One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in the grand scheme of things, the relatively easy part (and please don’t read this that writing is easy–it’s not). However, getting it read is what... More »Blogging Best Practices: How to Get More Blog Readers
Gwen Stefani’s song ‘Harajuku Girls’ reminds me of a place in Japan where standing out is the norm, at least every Sunday! “Harajuku girls. I’m looking at you girls. You’re so original girls. You got the look that makes you stand out” Located in Tokyo, Harajuku is a place where every Sunday teens dress up... More »3 Lessons in Branding from ‘Harajuku Girls’
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming along with it, this... More »Google+ Gets a Major Redesign … And Other Hot Topics
Google announced at its I/O Developer Conference it will allow users to send money using Gmail through their Google Wallet accounts. It’s super simple to send money from your Gmail inbox. Much like sending a picture or a document, you start by composing an email to one of your contacts. Then, in the list of... More »Google Wallet Adds Gmail Payments, No Physical Card
Recently, there has been discussion about the potential purchase of Tumblr. Although it may not happen, there are reports that Yahoo hopes the social network will bring a younger demographic and “make it relevant and a major player on the web.” According to some, Facebook may make a potential offer as well. Business initiatives aside, it’s interesting to consider how... More »Would Yahoo Purchase Spell Trouble For Tumblr?
My business partner and I launched our website TreatmentSaver 5 years ago with no real understanding of how to make money online. I am an Optometrist and my partner is a medical doctor so as you can imagine our prior training didn’t exactly help us prepare for what we would encounter running a web business!... More »5 Conversion Tips to Increase your Website Sales
Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic! Here are 4 steps to help your biz minimize the damage of an email mistake: 1. Assess – Before you do... More »Yikes! When Mistakes Happen in Your Email Marketing…
The JOBS Act has the potential to help entrepreneurs finance their small and emerging growth businesses through “crowdfunding,” but only if we get the costs right. In the year since the measure was signed into law, online technology platforms have continued to successfully disrupt the costs of fundraising, necessitating a reevaluation by the Securities and... More »Is Crowdfunding to Be Crowdless?
Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer. Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a... More »Building a Good Reputation Doesn’t Just Happen – It Takes Work
Today social is like a wrapper that is being embedded into every business; whether it is commerce, entertainment or hiring, the social capsule is being included too. Social Hiring is a space that has been attracting Indian startups and WhistleTalk – that we had reviewed earlier – has been working in the social hiring space... More »Interview With Vinoo Chacko From WhistleTalk, An App That Provides Referral Recruitment With Social Elements
Question: What are some ideas for financing your new startup — without bank loans? Question by: Ashley Blend Your Product With Consultancy “Many successful “startups” were actually consultancies that went into product building (37signals, MetaLab, etc.). Use consulting to pay for the development of your products. You’ll never have to go into debt, and if... More »11 Ideas for Financing Your New Company
What do all of your social media fans and followers have in common? They follow you on your social media sites. Aside from that, your social media fans can range dramatically – from the fans who like, retweet, or repin every one of your updates seconds after you post it to the angry “fans” who... More »7 Popular Types of Social Media Fans [Infographic]
When I wrote the 12 Most “In Words” to be in Leadership, I knew I wanted to get around to an alphabetical series of adjectives describing strong leaders. Doing my simple math, that would be 12 x 26 = 312 adjectives to print out and keep in a desk drawer — or make a mural!... More »12 Most Awesome A Attributes for Great Leaders
Over the past few years, the growing popularity of tablet devices has spurred a lot of conversation about the ways businesses can take advantage, with sales being the most common example. After all, with so much time spent in the air and on the road, salespeople are typically the most mobile members of a B2B... More »Mobile Sales Strategies Reduce Costs, Boost Productivity
Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere minutes. It boggles the mind and makes one try to find some sense in it. What does it mean? Well, it certainly proved the tremendous reliance we all have on the... More »4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source
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