If you’ve been considering running a local deal you’re probably wondering about what you should and shouldn’t do when it comes to getting your deal out the door. After all, you’ve probably heard some of the stories. On one hand, there’s the small business owner who manages to acquire a steady stream of new and... More »Designing the Perfect Deal for Your Business [Video]
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Samsung Galaxy S4 vs HTC One X Which Is Faster Better Benchmark? More »Samsung Galaxy S4 vs HTC One X Which Is Faster Better Benchmark?
Folks, if you’re new to Twitter and this whole “social media marketing” thing, I’ve got some good news for you. As it turns out, most of what you’ve been told about Twitter is just plain wrong. In fact, you might be over-qualified for Twitter success and you didn’t even know it. Let’s row down the... More »Sen. Chuck Grassley: Best (Worst) Twitter Account Ever
Quality travel blogs are a highly sought-after space for any business that works in tourism, transport, travel insurance or any other travel-related field. The best of them attract hundreds of thousands of visitors each year, gaining huge follower numbers on social platforms like Twitter, Instagram, Facebook and YouTube. As 2012 drew to a close –... More »The State of Travel Blogging 2013 [infographic]
The basic components of good B2C social media communications hold true for B2B as well: Be present on a dependable basis, Be truthful, Provide value, Listen and Participate in community. But there is an additional factor that, while important for B2C, is absolutely essential for B2B: Build a trusted relationship. The individual consumer might make (and... More »Building Essential B2B Relationships via Social Media
Outreach emails are critical for building links for your website. As email remains the most used communication platform on the Internet, crafting effective messages to engage a company or web administrator is crucial. Outreach emails are designed to contact websites that can provide you with quality backlinks, which can help boost your website’s search engine... More »Perfecting the Pitch: Five Outreach Email Tips
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials. Virtually every element of an infomercial... More »But Wait…There’s More!
Advances in scanning and data capture technologies are leading more and more businesses to deploy optical character recognition (OCR) at the front end of their document imaging systems. The goal of OCR automation typically is to reduce the labor and cost of manual keying of data. Organizations can derive further value from sharing the captured... More »Advanced Data Capture Transforms Businesses
Social media is part of our lives, whether you like it or not. As brands set up more and more social media accounts, it can be hard to have a handle across all platforms, especially, if like me, you control all of them, all at once. The key to being successful lies in the organisation.... More »Twit Twoo: How Can Hootsuite Help You?
Sometimes we’re separated by walls, both literal and figurative. At a time when we yearn for understanding and collaboration, sometimes we are separated by physical walls in addition to the divisive issues of our day. Cubicles have been a corporate mainstay for decades, yet many of us loathe the thought of sitting in a little... More »Are We Finally Killing The Cubicle?
Brash or brilliant? Abercrombie CEO Mike Jeffries took heat this week for not offering XL- or XXL-sized women’s clothing in his stores and his “exclusionary” philosophy. His message: only cool kids can wear A&F. Chubby kids need not apply. He is now in the middle of a social media firestorm, once again, as people explode... More »Abercrombie & Fitch CEO: Idiot or Genius?
Press releases have been around for as long as the publishing and journalism industries have. They also haven’t really changed much over the years. This is despite the fact that the Internet has actually changed a lot about how people communicate with one another. Nevertheless, understanding that your company can benefit from sending out announcements... More »Hiring Effective Press Release Writing Services
Financial news giant Bloomgberg cut off its reporters’ access to its data terminals following reports they used the system to spy on some of its 315,000 subscribers. Reporters at the financial news company allegedly used private information from its massive data terminals to break news stories. Officials at investment banking firm Goldman Sachs discovered at... More »Bloomberg News Caught In Spying Scandal
Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to... More »Supercharge Your Social Media Strategy With Video Content
Clicking on that Facebook Like button has become an ubiquitous way to express our approval or support for all the good stuff we see in our digital world. Yet have you ever stopped to think about what you might be revealing about yourself with that seemingly innocent little click? A recent report into the predictability... More »What Facebook Likes Say About You