Great Marketing Communications (MarCom) is a bit of a mystery. It evokes emotions to which we connect a brand and lets us dive deep into another world for a few moments. In contrast, a Gartner study projects Chief Marketing Officers will invest more in information technology than the information technology department itself by 2017. Hell... More »Marketing Automation: Bytes Versus Minds
Customers don’t take well to change—particularly price change. Credit card processing companies in January assigned merchants a new transaction fee after previous restrictions resulting from a 2012 lawsuit had lifted. Large retailers won a $7.25 billion settlement over credit card companies Visa and Mastercard and several large banks, according to CNN.com, forcing them to reduce... More »Avoid Charging Your Customers New Card Processing Fees
Never again would the automotive world – or manufacturing as a whole – be the same after Henry Ford brought forth his signature stroke of genius: the assembly line. Instead of handcrafted automobiles, Ford Motor Company could now mass produce vehicles by adding parts in a mechanized sequence that sped up the process exponentially. Ford’s... More »What Henry Ford Can Teach Us About Blogging
Drawing the Line with Structured Data Markup SEOs spend countless hours poring over data, searching for ways to boost their clients’ rankings, search visibility, and click through rates. If there were a single tool that could improve all of these things at once, you’d think that people would be all over it, particularly if that... More »Schema.org: Effort, Impact, & ROI
Innovation in the Skateboarding Community What does skateboarding teach us about innovation? Rodney Mullen gave a goofy and slightly irreverent TED Talk on the innovative culture of the skateboarding community. He lists the three factors necessary to create a vibrant community centered on creativity and innovation. Experimentation People need to feel free to create without... More »3 Things Skateboarders Can Teach Us About Innovation
Your value proposition is a powerful marketing tool. One that can be used to either maintain, or return to growth If you are ready to write your value proposition but don’t know where to start, read on to see how we would go about it. The term value proposition means different things to different people.... More »How to Write Your Value Proposition
While there has been much debate about consumers’ multi-screen use – switching from PC to smartphone to TV to tablet and back – what struck me the most about the results of our xAd-Telmetrics 2013 Mobile Path-to-Purchase Study is that 46 percent of consumers use their mobile device exclusively for purchase-related activity. What’s not surprising... More »The Mobile Path-to-Purchase: What Marketers Need to Know
In my role as Chief Technologist over at ArCompany, and from a general love of technology in general, I test, play with, compare and recommend all sorts of different platforms, software technologies and solutions. There’s just something about the promise and potential of data and technology – when used properly and for the benefit of... More »Why Social Software Platforms Fail
Setting up an e-Commerce site can be pretty daunting. Fortunately, there are loads of frameworks and systems out there that will help you to build a shopping platform. They range from the very, very easy, up to the very, very powerful, with plenty in between. In this article, we’ll introduce and compare some of the... More »How to Get the Right CMS for Your Online Shop
“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across –... More »5 Elements Of An Effective Press Release
Enhanced Campaigns Are Here! Wait … Am I Making More Money? When switching to Enhanced Campaigns – which will be required for all AdWords users within the next few months – I would advise all advertisers and managers to remember that any drastic changes that happen quickly and suddenly are most likely to go poorly.... More »Some Cautionary Notes on Upgrading to Enhanced Campaigns
The transition from military to civilian life is often a challenging one, especially where jobs are concerned and in relation to writing a professional resume. In a competitive job market, a military veteran must creatively come up with ways to show how previous military experience has made him or her a strong candidate for a... More »Tips for Writing a Resume for Life After the Military
Amanda Batista, the content marketing manager at Oracle | Eloqua, straddles two worlds that, until recently, were in quarantined camps: marketing and journalism. Oh, times have changed. Today, we understand that marketing and editorial are complimentary. And really, they always were, but until recently there was a forced separation between editorial interests and business interests,... More »The 5 Principles of Compelling Content from Eloqua’s Amanda Batista
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post by retention expert Tobin Lehman, we look at three concepts of loyalty programs and how to start with the right goals in mind. More »3 Keys To Creating a Loyalty Program
In my last blog, I railed about “Lemmings in Suits-Why you Should Become Un-Busy”, and our obsession with being “busy”. The result is that we limit our ability as leaders to build relationships, coach others, and plan for the future. We also neglect to do what Stephen Covey calls “sharpen the saw”. Being “un-busy” is... More »Three Steps to Being Un-busy
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