The Pareto principle (often known as the 80/20 rule) is well known in marketing and sales circles. Pareto tells us that 80% of your profits/leads/sales will come from 20% of your efforts. The secret to success is understanding which 20% of your efforts are generating these results and maximizing them. As online marketers, we have a... More »The Pareto Principle and Your Marketing Strategy – Viva La Chaos
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I have been working at and with advertising and digital agencies on their business development programs for over 25 years. You would think that these experts in marketing would have the smartest, most effective sales programs in the services industry. The reality is that many don’t. Here are 6 mistakes, or better, teachable moments, that... More »6 Critical Sales Mistakes Advertising Agencies Make
I have just read an interesting article from a contributor on LinkedIn that I love. Her name is Liz Ryan. She writes with such inspiration from the heart and her illustrations are great too! I hope you will read her latest blog in which she discusses; ‘How to get naked, win friends and influence people’.... More »Why I Get Naked At Work With My Personal Branding
Holidays are a series of long-awaited moments. You catch up on months of lost time with family. You cook for friends you haven’t seen in years. These moments are what make holidays special. Whether I’m off work or off entertaining, writing is a critical part of my life. To me, writing is as relaxing as... More »Why You Should Blog During the Holidays
I may be mad, but whilst North America celebrated Thanksgiving last week, I decided that I would NOT talk about it. That already makes me different from every other blogger, newspaper and magazine at the moment! Instead let me start with a story. It was not a comfortable position to be in. I was facing... More »Are You MAD? Well You Just Might Be, If You’re Still Doing Any of These!
“Men’s courses will foreshadow certain ends, to which, if persevered in, they must lead,’ said Scrooge. ’But if the courses be departed from, the ends will change. Say it is thus with what you show me.” Charles Dickens, A Christmas Carol (1843) I’ve just seen ‘The Future’, and I’m a little uncertain how to feel... More »Through a Glass… Clearly?
Firstly, what is big data? Put simply, it is the search for commercially valuable insight hidden in repositories of data. These repositories can be vast. The data is usually so voluminous that it needs to be split into manageable chunks. So how can businesses use big data effectively? Finding links amongst the myriad segments of... More »How Can Businesses Use Big Data Effectively?
What Are the Biggest Lies About SEO? Who doesn’t love mythology? Dragons, princesses, demi-gods, and epic battles are all fine and good if you’ve willingly tuned into HBO’s Game of Thrones for an hour of entertainment. They’re not so amazing if you’re a professional who’s continually trying to defend your craft to dubious onlookers. You... More »The 10 Most Cringe-Worthy SEO Myths Ever Told
Known as the home of all things web, San Francisco is one of the ultimate cities of the future every technology lover must get to know one day. The city is the fourth most populous in the state of California and the thirteenth most populous in the United States, but is also particularly crowded when... More »Cities of the Future [Infographic]
Facebook has over one billion users, that’s one out of every seven people on the planet. Forty-eight percent of small businesses, some which don’t even have a Website, have created a Facebook page in an attempt to reach them. Joel McKinnon, president of McKinnon Insurance of New Philadelphia, Ohio, has over 2,000 “likes” for his... More »Real-World Lessons Learned from Creating a Facebook Page
Other than a website’s homepage, landing pages rank as the number one most important asset on your site. Landing pages are the crux to online marketing; they are what sell customers a product, what makes them decide to sign up for a newsletter or free brochure, or the reason they follow a business on Facebook.... More »How to Create Landing Pages: Simple Tips, No Tricks
Online and Offline One and the Same I think somewhere over the rainbow there are folks that believe that their digital life is separate from their “analog” life. Sort of like a misconstrued view that we can be “different” people on different platforms. Online I am an outspoken, courageous communicator. Offline I am shy, introverted... More »Why Your Online Brand Should Match Your Offline Brand
Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there... More »Online Shopping Cart Abandonment: What it is and How to Prevent it From Happening
Happiness in the call center is often considered an oxymoron. But the quality of your customer service depends on these people in a position that deals so much with anger, frustration, and stress. Happiness is so interesting, because we all have different ideas about what it is and how to get it. It’s also no... More »10 Things You Can Do Today for Happier Call Center Agents
Service Contracts: A Great Idea for the Provider… Somewhere in history a very wise businessperson came up with the concept of sign this service contract and for the next year we will deliver you the services entailed. Caveat: Even if we don’t deliver to the expectation we set, for the next year we will continue... More »Rethinking Service Contracts and Delivery