Content marketing is a way of communicating with your customers and prospects without pitching your products or services. Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products,... More »7 Steps to Successful Content Marketing [Infographic]
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5 Common Business Process Mistakes Having great business processes is crucial to business success! That said, if you do it wrong, the creation of business processes can actually hinder your success. How can you ensure that your business processes actually help rather than hurt you? Make sure you avoid these five mistakes: ==> Mistake #1:... More »5 Common Business Process Mistakes
Do you ever find yourself scrolling through the home feed or one of your lists, looking for a little bit of conversation, only to find link after link after link? Sometimes, I just want to be able to reply to a tweet without having to read a blog post first. That got me thinking. If... More »Tweeting With Links – Best Practices
When it comes to information these days one thing is for sure. We have access to more than we can possibly hope to assimilate in our lifetimes. What we focus on is what tends to change, so it’s important to focus on those things that are important to us in regards to our lives and... More »Don’t Listen to Everything You Hear
Twitter just made a big announcement confirming the expansion of the ad retargeting program they began testing this summer. The new offering, dubbed Tailored Audiences, is a logical next step for a network that went public just months ago and now has a lot to prove to investors. But how will Twitter Tailored Audiences work... More »Twitter Announces New Ad Retargeting Options, AKA Tailored Audiences
As the old saying goes, “Christmas is a race to see which gives out first–your money or your feet.” But for holiday shoppers this season braving department stores, Black Friday alone is liable to put a strain on both. But just exactly how big is the Christmas economy? And what are some of the emerging... More »The Yuletide Shopping Surge: How Americans Are Spending Their Money (And Time) During Christmas
In your business life, you encounter several types of enemies. There are competitors, who are fighting for the same customers you’re going after, coming up against you in deals, telling those customers all about your weaknesses, and doing their best to “position” themselves against you. There are bosses or other people in power (such as... More »How to Beat Your Enemies
It was a typical winter night in Minnesota. Precipitation was falling so freeway traffic was inevitably grinding to a hault. Lucky for me, that meant my commute home would be twice as long as it needed to be. I found my mind wondering as I rolled along barely breaking 5 miles-per-hour. I noticed things .... More »The Problem With “________ Marketing Is Dead” Hyperbole
Analysis is an instrument of learning, defined as “a process of acquiring modifications in existing knowledge, skills, habits, or tendencies.” There are substantial volumes of academic research produced over the years on a subject of relationship between learning and beliefs. You can search for them with the keywords “deep learning,” “deep belief networks,” etc. The... More »Don’t Waste Money on Analytics
Most individuals and companies would be perfectly happy increasing productivity or improving their product by 10 percent. Progress is progress, right? That’s not the case for Larry Page, CEO for Google. Instead, he challenges his company and the world to think in moonshots — ideas so large, that they require the kind of creativity and... More »Applying Google’s Moonshot Thinking to Digital Marketing
Earlier this year, Forbes published an article entitled Who Are the Top 50 Social Media Power Influencers, 2013? by Haydn Shaughnessy. It followed similar posts by Shaughnessy on The Top 20 Women Social Media Influencers, also on Forbes, and a similar Top 50 list 12 months earlier. The article soon came under fire from certain... More »Does Influence Marketing Have a Future?
Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration 1. Within Yourself Personal life events, past mistakes, and future goals can and should be your greatest source of inspiration. Think of a life event that has taken place recently: Is there anything about it... More »15 Old and New Ways to Find Blogging Inspiration
Despite its growing importance, it seems some aspects of the business analytics story remain unclear for many. Here, we take a look at one of the most frequently asked questions on the topic: ‘What actually is the difference between business reporting and business analytics?’ Firstly, what they share in common There is certainly a significant... More »What is the Difference Between Business Reporting and Analytics?
Many businesses are built upon marketers simply dropping cookies on unassuming consumers as they make their way across the Internet, bombarding them with an onslaught of “relevant” ads and content. To today’s social consumers, who crave open communication and transparency with brands, this type of marketing is often viewed as a “sneak attack,” in some... More »How to Increase Consumer Trust with Social Login vs. Cookie Data
Most of us are familiar with the saying, “strike while the iron is hot,” which means to act decisively and take your opportunities when they arise. The saying, of course, is derived from a blacksmith at his forge. If he delayed in shaping the iron when it was hot, the pliable metal soon would cool... More »How to Strike While the Iron is Hot with Your Website Visitors