Sometimes we get so caught up in the details that we neglect the basics. Yet just as a house shouldn’t be built on shaky ground, your social media marketing shouldn’t be of the fly-by-the-seat-of-your-pants variety. You need to start with a solid, strategic foundation in order to reach social success and see an increase in... More »Social Media Marketing 101: Strategy
All Articles From Business 2 Community
My last post outlined some concrete steps to increase the probability that you will not only become an elite lead gen rep, but one worth risking an inside sales closing role on. Now that you’ve shed the lead gen label and established yourself in an inside sales closing role, you face your next hurdle: climbing... More »Sales Typecasting: How to Move from Inside Sales to Outside Sales
You’re an online retailer. Business is OK, maybe good, but it can be better. You’ve been exploring new marketing channels that can potentially boost your brand exposure and increase your revenues. If this is you, consider the viability of the often overlooked and under appreciated online marketing channel: comparison shopping engines (CSEs). They’re essentially sites... More »Comparison Shopping Engines: The Underdog of Marketing Channels for Online Retailers
I just want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written content curation definitions before, and I’ll write about it again, no doubt! I’m happy to see a growing understanding that content curation, if done correctly, always involves the human element of finding the right... More »Scrape Aggregate Curate Create – Some Definitions
The new millennium taught us two important things. First, the Y2K bug was an urban legend, and second, you can’t trust the pomp and flash of a dot-com company. There’s no silver bullet to investing; you still need to do research. Who can forget the (presumably) well-intentioned and glittery hype that attracted investors to promising... More »Two Online Social Media Giants, One Clear Stock Market Winner
Its the season of cricket in India. Whether you play the game or not, almost all of us have to watch a game of cricket either on television or the local grounds. There is no escaping cricket, especially during IPL6. And, brands have been reaping in the eyeballs in all manner of promotions on the... More »IPL6 Sponsors Engaging Through Social Media. Bring Fans Closer To Their Teams
Like a lot of bloggers, I started out my career in the college newsroom. I was especially lucky enough to be in J-school around the same time that blogs were being blamed for kicking newspapers to the curb for good, which meant that Internet users were often a topic of discussion. And, ever since then,... More »Are Internet Users Lazy?
Portfolio management is the key to growing savings over time. The implication behind this is that if an investor manages their portfolio regularly, adjusting asset classes based on market and economic conditions, they can reduce their risk and earn a decent rate of return, as well as peace of mind. That said, investors need to... More »Why Knowing the Currency Risk Can Pay Off
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them. Basically, social networks and audience channels have different formats and different audience bases, all... More »Do Your Posts Fit the Channel?
“Increase Engagement” How many times have you seen that on your social media to-do list? Photos and videos are great for sustaining interest in your brand on Facebook, but to incentivize people to share about and engage with your Page, a contest is what you need. Let me show you why… I did some digging... More »Increase Engagement: 7 Reasons Why You Need Facebook Contests
The simple truth is that everyone gets typecast throughout their professional lives. If you approach your career with this in mind, you can leverage typecasting to your advantage and limit how much this negatively impacts you, if at all. This periodic series of blog posts will focus on the most common career transitions in sales,... More »Sales Typecasting: How to Move from Lead Generation to Inside Sales
It’s time to face facts: every business needs a social media presence. Your customers and prospects expect to find you on some social media platform. What is more, they expect you to provide valuable information for them and engage with them. The question small businesses must answer is no longer if they should have a... More »Should Your Small Business Manage Social Media In-House?
Statistically, over 50% of all recent college graduates start their career somewhere in sales (Sales Education Annual). Tragically, selling skills and the profession as a whole goes almost entirely ignored on colleges campuses. This is slowly starting to change – thankfully – but the fact remains that most recent college graduates are ill-prepared to evaluate... More »Deciding on Where to Start Your Sales Career
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 sure-fire... More »5 Ways to Turn your Facebook Cover Photo into a Call-to-Action that Converts
Harrisburg is the capital of Pennsylvania. I repeat: Harrisburg is the capital of Pennsylvania. In 2010, Forbes rated Harrisburg as the second best place in the U.S. to raise a family. But something is rotten in this sleepy, Pennsylvania hamlet of less than 50,000 people. The city of Harrisburg has been charged by the Securities... More »Critical Minute – Something is Rotten in Harrisburg