A/B Testing for Eyes and Email If you’re experimenting with email marketing for customer acquisition, you might ask your optometrist how to improve your success. You’ve probably stared at an eye chart with big letters at the top and microscopic ones at the bottom, and read down until the letters blurred. If you don’t have... More »What Your Optometrist Can Teach You About Email Marketing
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5 Branding Components Many Businesses Let Slide Too many companies believe creating a brand is equal to putting on a mask for the buying public to see. Yes, the brand is your image, your identity, but it must be so much more than the façade. If customers sense a slip in the standards, they’ll get... More »What’s Missing from Your Company’s Branding Standards?
We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. And every year that line separating the two grows thinner and thinner. So what values determine whether a marketing campaign succeeds or fails? It is not really any one thing, but a combination of smaller factors that makes the... More »What’s Missing In Your Marketing Strategy?
Me? None of my ideas are new. Neither are yours. Think about it. When was the last time you told anyone what you do, what you really do, and the response was a dropped pen, or a mouth truly, genuinely wide open in amazement? You’re not a prophet; you’re not the guy who invented the... More »Why Andy Kaufman Would Create Incredible Content Marketing
Today’s conventional wisdom is that business buyers are using online information to educate themselves and that they’re delaying conversations with sales reps until later in the buying process. Research from several sources has been used to support the conventional wisdom. For example, SiriusDecisions says that business buyers are now performing 67% of their buying process... More »Why Both Marketing and Sales Must Focus on Early Engagement
Too many businesses make the mistake of using a B2C approach when engaging in B2B transactions. Interacting and catering to the end consumer is not the same as establishing relations with another enterprise. There must to be a whole different set of marketing objectives and strategies devised in order to form the much needed rapport... More »Why Every B2B Business Needs a B2B Marketing Strategy
It can take months, if not years to achieve real change in a sales organization. It’s a process that builds on many stages, and it can’t be achieved by a one-off training event that’s part of your sales kick-off. Success depends on your active leadership and commitment, but also on leveraging four key motivators in... More »Successful Sales Transformation Demands the Right Type of Motivation
February had its fair share of major events that had marketing teams scrambling for top spots in the revenue world. Between the Sochi Olympics, Valentine’s Day, and the advertising event of the year, the Super Bowl, there was no shortage of marketing marvels to feast our collective eyes on. But what about the well-done ads... More »February 2014: The Best Ads You HAVEN’T Seen
Yes, campers, March 4 is National Grammar Day, established in 2008 by Martha Brockenbrough, founder of the Society for the Promotion of Good Grammar (SPOGG) and author of Things That Make Us [Sic] (extra geek points to everyone who gets the pun in that title). If you’ve hung around this blog or our podcast for... More »Happy Grammar Day! Top 10 Grammar Tips for Content Creators
Monitoring and Feedback In previous parts of this series I’ve touched on the importance of INTENT and how understanding and acting from intent will allow you to lead and inspire your team. And I’ve talked about the impact of empowering your team and ways to enable them and the importance of providing the kind of... More »Ensuring Your Customer Service Initiative Will Be Successful: The Fourth Key
As more and more content is created, and mobile devices give us more and more ways to enjoy that content, one of the keys for brands to differentiate themselves is to use a wider variety of types of content. Not only will different types of content appeal to different people, potentially increasing your overall level... More »4 Branded Content Types You Might Not Be Using (But Should)
“What Does the Fox Say” was stuck in everyone’s head by the end of 2013, reaching heights that most businesses can only hope to find. But what separates the costume clad geniuses behind this viral hit from the savvy brands finding footing on YouTube is sustainability. Going viral is a combination of luck and skill,... More »How To Create a Captivating Video Series
A brand personality is a powerful part of your brand and something that needs careful thought. Here we take a look at what brand personality is and why it matters so much. Imagine being in a pub. You’re with your best mate and he/she announces that Keith has been invited to join you. Keith has... More »What is Brand Personality and Why It Matters
Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). They are so powerful that leading surgeon Dr. Atul Gawande actually wrote a book called “The Checklist Manifesto: How to Get Things Right.” And guess what?... More »A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
Are you taking the right steps to convert your blog traffic into social media followers? As you might have seen in my latest infographic 80% of average blog visits are new visits. It shows that people are highly unlikely to visit your blog again. This makes it extremely important for you to work on repeat... More »5 Ways To Turn Blog Traffic Into Social Media Followers Instead Of Losing Them Forever