The world is shifting drastically to devices that can be carried in the pocket. This change of behaviour has made businesses to move fast and effectively. Today users not only want fast information on their pocket devices but accurate too. Keeping this in mind Burrp – the platform that started off as a restaurant discovery... More »Local Discovery Platform Burrp Launches 2.0 App With Better Location Detecting Feature
All Articles From Business 2 Community
Most of us wish we could create a few more hours in the day to allow all of our work to be carried out and still have some free time at the end of it. With the demands of home-life, external factors working their way into the mix, increasing workloads and fierce competition, this may... More »Efficient Time-Management Skills
Never mind the fact that holiday commercials have been on our televisions since before Halloween; this weekend marks the official start of the holiday season for most people. This is due, in no small part, to the fact that it’s a lot cheaper to cross a few items off your shopping list on Black Friday.... More »5 Reasons to Shop Small This Saturday
There is a very powerful psychology behind Battered Person Syndrome (sometimes called Battered Woman Syndrome). After prolonged exposure to abuse, battered people go through a psychological transformation that leaves their confidence shattered, oftentimes blaming themselves for their abuse and typically being incapable of holding the actual abusers responsible for their actions. This creates a vicious... More »Are You Suffering from Battered Employee Syndrome?
Failure to Train for Social Media Will Lose Your Business Money Using social media as a business tool is a relatively recent trend. For this reason, most professionals haven’t invested in professional development specific to social media education. Excellence in any area of business requires training. Training gives your company a competitive edge, reduces error... More »Social Media Education, Pt. 3: The Consequences Of No Social Media Training
Optimizing an Ecommerce site is a difficult task. With so many products and pages it can be hard to create a scalable plan that is effective for everything you have. In this month’s Google Hangout, Arnie Kuenn interviewed three experts in Ecommerce strategy. While their approaches are different, they all point to creating useful and... More »Ecommerce Content: 3 Expert Opinions
It would be fair to warn you. There will be a reoccurring theme on our blog here the next few weeks. At least once a week I’ll be taking on what I find to be personal branding shenanigans. My intention in doing this is to break through some of the nonsense I see around personal... More »Personal Image Vs Personal Brand
Great brand thinking and positioning is essential for any business. But a brand can’t just live on paper in strategy documents. Your people need to be living the brand day in day out. Brands don’t live in documents A great brand positioning and strategy, or the thinking that goes into your brand story is an... More »Living the Brand, Your People Matter
You may recall that a few months ago on the Content Marketing Podcast, I interviewed Tony Wright of Wright IMC about his team’s initiative to create the white paper Should Your Brand Take a Stand? (Give it a listen here if you missed it.) What impressed me most about Wright IMC’s white paper is that... More »Content Trend Watch: Building Authority Through Primary Research
I’m going to go out on a limb and say guest blogging is the best thing since sunless tanner. We’ve got our own fabulous guest blogger, and I don’t know what I would do without her monthly posts. (You guys seem to like her too, her posts are some of your favorites!) Whether you’re looking... More »How Guest Blogging Is Just Like Making a New Friend
When it comes to a successfully marketed business, a consistent brand is key. If you don’t have a distinct brand and brand voice that distinguishes you from others around you, you are just another face in the crowd. Social media brand building doesn’t have to be hard if you know what you’re doing, and we’re... More »Social Media Brand Building
Social video, which is often defined as social media + online video, is presenting new opportunities and allowing businesses and organizations to take video content beyond their websites and directly to their audience and potential customers, meeting them right where they socialize. The top two social media outlets embracing social video are Vine and Instagram,... More »The Best Social Platforms For Video Marketing
The main principals of public relations have remained the same for years; but like everything else in life, some elements are evolving. Attention spans are getting shorter, so sending out overly detailed PR pitches isn’t going to cut it anymore. Being a long-winded person myself, I learned the hard way. While it’s true that media... More »Two Ways To Simplify Your PR Pitches
That’s a question I get asked a lot — How do I get started with social media marketing? So, on Friday, I uploaded a new page onto my site called: Marketing Tools to give you both a sequence to get started with social media marketing as well as some of the best tools I’ve found.... More »How Do I Get Started With Social Media Marketing?
Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy. Because their market is usually smaller and more vertical than Business to Consumer (B2C) companies, they often don’t see how implementing a solid social media marketing plan has the potential to help close new sales. The fact is,... More »5 Tips For An Awesome B2B Social Media Marketing Strategy