The 3D printer is getting popular – and fast. But it’s not as new a phenomenon as you might think. The technology is actually more than 25 years old. The last few years have seen rapid improvements though, with the printers becoming more affordable. As a result, more people are asking about the advantages of... More »Is 3D Printing For Me? Part 1
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Do you know why fire engines are red? When I was a kid, my siblings, cousins, and I used to have fun tripping up on the answer to this riddle (or anti-joke, as it’s apparently referred to) about fire engines. Have you ever heard it? It goes like this. Why are fire engines red? Well,... More »Why Are Fire Engines Red?
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value? Let’s take a look at some key statistics compiled by CMO.com and Digiday: 77% of web display ads are never seen 54% of web ads are technically impossible to see... More »The Online Advertising Dilemma: Wasteful or Useful?
Full disclosure, I’m a huge Subaru fan. Either way, this recent stunt/campaign is awesome. Overall, the idea is simple: listen to the fans and create valuable content that is easy to share. If you can find and activate your most loyal fans in a way that helps generate new fans, deep engagement and future conversation,... More »Why Subaru Wins At Customer Engagement
So you know how make scheduled Facebook posts. Maybe you’ve used them before, and you are beginning to use them more often, but you need to change one or two. Facebook recently enabled the option for “editing” a scheduled post, but as far as it goes for me, it didn’t work at first. I noticed... More »Scheduled Facebook Posts: How to Edit a Scheduled Post in 7 Simple Steps
One of the more frequent questions we hear from the companies we work with is if we have any advice about donating laptops and other used IT equipment to charity. With school budgets declining and many non-profit organizations just scraping by, computer donation is becoming an increasingly popular way for the corporate world to give... More »Your Local Charity Might Not Need Your Laptops; They Do Need Money
Quite a few industries are using Facebook for prospecting clients and meeting their goals. Facebook has now come up with innovative Facebook Apps for helping business leaders in improving their marketing strategies. Most industry leaders have Facebook page for prospecting clients and improving their market visibility. Facebook Apps Facebook Apps are also known as tabs.... More »Facebook Apps For Improving Marketing
One of the most powerful ways to exploit the capabilities of Twitter is the Twitter list, which is simply a curated group of Twitter users. You can create your own lists or you can subscribe to lists created by others. For example, I have created a list of members of IABC/Toronto, so each time I... More »Marketing Tip of The Week: Learn to Use Twitter Lists
Just when you think the Internet has reached it’s peak, you come across this – user testing videos. There is a lot of good practice about when it comes to web design, user interfaces and functionality. However, there is also a lot of bad practice. We take for granted when a website is easy to... More »User Testing Videos Improve Website Performance
People have been telling stories since we could draw on cave walls. Bedtime stories, grand odysseys, tall tales, epic adventures, tragedies, romances, comedies – these are how we understand one another, how we bond with each other. Stories are how smart marketers win their customers’ hearts. Selling isn’t just about the cool things your product... More »How to Win Customers’ Hearts with The Art of Storytelling
This summer, I wrote a blog post suggesting that digital marketers in the ecommerce space accelerate the timelines of their tablet optimization projects. If you’ve read our latest Ecommerce Quarterly report, released earlier this week, you probably know why I’m coming back to this today. If you didn’t, here’s a CliffsNotes version (though I really... More »A Tablet Takeover’s Coming. Are You Ready?
Retailers are facing a major threat to their traditional ways of working. Most bricks and mortar retailers have benefited over the years from what you might call “customer intransigence”. People tend to go into a real world physical store, find the item they want and buy it. Rarely do they price compare, for instance. That’s... More »Smartphones Cause Retail Problems and Opportunities
Asking for referrals and actually getting successful referrals are two separate things. If you are relying on your customers to tell others about your business, simply because you asked them to, you’re essentially asking your customers to do the work for you. While some customers may do this on your behalf – because they’re thrilled... More »The Who’s, When’s, and Where’s of Asking for Referrals
Social Login seems like an easy enough tool to simply assign your IT development team and leave it at that. If almost every phone app in the store could do it, why can’t the team you hired give it a try? But if your IT queue seems a mile long, it could be awhile before... More »6 Barriers to Building your own Social Login
You’ve made your landing page responsive. You’ve added Youtility to your digital experience. Now make your content work for you. Over the past week, we’ve given you MINI’s best use of configurators and voting, examples of some of the most creative and robust uses of all types of marketing apps, and how you could take... More »9 Engaging Marketing App Ideas [Infographic]