Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons You Should Consider Contests”. This Week’s Topic = Five Reasons to Start Using Google AdWords There are an infinite number of places to advertise online, and... More »5 Reasons to Start Using Google AdWords
Most companies don’t invest time in social media because of one of two reasons—they don’t have the time, or they don’t have the money to hire a social media professional. Building an online community is essential in online branding and promotion, though. A strong online community will increase your reach and digital influence—which garnishes more... More »5 Steps To Grow Your Online Community
If you were to sit down in any one of these seats in the below picture, could you decipher what was going on in a reasonable period of time while at 38,000 feet? What if your life depended on it? Without some serious help, probably not. What would you do? Nothing? Start pushing any button... More »When Measurement Fails You
Use a press release to promote your Facebook contest. In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy. This tactic is often overlooked, but when written effectively, a press release can be a great boost to your business. In this... More »5 Tips: How to Promote a Facebook Contest with a Press Release
Jessica Bailey lives and breathes the philosophy of “Eat well. Travel often.” This California native started her blog to document her travels, food recipes, and much more. Her travel aspirations and well-organized food and fashion boards have helped her acquire 300,000+ followers on Pinterest. We recently caught up with Jessica to ask about her recent... More »Meet Jessica Bailey – World Traveler, Master Pinterest Board Organizer and Mom-To-Be
When Mark Zuckerberg created Facebook in his Harvard dorm room back in 2004, his vision was to connect people and get to know one another at Harvard. Since then it has expanded to other colleges and today it has connected over a billion people from around the world. What he didn’t anticipate was how quickly... More »5 Ways To Grow Your Business With Facebook
Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered “all the time!” It’s actually quite rare for me to write on a topic that no one else... More »Hey, He Took My Blog Post Idea!
If you would have questioned whether I were on Facebook or Twitter back in 2003, I’d probably think you were insulting me in some cool and clever way. Fast forward 10 years–and these social media platforms are changing the way we view and react (literally) to the world around us. Perhaps the most unique... More »Social Media: The New Face of Disaster Response (Infographic)
I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs. Click to enlarge the graphic above. Why am I doing this In the... More »The Ultimate List Of Content Marketing Tools
How and Why B2B companies can get the most out of Pinterest Just as most business-to-business companies are coming to understand the importance of social media for client engagement and business development, there’s a new monkey(wrench) in the social media zoo that is already expected to become the 800-pound marketing gorilla. In less than two... More »Business-to-Business on Pinterest – Ten Good Reasons to Get Pinning
The term social media marketing can make even the most seasoned business owner roll their eyes in shame. They know they need it to connect with their customers and leads but aren’t sure how to start. Did you know that advertising on Facebook increases the number of qualified leads walking in the door? Did you... More »Not Defining Social Media Success Is A Mistake
I don’t pretend to be a savvy shopper, but when I dive wallet-first into the clearance section at The Gap, I tend to stock up on accessories in my favorite color — black. Why? It’s a universal truth that black goes with everything. So does branded journalism. In the words of veteran digital content guru... More »7 Steps for Better Branded Journalism
SEO is time-consuming work; success can only be achieved by building content and engaging visitors over the long-term in accordance with the rules and recommendations of the search engines. It will come as no surprise, then, that some sites attempt to circumvent this hard work by employing what are known as ‘black hat’ tactics, the goal being to vault a site to a high ranking with a minimum amount of time and effort.The SEO world can thus be broadly divided into two camps: ‘white hat’ SEO and ‘black hat’ SEO. ... More »The Difference Between White Hat & Black Hat SEO
So, you’ve optimized your website, crafted great content, promoted your offers on social media, and converted web traffic into some good-lookin’ leads. You’re tempted to call each and every one of them, aren’t you? Don’t reach for the phone just yet: Research suggests that 50% of qualified leads are not ready to make a purchase... More »5 Elements of a Successful Lead Nurturing Campaign
A lot of businesses are struggling these days and not because of stiff competition. Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then sell and promote the same type of products and/or offering the same kind of services. So, where is the blunder in... More »How To Find and Choose the Best B2B Lead Generation Company
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