Email remains a valuable tool for marketers to get more than a two-second message out to customers. Yet as email spam increases, people tune out more and forward less. To prevent the tune out, follow these six steps to ensure your customers can’t help but tune in, and to such a degree that those emails... More »Five Ways To Make Your Marketing Emails Forward Themselves
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As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately, criticism – and not always constructive criticism – comes with the territory of being in business. It’s not always the negative comments that make... More »Reputation Management Through Social Media and Online Reviews
Customer complaints are at an all-time high. And there are so many ways to really tick off a customer. And so many ways to avoid it. We keep learning about “best practices” and sharing what has worked, and yet our customers, in general, are still simmering with rage. The Customer Rage Study of 2013 gives... More »The Slow, Simmering Rage of Customers
The new digital era has opened a door of opportunities for marketers. Yet with digital comes data and with data comes analysis… Big Data? I thought it was all about digital… I recently attended a “Women in Digital” Meetup in which a group of about 50 women and 3 brave men joined together to discuss... More »Attention All Marketers: Now is the Time to Jump on the Big Data Bandwagon!
When it comes to resumes, many people may find that they are still using the same format from decades ago—especially if they are re-entering the job market after years of employment. While it is an admirable goal to get your work history on paper, we at Chic Resumes know that presentation of your skills and... More »Resume Formatting Mistakes That Could Cost You an Interview
As we become increasingly comfortable with the internet, online sales are continuing to rise year on year. If you have an online business, you will eventually need to take on more customer service staff. Easy, right? Just place an ad, check out the responses, do some interviews, and it’s all sorted. Back to business! Wait... More »Hiring Awesome Customer Service Staff in 4 Simple Steps
If we’ve heard it once, we’ve heard it a thousand times: the user experience is one of the most integral elements of an eCommerce site. And while this mantra is essential when developing an online store, the problem with the ever-repeated declaration is that there are so many elements that make up a good user... More »Increasing the B2B eCommerce User Experience With Punchouts
Software as a Service (SaaS) companies face some daunting challenges. Principal among them, getting to market, getting to breakeven and getting to market domination before the whole thing goes up in smoke. Marketers can’t do much about getting the technology built out, but they can help to rapidly increase sales without blowing the budget. Unfortunately,... More »How SaaS Marketers Can Help Reduce CAC
Does your IT provider really know what’s best for your business? Find out with this techie translation guide. Like any business relationship, your partnership with your IT provider should be based on trust. But when they insist on speaking some odd variant of Klingon you have a problem. A simple request often turns into an... More »What Your Business IT Provider Says and What They Actually Mean
At Grammar Chic, Inc. we spend many an hour writing website content for small business owners. We’ve written equipment summaries for manufacturing companies, ‘About Us’ pages for business consultancies, employee bios and corporate histories for all manner of companies—and that’s just in the past few days. Diverse though these businesses may be, there are a... More »How to Use Keywords in Your Web Content—Without Going Overboard
Most Customer Experience professionals would find this question to be ludicrous, but in the article “Is Customer Experience Manageable? An Industry Pundit Says No” Esteban Kolsky lists 5 arguments to convince them otherwise. It is critical to start any discussion with definitions of what is being discussed in order to prevent this discussion to become... More »Can Customer Experience Be Managed?
PPC and SEO in Collaboration On September 23 2013, Google updated their Search product and made all Google searches secure. This means that Google is encrypting all organic keyword search activity, which prevents marketers from seeing what keywords website visitors used to find their site. In other words, instead of seeing the keywords in Google... More »How PPC Helps SEO in a Post Not-Provided World
Please forgive the long winded title as perhaps I was in a verbose kind of mood when scribing the title. Today boys and girls and marketers, advertisers and branding type people of all ages I want to talk about the licensing of branded products, be they apparel, water bottles, yo-yos and on and on. This is... More »License To Brand: When It Comes To Licensed Products Brands Need To Always Be On Their Game
SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are using social networking platform as the way to share information, get attention, reach out to potential business, and... More »How to Do Google Plus SEO?
Don’t let the title scare you. You’re probably thinking, “Is she crazy? The end of the landing page?” For the conversion optimization experts — people who have presumably staked the success of their careers upon the success of their landing pages — I’m staking my success on being able to convince you that “landing pages”... More »Marketing Apps: The End of the Landing Page?