Many businesses use outbound call center services in order to keep up with customer needs while still delivering an exceptional customer service experience. The primary reason why many still decide to outsource their outbound call center service? Cost Effectiveness. Many tasks related to the day to day business operations can be handled efficiently through outbound... More »5 Factors to Consider Before Picking an Outbound Call Center Service
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If you know a business that is losing time, money, and customers to mismanagement of customer service, maybe it’s time to host an intervention. Entrepreneurs tend to run in packs, which means that you probably have multiple business owners among your friends and colleagues. This can be great for solidarity and having people around that... More »How to Host a Customer Service Intervention
Legislation and regulation are in almost continual movement, afected by initiatives from VAT changes to SEPA. They often relate to financial administration, but certain industries are also heavily affected by regulations in other areas of their business. Retailers and suppliers often then make additional mutual agreements as to how rules can be best implemented to... More »On Top of Your Rules and Regulations? Get Help From the Right Software
In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.” In a recent post on Content Marketing... More »Digital Marketing Glossary, Part 2
Over the past fortnight, I’ve enjoyed watching the displays of creativity on show at London Fashion Week and its Milan counterpart. Being able to watch the catwalk shows streamed live from Italy and London is a far cry from the first LFW back in 1984. Similarly, the coming of age of digital communications has also... More »Why Content Marketing is the Height of Fashion
Recently it seems that you can’t scroll through your Facebook News Feed without being greeted by an abundance of check-ins to restaurants and bars. Perhaps you’re one of the regular offenders yourself, or maybe you only save a check-in for a really special occasion. Whatever your reasoning is, we’ve identified some of the main aspects... More »Why Are People Always Checking-in on Facebook at Restaurants and Bars?
Last week I had the opportunity to speak to a national webinar audience regarding this crucial, but often overlooked first step in any new fundraising software installation. Some attendees had clean data while a majority were mired in a mixed up data mess. Either way, it was delightful to see interest in the topic so... More »Proper Data Migration: The Key To Fundraising Success
Regardless of whether you’re just getting started with optimizing your website, or have been embedded in the process for some time, there will inevitably come a time when you search for inspiration. “What do I test next?” is a common mantra that we hear from customers and testing enthusiasts alike in the pursuit of the... More »21 Ideas to Brainstorm Your Best A/B Test Yet
In many cases, culture has been a boon and a bane for tech vendors. And while a lot of today’s technology has managed to get along fine with the many cultures of the world, there are times when it still proves difficult. In the case of enterprise software, a prospect company’s culture is already enough... More »Lead Generation Tips – Cracking Through Culture-Based Budgets
For most people, telemarketing is anything but trendy. But for B2B marketers, not even the new trends of social and email have completely eliminated the importance of a live phone conversation. Still, that’s not without any major effort on the part of telemarketers. Like other lead generators, they need to know what’s happening in prospect... More »Telemarketing Tips – Ride on the Smaller Trends
If you’ve ever joined a multi-level marketing company and shared that fact with friends and family members you no doubt were met with an assortment of theories and opinions on the subject ranging from “that’s a scam” or “Isn’t that a pyramid? Aren’t those illegal?” to “Way to go!” (Distant Facebook Cousin I’m sure!) Everyone... More »Starting an Online Business? Stop Listening to Family Members & Naysayers
The 3D printer is getting popular – and fast. But it’s not as new a phenomenon as you might think. The technology is actually more than 25 years old. The last few years have seen rapid improvements though, with the printers becoming more affordable. As a result, more people are asking about the advantages of... More »Is 3D Printing For Me? Part 1
Do you know why fire engines are red? When I was a kid, my siblings, cousins, and I used to have fun tripping up on the answer to this riddle (or anti-joke, as it’s apparently referred to) about fire engines. Have you ever heard it? It goes like this. Why are fire engines red? Well,... More »Why Are Fire Engines Red?
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value? Let’s take a look at some key statistics compiled by CMO.com and Digiday: 77% of web display ads are never seen 54% of web ads are technically impossible to see... More »The Online Advertising Dilemma: Wasteful or Useful?
Full disclosure, I’m a huge Subaru fan. Either way, this recent stunt/campaign is awesome. Overall, the idea is simple: listen to the fans and create valuable content that is easy to share. If you can find and activate your most loyal fans in a way that helps generate new fans, deep engagement and future conversation,... More »Why Subaru Wins At Customer Engagement