Reflecting on this past Thanksgiving weekend, there was a lot to be thankful for, especially if you have been long in the stock market for the past four years. Now is a time for reflection. The advance in the stock market has been stellar following the bottom in March 2009. The S&P 500 is up... More »Did You Give Thanks this Weekend for the Fed’s Easy Money Policy?
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There is a real-life explanation behind Hollywood’s fascination with the undead, and this can be found in the Haitian Voodoo ceremonies. Within this religion a zombie is an animated corpse raised by magical means, such as witchcraft. The popularity of zombie films can be traced back to a film made in 1936, called White Zombie.... More »The Evolution of the Zombie [Infographic]
Many inexperienced business owners assume that their customers are a one-time interaction and relationship kind of deal. You offer them something to buy, they buy it, and walk out of your life forever. Now you have to work on getting another customer. Except that’s absolutely not the end of it at all, at least if... More »Your Customers’ Influence Should Not Be Taken for Granted
Regulatory review of 760 companies under way as China prepares to relaunch IPO market About 50 Chinese companies will launch, or be ready to launch, an IPO by the end of January 2014, according to the China Securities Regulatory Commission (CSRC). A further 760 companies are awaiting permission from regulators to launch IPOs and a... More »About 50 Chinese Companies to Be Ready for IPO by January
The National Retail Federation (NRF) reports that there’s been a record $59.1 billion in sales racked since Thanksgiving Day. Even more impressive is the fact that 40.7% of these transactions were brought in from online sales. And those numbers are pre-Cyber Monday, so they’re sure to skyrocket even higher once the biggest online shopping day... More »Facebook Scores Huge With Holiday WebsiteTraffic, While Pinterest Flops
2014 is right around the corner. Whether you have developed your annual social media strategy and budget yet or not, don’t miss out on these four trends and predictions for smart B2B social media planning. B2B brands will integrate social media (and social analytics) with their overall marketing program. This year, 88 percent of brands... More »Four Trends and Predictions for B2B Social Media in 2014
We’ve recently seen increasing numbers of manufacturing companies recalling production processes from (previously) lower wage countries like China. However, this doesn’t mean that they’re committed to carrying out these operations again themselves. Even at home, outsourcing them to the right partner can be a smart move. Let’s begin by exploring the key benefits of this... More »Outsourcing Manufacturing Activities: Food for Thought
Color is a powerful means for presenting information. The tints you choose and the way you use them can have a strong impact on your audience. They may have special meanings in certain cultures (read e.g. the example in an earlier post about the use of red and green on the Japan stock exchange), and... More »Look ‘n’ Feel Matter – Color
Automating the more repetitive social media tasks can help you be more productive and efficient when executing your social media strategy. You will also want to find ways that will help you keep up with social networking and staying productive while on the go. One way to save time with your efforts is to use... More »Social Media Publishing: A Mobile App Comparison (Infographic)
Sometimes it’s difficult to write your new brochure or website page. You can get stuck. You know what you want to say, but you’re not quite sure how to say it in a way that will make people respond. And what’s more you can lose a whole lot of your valuable time trying to figure... More »Doing Your Own Copywriting? Don’t Waste Any More of Your Time Until You’ve Read This!
It’s totally December. How did that happen? Here we are again at the end of a year, looking back at the highs, lows and in-betweens. It was a good year for customer experience, in my opinion. A pinnacle event for us CX geeks was the first ever Customer Experience Professionals Day, CX Day, on October... More »14 Customer Experience Predictions For 2014
Pinterest is popular among women, in particular young women. It’s a dream to use Pinterest if you’re a man. It’s the ultimate free research tool that teaches you all you need to know about women. The answer to ‘what women want’ is finally available and it’s called ‘Pinterest’. Since the target group is so clearly... More »Why Every Company Should Use Pinterest
Too many news agencies are doing it wrong. Social media are not after-the-fact forms of one-way communication you use just to promote your content after the story is written. Social media are ongoing, two-way discussion tools meant to help build a professional relationship between reporters and the audience. The reporters represent the news organization and,... More »How Journalists Can Use Social Media to Build Reader Relationships
Making Noise On a trip from Chicago to LA, I decided I needed a pair of those noise canceling headphones. Now, I did not plan ahead and go to the Bose store and buy those cool ones advertised in the SkyMall. I chose to stop in a terminal news store and buy some from Sony.... More »Don’t Beg for Attention… Earn It!
As the month of thanks comes to a head, it’s important to consider the things in your life (and your job) you’re the most thankful for. As marketers, we’re always looking for ways to make our jobs a little easier and when something comes into play that makes our job easiest, it’s hard not to... More »3 Reasons Marketers Should Be Thankful for Converged Media