John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Now he and I have something in common to discuss the next time we both attend the same dinner party. (Kidding, again!) The Office actor and his business partner are producing a series of humorous videos for... More »Mad Men Not Required: Branded Content Enters New Era
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2013 was the year that mobile reached the tipping point in terms of digital marketing priority for small businesses. Strategies targeted towards desktop users are still quite relevant, but new initiatives should now ideally be “mobile first.” The continued migration of users to mobile devices shows no signs of stopping, and the trend lines show... More »5 Mobile Predictions For Small Businesses To Watch In 2014
It pays to sharpen your sales and marketing skills online. These skills help you present your product or service to prospects in a way that persuades them to act. They let you paint a picture of just how different (and better) people’s lives would be if they bought what you’re selling. But there’s something that... More »How to Increase Sales with the Right Testimonials
You should use some of the rules of rhetoric to persuade the hiring manager to hire you. Note that I’ve selected specific rules below that I believe are most relevant to getting hired and then redefined them to deliver job search advice. Rhetoric Based Rules for Getting Hired INVENTION: Develop Your Argument Decide why you... More »Use the Four Rules of Rhetoric for Getting Hired
Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements, and if you want a laugh, there’s probably a reel of... More »If The Nike Brand Don’t Fit, LeBron Cannot Commit
Detroit, the “Motor City,” has been approved for bankruptcy. In making the ruling, Judge Steven W. Rhodes, who sits in the United States Bankruptcy Court for the Eastern District of Michigan, said, “This once proud and prosperous city can’t pay its debts.” He added, “It’s insolvent. It’s eligible for bankruptcy. But it also has an... More »Detroit Bankruptcy Approval: A Green Light for More to Join?
Do you think that using the word “Responsible” in your LinkedIn profile will make you stand out? Think again, you are not the only one. According to LinkedIn “Responsible” is the most overused word followed by the other buzzword “Strategic”. The word responsible has been used more than twice, says LinkedIn’s study that is being carried out... More »“Responsible” Tops The List Of The 10 Most Overused LinkedIn Profile Buzzwords Of 2013
Digital Insights has put together a great infographic on the latest 2013 Social Media stats. It’s a great snapshot of the top social platforms. Includes items such as: Facebook total user base to-date Tweets per day on Twitter The most popular brand on Instagram Pinterest demographic shifts and more! Some of the stats that jumped... More »2013 Social Media Stats and Figures (Infographic)
Oil prices are heading higher on the chart with the cash West Texas Intermediate (WTI) crude rallying back toward the $100.00 level after threatening to test $90.00. Steady economic signs in the United States, China, and Japan—the three largest economies in the world—along with some muted growth in the eurozone and Europe are adding some... More »Oil Prices to Reach $80/Barrel?
One of the key principles that underpin the Challenger Selling mind-set is the idea that your marketing messages – and your sales conversations – need to lead towards your solution rather than with your solution. The obvious conclusion is that both your marketing messages and your sales conversations need to “sell the problem before you... More »Why B2B Sales People Need to Lead Towards – Not With – Their Solution
It is a rare day when something about big data is not in our email. Social media conversations and webinars about how to use big data or the promise of big data occur daily, as well. If we believe everything we read, it would be easy to believe that big data is the salvation of... More »Big Data Doesn’t Mean You Should Throw Away Your Crystal Ball
Wall Street analysts are warming up to Johnson Controls, Inc. (JCI), and it’s understandable why. I’ve been bullish on this stock for some time now. The company has strong earnings visibility going into next year, and management recently bumped its quarterly dividend payment significantly higher. Even though the stock is up about 50% over the... More »A $35.0-Billion Company Poised for Growth?
Writing has never been considered a simple or easy process. Even famous authors like Ernest Hemingway, George Orwell, Douglas Adams and William Faulkner have admitted to the fact. When it comes to social media, not much has changed. The invention of social networking has created millions of writers, usually tweeting, posting or sharing stories on... More »Social Media Lessons From History’s Great Writers
Video has come a long way over recent years, and this is due to an improvement in technology and a growth in social media websites like Facebook and Twitter. According to Bombora.tv, in 2010 video made up just 30% of internet traffic in the UK. If we compare this to predicted figures in 2014, this... More »Video To Make Up 90% Of Internet Traffic By 2014
Having an instantly recognizable brand is the aim of many Chief Marketing Officers and marketing leaders. It is one of the most elusive trophies to grab in the world of B2B. Once achieved, there are tremendous advantages. Gaining such an advantage has become harder to achieve as companies struggle to be heard above the loud... More »CMO 2014: 4 Steps To Rediscovering B2B Brand Equity