Our customers are our marketers. Reviews on everything from diaper cream and yachts to plumbers and SaaS apps are available with the click of a button. Facebook ad-targeting – built on the premise of social sales – claims 5x ROI on advertising dollars. Personal referrals are more powerful than ever in growing your business. That... More »How to Ask for Referrals to Build Your Sales Network
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HOW TO PLAN, CREATE AND MEASURE QUALITY CONTENT We’ve all heard the phrase “content is king.” And usually, the conversation ends there. Why? Perhaps every marketer universally understands content — how to build it and measure it — or maybe it is a resource we mostly take for granted. It is a mistake to assume... More »THe Anatomy of the Content King
Last month, Facebook announced its first redesign of the Like and Share buttons believing the new buttons would increase social engagement among readers. Our data suggests they were right. Welcome to Shareaholic’s 1st edition of the Facebook Referrals Report. Our findings are based on 13 months of data collected from 200,000+ publishers who reach 250+... More »Facebook Referrals Skyrocket: Up 170% In Past Year, 47% Over Last Month
How to Keep Your New Email Subscribers Wanting More You have people signing up for your email, but do you have a welcome email? A welcome email is the first email that your reader will get from you. So, you want to take the time and make it great. I have received many generic welcome... More »6 Essential Components of a Welcome Email
Let me begin by first stating this: I’m not going to talk about the Federal Reserve in any detail, or about the holiday shopping season and how it’s so important to the retail sector and the economy because these don’t seem to be of any great concern to the markets. The reality is that both... More »Fear Index Hits Multiyear Low; A Bad Omen for Stock Investors?
The struggle is real. College is great. It’s the best time ever! … Until you get to finals week and you’re living off a steady diet of Red Bull and chocolate-covered coffee beans, not sleeping, and apparently forgetting to put on pants. So go ahead, check out some of the best tweets from Finals Week... More »The Best Tweets From #FinalsWeek
I’ll admit it. Sometimes I have the attention span of a gnat. If I’m distracted by what’s going on around me, it’s bad news. As a kid, I never understood it when an adult would walk into a room, and suddenly announce that they forgot why they entered. It seemed silly to me. How could... More »How To Keep Working When You May Not Feel Like It
You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got some good and bad news for you. First, the bad: you’re not done just yet. But... More »4 Things You Need To Do After Your Publish Your Business Blog Posts
As each day passes, more and more evidence builds up against the housing market in the U.S. economy. A significant amount of data is suggesting that the housing sector is cooling and will not continue to increase like it did in 2012, when institutional investors came in and bought homes in bulk, causing prices to skyrocket in some areas.... More »Is the Housing Market Recovery a Mirage?
Consistent blog writing is hard. Brainstorming topics, pumping out the paragraphs, and editing for perfection is time consuming. When writer’s block hits, you know it’s time to shake things up with some creative visuals. It’s time for a video blog. I know, I know… You don’t really want to be on camera. It takes courage.... More »How To Produce A Simple Video Blog Post
Email marketing – we all know it’s a no-brainer for marketers hoping to maximize their return on investment from their marketing budget. It’s as easy a choice to make as steak on an otherwise unfamiliar restaurant menu. But marketers are a creative breed by nature and their tastes change. They want bells and whistles and... More »Putting the Sizzle Back into Email Marketing
Real-time data from IBM Digital Analytics Report reveals that consumers have embraced mobile shopping this holiday season even more joyfully than forecasters predicted. During the first five critical shopping days—from Thanksgiving through Cyber Monday—mobile took center stage in generating traffic and closing sales, according to analysis of millions of daily transactions across 800 major websites.... More »Mobile Shopping Even Bigger Than Expected
Just last Thursday, Apple Inc. (NASDAQ/AAPL) revealed its long-awaited and worst-kept secret when the maker of the “iPhone” and “iPad” reported it would align with China Mobile Limited (NYSE/CHL) to push its products into China, a very lucrative market for the smartphone giant. The deal, while somewhat newsworthy, was not a bug surprise to the... More »Apple Finally Takes Step That Will Bring the Company to the Next Level
This should take you about 3 minutes and 31 seconds to read (According to Forbes, the average adult reads 300 words per minute) I had a lady contact me recently who needed some help marketing her business. She is a bridal hair & make-up stylist here in Las Vegas. She informed me that this city... More »How The Wedding Planning Industry Can Use Content Marketing
With 2014 now less than a month away, most B2B marketers are well into their planning for next year. For most marketers, the ultimate question is: What can we do to boost the effectiveness of our marketing efforts in 2014? This is the second of two articles that are describing two key actions that marketers... More »Two Keys To More Effective Marketing In 2014 – How Marketing Content Must Change