BYOD, bring-your-own-device: we’ve all heard the lingo and are super jazzed for the work-from-home opportunities—not to mention the reduced costs associated with low overhead and the ability to hire from a wider pool of applicants. Woo hoo! But let’s not forget the various obstacles managers are confronted with when overseeing disparate workers and personal devices... More »Tips to Optimize BYOD Payoffs With Cloud Technology
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Owners who plan to sell their businesses would be wise to prepare for the due diligence process a few years before the selling process begins. Due diligence by definition is an “investigation” and when it is applied to a business sale, it means the buyer leaves no stone unturned! Why Is Due Diligence So Important?... More »Why Due Diligence Is So Important to Selling Your Business
Let’s talk about stock-outs for a little bit here. Firstly, all research points to a retail stock out as loss of revenue and deterioration of brand image. Stock-outs for manufacturers can lead to an advantage for competitors; this effect is especially true for grocery based manufacturers. Why is this effect stronger for grocery manufacturers? Food... More »A Tale of Risk Management: How Product Types (Should) Dictate Inventory Stock-out Reactions
The sheer mention of the word comply suggests a mentality of doing the bare minimum. You know, just enough of whatever to stay out of hot water. Engagement, on the other hand, carries with it an air of exuberance and delight. The actual opportunity to work. The two couldn’t be further apart if they tried.... More »5 Truths That Govern Compliance’s Relationship With Employee Engagement
Following on the heels of minivideo social-networking platform Vine, Instagram launched its own video capabilities in June 2013, transforming the then-photo-sharing app into a visual-sharing medium that’s broken out of mere still life snaps. Whereas Twitter’s Vine had a rough start and continues to suffer from an overall lack of popularity, Instagram video is idyllically... More »Instagram Pictures vs. Instagram Video: What Brands Are Winning and Which is More Powerful?
Quick. Tell me your company’s mission statement. Can’t remember it? That’s alright — go look it up. Now read it and tell me how you feel. Chances are, if you’re like 95% of folks out there, the answer is more likely to be confused, apathetic, or bored than inspired. That’s because most mission statements simply... More »Forget Mission Statements and Focus on Rallying Cries Instead
Hana Abaza from Uberflip explains how to increase time-on-site through Hubs, the importance of a good headline and more. Hana Abaza knows how to make content convert. As the Director of Marketing at Uberflip, she spends a lot of time thinking about innovative ways her team and fellow marketers can create quality content and generate... More »Why Organizing Your Content Will Make Your Audience Stick Around [Interview]
Andrew Leonard’s thought-provoking voice often alerts us to the dark sides of digital technology. But sometimes he sees a glass half empty when I see it half full. In his recent, sardonic piece entitled “Class Stratification: There’s an App for That,” he pointed to how mobile apps that allow people to order house cleaning without... More »Is Digital Connectivity Pulling Society Apart?
With 4 major networks, Google+, LinkedIn, Facebook, Twitter and new ones growing in popularity every day, it can be difficult to determine where to put your resources and attention. Each network requires a specific content and engagement strategy. The worst thing a marketer could do is “spray and pray”, hitting all the networks with the... More »What Social Networks Should You Be On, Pt. 1: Twitter
Minus the chore of finding a good parking spot and lugging around multiple shopping bags, online retailers are trying to replicate in-store experiences for their customers in the digital world. And other than a few snags, they’re getting much better at it. One of the snags tripping up many retailers, however, is the big task... More »By Committing to Omni-Channel, Retailers Deliver Inventory Accuracy
It’s only Wednesday and already, new online video data from Q4 2013 is piling up. In this article, we’ll take a look at some of the reported numbers and discuss what this means for brands and marketers. Mobile Video Nielsen recently released The Cross-Platform Report which shed some light on mobile video viewing and demographics.... More »Online Video Updates: Mobile Video & Video on Tumblr
So, you’re running a Professional Services Organization (PSO), but are relying on no systems, manual systems and spreadsheets or a bunch of disparate systems. Whether your PSO is large or small, domestic or global, you’re running it by getting information through sheer brute force. The problem with the above process is that data slips through... More »Are You Ready for a Professional Services Automation (PSA) System?
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the... More »Why People Don’t Buy: No Money
Having a Swiss bank account has always been one of those things that is associated with the rich and famous. As a matter of fact, Swiss banks hold $2.2 trillion of the world’s money within their vaults. To be honest, I am not sure how many zeros are there in 2.2 trillion. Oh, and if... More »Swiss Bank Accounts: A Look Into Elite Banking
Try as we might, sometimes we just can’t make our goals or commitments. Managers push us for forecasts. They pressure us to hit a certain number. There are mandates about what we have to do. We succumb to the pressure. We tell our managers what they want to hear, not reality. We may talk ourselves... More »Reality (Sometimes) Sucks!