“Myths are public dreams, dreams are private myths.” Joseph Campbell, the late author and expert on mythology, said this and I agree. We tell ourselves myths to survive. Societies create their own mythologies to make sense of the world. Businesses are no different. There are myths about customer experience which come up over and over... More »10 Myths Which Persistently Stifle The Truth About Customer Experience
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If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. “People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie. As... More »Email Marketing Tips to Mazimize Your Mobile Impact
Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact on the company’s overall revenue. Although marketers can obtain a large amount of data... More »Marketers Look To Channels, Buying Stages When Measuring Content ROI
The other night on the Oscars there were a few moments that really struck a chord with a lot of viewers. I’m not talking about Jared Leto’s much beloved acceptance speech, the great performances by U2, Pink, or Bette Midler. I’m also not talking about Bill Murray sneaking Harold Ramis into the nominations posthumously, or... More »Forget the NSA: Someone More Important is Watching Your Every Move Online
Many of us, including myself, don’t think about our ideal customer enough. You know who I am talking about, the one who is an exact fit for your business; one who listens to your ideas and, most of the time implements them; or maybe she buys a product you sell over and over. Regardless, whether... More »With Customers, Be a Dog
Peanut Butter & Jelly. Chips & Salsa. Cake & Ice Cream. So many things in life are better when paired with a complimentary item. Who doesn’t crave ice cream at the thought of cake? Or salsa at the sight of freshly toasted tortilla chips? Culinary masterpieces don’t often happen overnight though. Pairing sales and social media is... More »Drive Mouth-Watering Leads with Sales & Social Media
What would you say if I told you that you learned everything you need to know about social networking in grade school? On a recent visit to my kids’ school, I came across some signs that were posted in the library. To my eye, these signs screamed social networking strategy. Here are some of the... More »What You Learned About Social Networking Back in Grade School
If you are also worried about the global warming issue and want to know technical solutions to this matter then read this infographic. It explains certain projects that have been developed to minimize the effects of warming on earth. Starting from the Space projects. Under Space projects come Moon Dust technology first. This technology says... More »Can Tech Save Us From Global Warming?
Shakespeare was an inspired artist. He was also a model Comms Pro, with lessons as relevant today as they were 400 years ago! They say timing is everything. It sets the stage for wars waged, businesses built, love lost and found. Go back a few years and while time was no less significant, it did... More »Don’t Shoot the Messenger, Unless They Arrive Too Late
I want to let everyone in on a secret. Listen carefully because here it is: we are in 2014. Pretty obvious right? Well if you looked at some major company’s application process you would think we are still in 1998. I hold more data in my right pocket than I will ever at my desktop... More »Your Lack of Mobile Recruiting is Hurting Your Brand
A majority of people are now opening emails on mobile devices. Yesmail Interactive’s Q4 2013 research found that mobile email’s share of all opens grew 5% last quarter to claim 55% of the total. As a result, revenue from mobile devices increased 52%, compared with 18% from desktop. Mobile orders also jumped 58% and now... More »Why You Need to Optimize Email Marketing for Mobile Users
Here’s the thing about social media… there are so many websites that you can be active on, and it can be incredibly overwhelming if you’re just getting started. Figuring out which sites - other than Facebook and Twitter - are best for your organization can be confusing, but if you’re finding out where your audience is coming from and what... More »4 Tools To Manage Your Social Media Strategy
Owning and running a family business, especially one that is multi-generational, has its rewards and challenges. A great deal of satisfaction can be derived from keeping the business in the family and providing a lasting legacy for the founders. However, family dynamics may present challenges and concerns not present in other business ownership structures. Unfortunately,... More »Should You Keep Your Family Business in the Family?
Capture readers’ attention and engage them into brand’s conversation are what marketers aim for in the first place. However, text alone sometimes fails to do its job. Today, with the fast growth of social networks like Pinterest, Facebook, Instagram and Youtube, visual content is what you need to go viral. B2B Infographics has recently created... More »Can Visual Content Boost Social Media Engagement? (Infographic)
The new, critically lauded, Facebook app has arrived. Here’s how to write for it. Facebook launched its newest mobile app: Facebook Paper last month. The app, which is currently only available for iOS, offers a very visual, newspaper-like option for viewing the Facebook newsfeed. It has a simple design, but allows users to choose their... More »Facebook’s Paper for Content Marketers, What You Need to Know