91% of B2B marketers use content marketing. The most successful of these marketers (those showing the highest returns) have an established process, align content to personas and buying stages, and track content performance across channels. What else are these leaders doing? They’re increasing their content marketing platform budgets. This shouldn’t be a surprise. After all,... More »Looking Into Content Marketing Software? Ask Your Sales Rep These 5 Questions
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March 2nd marks the 110th birthday of Theodor Geisel, whom the world knows simply and fondly as Dr. Seuss. The prolific author may be best known for his children’s stories, but if you read between the lines, there are lots of good lessons for adults, too. While Dr. Seuss and customer care may not go... More »5 Customer Service Lessons From Dr. Seuss
I thought I would dig into some of the User Types a little more deeply from time to time. This week I would like to look at Free Spirits – as they have been causing a little confusion for some. These types are looking for autonomy and some form of freedom, both of “movement” and... More »Gamification User Types: Free Spirits
When done with the right motives, outsourcing some of your work load can help your company grow and cut costs, as well. Of course, if you want to fight Lex Luthor; you have to be on top of your outsourcing game. There are many reasons to outsource, some of which include: Efficiency savings. Lowered overhead.... More »How to Fight Lex Luthor Using These Outsourcing Trends
Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision. 1. When does the event take place? This is painfully obvious, I know. But it... More »10 Questions to Ask Before Sponsoring an Event
Creating fresh and relevant content for your B2B corporate blog might seem daunting. However, regularly updating your blog with useful content will not only give your readers more reason to become brand evangelists, but will also give a definite boost to your SEO. Here are some best practices to employ—and some pitfalls to avoid—while promoting... More »14 Corporate Blogging Do’s and Don’ts
Your company’s website represents one of the best and most important opportunities you have to tell the story of your brand—but that doesn’t necessarily mean you have to write it yourself. In fact, there are a number of reasons why a company might elect to outsource its Web content writing to a professional writing firm,... More »Why Outsource Your Website Content Writing?
Gone are the days when marketers solely emphasized likes, shares and impressions. Thanks to advanced technologies built to analyze marketing activities, today’s marketers have the ability to go beyond these metrics, and understand which social posts actually generate conversions. This is a new level of measurement that surpasses engagement and awareness, and demonstrates the ability... More »Why Your Last Click Doesn’t Matter
There are SEO benefits of switching to a responsive web design (RWD) and this except from this Google Developers page is why they are very fond of responsive websites: Why responsive design We recommend using responsive web design because it has many good aspects: Using a single URL for a piece of content makes it... More »Is Your Website Responsive Yet?
Writing your resume is a careful balancing act between showing employers that you can do what they are asking for and also demonstrating other strengths that you bring to the table. You want to find a job that makes you happy and utilizes your skills and experiences, helping you to continue growing and developing. But... More »How Your Resume Can Show What You Are Looking For
There are plenty of definitions for “cloud computing” and for the most part, they generally point to the same thing: taking applications and running them on infrastructure other than your own. Our world is changing through the use of the internet. You may not be aware but we use cloud applications in our everyday life... More »Private, Hybrid and Public Cloud Explained
In a decade of recruiting for countless sales and marketing jobs spanning numerous industries and locations, there is a reliable stable of tricks I’ve seen job seekers use to put themselves ahead of the crowd in any interviewing situation. Below are the top 3 tactics to take your interviewing to the next level, bringing you... More »3 Top Tricks of Successful Job Seekers
There are many reasons why email is such an effective marketing channel. For one, email is customizable. You can easily tailor your emails to a buyer persona. Also, email is focused because it gives you a chance to speak directly to your contact at a time that is convenient for them. Lastly, email is action... More »Email Marketing: 5 Metrics to Measure Effectiveness
As the hiring market picks up and new technologies put marketers in high demand, it is important to be ready to take advantage of every opportunity that comes your way. With that, welcome to our weekly blog series on getting that marketing job you’ve always wanted. Each week we will discuss a new tip or... More »How to Land That Job – Part 3
Now that you’ve copied and pasted your carefully crafted words into the WordPress Edit box, inserted an image, and typed in a title, is it time to hit the “Publish” button? No! Stop! Don’t! There are 13 things to do before you post a blog, all of which will help your posts get found and... More »Things To Do Before You Post – A 13-Point Blog Checklist