You go about your everyday business, you make your product to the best standards of quality, you sell it at a competitive cost, and you have done your job. You are returning value to your investors, and that’s your role, right? Well, not exactly. By nature of being in business, you have much more responsibility... More »Four Steps to Social Awareness
Facebook is no stranger to ads, with $1.25 billion in ad revenue in Q1 of 2013. But video ads will represent a new opportunity for the social network. Image via Brian Solis. Facebook ads may soon become a lot more visual. According to the Financial Times, Facebook is planning to launch video advertisements on the... More »Facebook Exploring Video Ads for Your Newsfeed?
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception. In a 2012 survey by Statista on United States consumer opinions about advertising, 53 percent agreed... More »Transparency In Marketing Works
As you ramp up your organization’s social engagement, you’re going to need all hands on deck to fully take advantage of its potential. By harnessing the expertise of your entire company, you can more easily address all the inbound messaging and any issues that might arise while still responding to users and engaging in a... More »8 Tips for Social Business: Collaborate
In previous post we gave you the reasons why you should blog, now we are focusing on where to start with your blog. A wise dinosaur once told me that sharing is caring. The following key points are Keystone Click’s process to starting a successful blog. We’ll leave the finer details for a later post.... More »Introduction to Blogging: Where to Start
Armed Forces Communications When a citizen joins the Armed Forces, not only do their lives change, but so do those of their families and friends. In many cases, entire families are transplanted from one location to another in support of one parent’s military responsibilities. Supplementing traditional communications with social media techniques, those directly and indirectly... More »Social Media in Government: Armed Forces Communications
With over one billion users and its new Facebook home mobile app downloaded over 500,000 times, it’s likely your brand should be on Facebook. However, there sometimes seems to be a disconnect between what brands think their fans want to see and what fans actually want to see. Here are three things that your customers... More »What Your Facebook Fans Want To See
In May, 2005 a Greek American woman started a political blog. It was in August 2006 a venture fund SoftBank Capital invested $5 million in the site to hire more staff to provide updates 24/7 as the site grew in popularity. Two years later in November 2008 another $15 million was raised to maintain the... More »How To Make Money From Your Blog: 11 Powerful Case Studies
It has been almost one year since I started as a Business Development Representative at AG Salesworks and I have learned so much about the software and technology industry, sales, and communicating with people at all the various levels of an organization. My next endeavor has been in the works without me even realizing it:... More »Becoming an Inside Sales Mentor
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Royer and Carlos Figueiredo, associate creative director at Publicis Kaplan Thaler, hashed out what makes engaging Facebook content during a Creative Week panel... More »4 Lessons In Creating Dynamic Social Content
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons You Should Consider Contests”. This Week’s Topic = Five Reasons to Start Using Google AdWords There are an infinite number of places to advertise online, and... More »5 Reasons to Start Using Google AdWords
Most companies don’t invest time in social media because of one of two reasons—they don’t have the time, or they don’t have the money to hire a social media professional. Building an online community is essential in online branding and promotion, though. A strong online community will increase your reach and digital influence—which garnishes more... More »5 Steps To Grow Your Online Community
If you were to sit down in any one of these seats in the below picture, could you decipher what was going on in a reasonable period of time while at 38,000 feet? What if your life depended on it? Without some serious help, probably not. What would you do? Nothing? Start pushing any button... More »When Measurement Fails You
Use a press release to promote your Facebook contest. In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy. This tactic is often overlooked, but when written effectively, a press release can be a great boost to your business. In this... More »5 Tips: How to Promote a Facebook Contest with a Press Release
Jessica Bailey lives and breathes the philosophy of “Eat well. Travel often.” This California native started her blog to document her travels, food recipes, and much more. Her travel aspirations and well-organized food and fashion boards have helped her acquire 300,000+ followers on Pinterest. We recently caught up with Jessica to ask about her recent... More »Meet Jessica Bailey – World Traveler, Master Pinterest Board Organizer and Mom-To-Be
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