Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was designed for desktop? If you feel like you’re behind the eight ball, there’s hope. Here are seven great solutions to help you quickly and cost-effectively develop a... More »7 Tools for Creating a Conversion-Optimized Mobile Website
All Articles From Business 2 Community
I’m going to let you in on a little secret – I’m a penny-pinching madwoman. Not because I have to be, but because I view spending as little as possible to create a quality product as a personal challenge. You and I work hard for our money, so why give it away? Some might answer... More »Next to Nothing: What You Could Pay to Launch Your Content Strategy
In my previous article in this series exploring the application of Big Data to marketing, I considered at how Big Velocity provides current understanding of your customers, improving marketing performance. In this post I will explore the last of the 3 V’s, the potential impact of Variety on Marketing. Variety covers the multiple types of data that... More »Does Variety Mean Greater Innovation For Big Data?
A brave new approach to data I recently met with a corporate executive and the conversation was very refreshing for many reasons. He was 100% honest. He explained how tough it can be to get all of his teams aligned. He also described their plans for a more customer-centric organization, which would require a profound... More »Ignoring Anecdotal Evidence? Your Customer Experience Will Suffer
Creating a steady stream of relevant and compelling content for your business can be challenging. Well-researched, helpful articles take time to write and edit and if you’re not working with a professional content marketing company, generating such a large ongoing volume of content can be overwhelming. However, word-heavy articles are by no means the only... More »10 Creative Content Ideas That Aren’t Plain Old Articles
A recent Conan O’Brien bit with Kevin Hart and Ice Cube featured the ride sharing app Lyft, and with more than 8-million views, unwittingly put the spotlight on what has become known as the collaborative economy. As I wrote last year in a piece on crowdsourcing and the collaborative economy, this is a growing trend... More »The Emerging Collaborative Economy: An Opportunity For Small Businesses
Social media is now regarded as a strategic imperative, and is a key ingredient in the marketing and communications mix. But while a consensus is emerging that social media is best employed for brand building and customer engagement/service as opposed to revenue generation, its most effective use remains elusive for many organisations. In today’s saturated... More »What’s The Right Social Media Strategy?
With all of the focus on content marketing as of late, it seems like more business owners are diving into the content world than ever before. But, unfortunately, not all of them are getting it right! Sadly, publishing web content comes with the possibility of a near-endless array of failures, screw-ups, and snafus. Some are... More »Content Marketing Failures, Screw-Ups, & Snafus — Have You Fallen Victim To Any of Them?
I was sitting in a meeting one day and the conversation turned to how to approach social media marketing. A person on the call was asked to address the problem of how to keep an engaging presence on so many different platforms. At the time we were talking about Facebook, LinkedIn, and Twitter. The person... More »Bad Advice Time: Cross-Post Content to Save Time
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one point, we all did. But let me tell you, social media can and has delivered ROI for many small businesses... More »8 Signs You’re Wasting Good Money On Social Media
Decision Making Made Easy As employees, we each possess many different qualities that help us fit in and excel at our jobs. Maybe you’re great in a crisis, are wonderful at managing a team, or really excel at making awesome PowerPoints. Maybe you’ve been honing your soft skills, reading up on inner-office communication or feel... More »6 Ways to Improve Your Decision-Making Skills [Video]
Disney is working their magic with the unveiling of their newest app. On Tuesday, Feb. 25, Walt Disney Studios announced their new free app called Disney Movies Anywhere, which allows Apple users to access movies on the go on their devices. Users have access to a plethora of movie choices—from Disney, Pixar, Marvel, and of... More »20 Disney Reactions to the New Disney App
If you run Facebook ads, you’ve most likely come across the video below titled “Facebook Fraud” by Veritasium. If you haven’t, I encourage you to find 9 minutes to watch it in its entirety, as it is very well done and poses some eye-opening stats about the potential dark side of Facebook advertising. Response: First... More »Are Facebook Ads a Waste of Money?
Sharing content is an integral part of modern life. Today, we share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for... More »The Anatomy of Viral Content (Infographic)
I recently had a comment from a reader scoffing at the idea of enabling employees through a “social enterprise” strategy because it ignores the best practices of corporate governance. In other words, the legal department should keep a tight reign on corporate communications. First let me give you my historical relationship with corporate governance: 1)... More »When Does “Corporate Governance” Help or Hurt Social Media Strategy?