO copywriting is dead. And while that is essentially true, it means content marketing is alive and... More »Are Infographics the Future of Copywriting?
Internal customer service, or servicing those who service your customers is vital to any business progressing, properly functioning, and continuing to establish a patter of exceptional customer experiences. As companies focus intently on improving the level of customer service they offer to clients, the quality of internal interactions within the business can become overlooked. This... More »Great Customer Service Starts in the Staff Room
There is only a 16% chance someone will actually read your entire blog article. Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.... More »Do You Make These Mistakes When Writing Content for the Web?