SEO is time-consuming work; success can only be achieved by building content and engaging visitors over the long-term in accordance with the rules and recommendations of the search engines. It will come as no surprise, then, that some sites attempt to circumvent this hard work by employing what are known as ‘black hat’ tactics, the goal being to vault a site to a high ranking with a minimum amount of time and effort.The SEO world can thus be broadly divided into two camps: ‘white hat’ SEO and ‘black hat’ SEO. ... More »The Difference Between White Hat & Black Hat SEO
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So, you’ve optimized your website, crafted great content, promoted your offers on social media, and converted web traffic into some good-lookin’ leads. You’re tempted to call each and every one of them, aren’t you? Don’t reach for the phone just yet: Research suggests that 50% of qualified leads are not ready to make a purchase... More »5 Elements of a Successful Lead Nurturing Campaign
A lot of businesses are struggling these days and not because of stiff competition. Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then sell and promote the same type of products and/or offering the same kind of services. So, where is the blunder in... More »How To Find and Choose the Best B2B Lead Generation Company
Future for the Internet of Things In a mere 7 years, there will be anywhere from 24 to 50 billion internet connected devices. That means between 3 to 6.5 devices for every man, woman, and child on this planet. What are all these connected devices, and who is using them, you might ask. The devices... More »How The Internet Of Things Is Raising Your IQ?
There are a lot of resources out there related to the elevator pitch. The networking gurus all agree that when it comes to building meaningful relationships the key to success is being interested in the other person. From that perspective, having an elevator pitch may sound silly. On the other hand, having good elevator questions... More »On Elevator Questions
This week’s post for “Inbound Intern” is timely for anyone that is getting ready to graduate and job search. We will discuss the importance of personal branding and an online presence. The #1 place recruiters are going to find applicants is the professional social network LinkedIn. 90% of recruiters and hiring managers have visited a... More »Brand Damage: Top 5 Twitter Fails
If you’ve been considering running a local deal you’re probably wondering about what you should and shouldn’t do when it comes to getting your deal out the door. After all, you’ve probably heard some of the stories. On one hand, there’s the small business owner who manages to acquire a steady stream of new and... More »Designing the Perfect Deal for Your Business [Video]
Samsung Galaxy S4 vs HTC One X Which Is Faster Better Benchmark? More »Samsung Galaxy S4 vs HTC One X Which Is Faster Better Benchmark?
Folks, if you’re new to Twitter and this whole “social media marketing” thing, I’ve got some good news for you. As it turns out, most of what you’ve been told about Twitter is just plain wrong. In fact, you might be over-qualified for Twitter success and you didn’t even know it. Let’s row down the... More »Sen. Chuck Grassley: Best (Worst) Twitter Account Ever
Quality travel blogs are a highly sought-after space for any business that works in tourism, transport, travel insurance or any other travel-related field. The best of them attract hundreds of thousands of visitors each year, gaining huge follower numbers on social platforms like Twitter, Instagram, Facebook and YouTube. As 2012 drew to a close –... More »The State of Travel Blogging 2013 [infographic]
The basic components of good B2C social media communications hold true for B2B as well: Be present on a dependable basis, Be truthful, Provide value, Listen and Participate in community. But there is an additional factor that, while important for B2C, is absolutely essential for B2B: Build a trusted relationship. The individual consumer might make (and... More »Building Essential B2B Relationships via Social Media
Outreach emails are critical for building links for your website. As email remains the most used communication platform on the Internet, crafting effective messages to engage a company or web administrator is crucial. Outreach emails are designed to contact websites that can provide you with quality backlinks, which can help boost your website’s search engine... More »Perfecting the Pitch: Five Outreach Email Tips
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials. Virtually every element of an infomercial... More »But Wait…There’s More!
Advances in scanning and data capture technologies are leading more and more businesses to deploy optical character recognition (OCR) at the front end of their document imaging systems. The goal of OCR automation typically is to reduce the labor and cost of manual keying of data. Organizations can derive further value from sharing the captured... More »Advanced Data Capture Transforms Businesses
Social media is part of our lives, whether you like it or not. As brands set up more and more social media accounts, it can be hard to have a handle across all platforms, especially, if like me, you control all of them, all at once. The key to being successful lies in the organisation.... More »Twit Twoo: How Can Hootsuite Help You?