In my earlier posts, so nicely combined by Veronique Palmer, I tried to visualize how SharePoint permissions work, and show and tell you what can go wrong when you break permissions. So how can you, as a site owner, prevent issues with site permissions? Do not break permissions if there is no real need Stick... More »Site Permissions Breaking Good
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There’s been a lot of discussion about repurposing content of late. Rebecca Lieb’s analogy to using all of the parts of the leftover turkey is one of the best examples, highlighting how big pieces of content can feed campaigns with ingredients for blogs, infographics, videos, etc. While most marketers tend to think of repurposing after... More »Modular Content Strategy Results In A Richer Menu
I run two business—a nonprofit, The First Fund, and a for-profit, Lesson.ly—so I spend plenty of time fundraising throughout the year. These three approaches have all been good to me. 1. Put Your Dollars In First The First Fund works to provide $1,000 scholarships to first-graders, while helping their parent(s) and/or guardian(s) save and plan... More »3 Lessons From a First-Time Nonprofit Founder
There are few things more complex and difficult to understand than the behavior of a human being. Perhaps that is why people who excel at interpreting, managing, and understanding emotions are often more successful than other individuals, even those who boast superior technical knowledge. In order to appreciate the value of emotional intelligence, one only... More »Enhancing and Cultivating Your EQ and CQ
One of the best ways of understanding precisely how your enterprise social network is being used is to visualize the activity using a social graph. This two part series looks at ways of presenting the activity and connections in your social network to illustrate where it is working well, and where further work is required.... More »Using Social Graphs To Understand Your Enterprise Social Network [Video]
When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign. Whether you’re a... More »The Beginner’s Guide to Building a Negative Keyword List
LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. I joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer... More »10 Tips to Be Successful on LinkedIn
To defined “what is experiential marketing” we go back to its roots. Experiential Marketing – Also known as ” Relationship Marketing” Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.[citation needed As a practice,... More »What is Experiential Marketing?
As a software architect, one of the challenges I have in writing this blog is finding creative ways to connect my experience and expertise to topics that will be useful to an audience outside of software development. I often find myself thinking about how some of the ways in which software teams approach problems can... More »Agile Design on Your Intranet
Managing your career is easy, right? There is always a promotion ahead of you, so if you keep climbing rung after rung, you should be able to continue your upward move. Until you can’t. The general school of thought is that a person’s career path involves promotion after promotion until the point that they have... More »Career Pathing for Non-Managers
By 2015, the Internet will connect 2.5 billion people and more than 15 billion devices. While those numbers are staggering, we have to ask: What do they mean? Some prognosticators have opined that CDs and DVDs will be collectors’ items by 2020. They further believe that before the decade is over, 14% of people won’t... More »What Does it Mean to Be in the Cloud?
It sometimes seems that you can’t attend a meeting without someone making a joke about “feeding the content beast.” Lately, I have been thinking a lot about the need for the beast to have a quality and balanced diet. Early in the process, it seems that your content program is like a new puppy. It’s... More »Quality Content Diet
Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most... More »Hooking Online Shoppers and Reeling Them In
Very rarely do you see email marketing at the top of any “what’s hot this year” list (unless, of course, you’re reading articles from the last century). But there’s no denying the power of this channel, even in 2014 — especially in 2014. Brian Solis opened his keynote at the Email Evolution Conference (EEC) last... More »Igniting Your Most Powerful Marketing Channel
If one of your goals this year is to reduce employee turnover, you’re not alone. Employee turnover is costly, aggravating, time-consuming, and it erodes hard-built teamwork efforts. An article in Fast Company discussed the issue of employee turnover, and it gave tips for reducing turnover and working with employees who are exhibiting toxic behaviors. Let’s... More »Reduce Employee Turnover with These Tips