The future of customer relationships depends more on context than transactions. This trend is accelerating, driven by the integration of social media into customer relationship management (CRM) and rapid gains in usability of CRM. What is the future of CRM? Better Integration of Customer Touch Points Businesses are realising that you have got to sell... More »The Future of CRM
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I’ll be the first to admit it—it’s hard to buckle down and focus on PPC strategy during the holidays. Unfortunately, given that this is the biggest shopping season of the year, us PPC folks have to keep our heads down and power through. In the past few days, my teammates have shared tips on holiday... More »Holiday PPC Planning: Three Advanced Strategies for AdWords
You may heard your family and friends mention that they have “checked in” to earn “badges” or even become “mayor” of certain retail locations in your town. Huh? You may have even wondered what this talk is all about. These are three common terms among the users of foursquare (yes, with a lowercase “f”), a... More »Mayors and Badges, Oh My! What is Foursquare?
Entrepreneurs are regularly engaging with customers through digital marketing applications. Corporate businesses’ sites are enabling interactive information sharing, inter-operability, user-centred design and collaboration. Some are even allowing customers to interact and collaborate with each other in social media networks, blogs, wikis, video sharing sites, hosted services and web applications. The companies that are embracing such... More »The Business Case for Digital Marketing
Business owners often look for short cuts to doing anything (one myself I can understand that). So, I’m often asked “what’s the least I can do on LinkedIn”. I have to presume that they want to get some business benefit! LinkedIn is totally pointless You can’t get anything worthwhile from LinkedIn, or any other Social... More »LinkedIn: What’s the Least I Can Do, or is it Pointless?
Content is king! You hear people saying that all of the time and you read about it in so many places online. As you no doubt understand, your content must be well written, enticing, and educational. It must also be appealing to the search engines. Your blog content Sometimes, writing content using a blog platform... More »Improving and Measuring Your Blog Readibility
Mia, the range of jewellery for the Indian working woman by Tanishq, one of the largest retail jewellery brand in India from the house of Tata, has launched its co-creation initiative on social media called ‘Mia Expressions 2′. The two month campaign that ends today is the jewellery brand’s crowdsourcing initiative where anybody with a... More »Tanishq Crowdsources Designs For Mia Expressions 2
Hashtag #OperationBlueVirus is already trending at the top of India Twitter Trends. If you are not aware of the latest operation, don’t worry this isn’t a undercover mission by Indian Army but another sting operation from Cobra Post. Browse through some tweets and you would get to know the story. According to the latest sting... More »Operation Blue Virus From Cobrapost Tells Nothing New About The Underbelly Of Social Media
Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral. With Google’s recent updates, the role of content has increased in priority.... More »Case Study: Advanced Content Marketing
While many business leaders are content to sit at their desk waiting for the phone to ring, in today’s competitive business environment, you must begin thinking differently in order to grow (or retain) your client or customer base. This doesn’t mean changing your service offerings; it means spending time on the prospect-client relationship itself. Below... More »3 Tips for Making a Stronger Customer Connection
You probably don’t have to look very far to increase your organization’s sales and revenue. The solution to tripling your bottom line could just be your brand’s current customer base. Researchers have found that 80% of your brand’s future profits will come from 20% of your current customer base. Your most-satisfied customers are a invaluable... More »5 Ways to Win the Hearts of Your Customers With Blogging
As a small business owner, there is a very good chance that the holidays take place during your busiest season of the year. According to the recent Constant Contact Holiday Survey, 31 percent of B2C small business owners say that the fall is their busiest season, and an additional 31 percent say that the winter... More »Small Businesses Are In Store For Happy Holidays!
Video production is fast becoming an integral component to any business or company’s long term marketing strategy, and it’s small wonder why. The Internet has created a customer base that is interconnected across the world and explainer videos, along with other forms of video marketing, fit perfectly into the marketing medium of websites or social... More »Must Haves for Effective Video Production for Marketing
Inbound for Events After spending good time and money putting together an engaging event, nothing is worse than to have the response to the event be underwhelming. What could you have done differently? Better marketing? Better planning? If the response to your event was less than desired, it was probably a marketing problem. Here are... More »25 Expert Event Marketing Tips
Business owners love Twitter more and more with each passing day, but one of the consequences of so many new users is seeing the same mistakes over and over! Every day I notice one business doing this, that or the other to majorly anger their customer/fan base. To help them and you out, here are... More »5 of the Worst Things You Can Do on Twitter