153. That’s the number of work emails I received yesterday. And that doesn’t even account for the 45 emails that I had to write and send (nor does it factor in my personal email accounts). Pair that with 5 hours of conference calls and an end-of-day deadline and you have a pretty packed day. Then... More »The One Thing That Can Make You Successful
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When you’re creating an email that’s going to be read on almost any kind of device, from PC to smartphone to iPad, keep in mind that great design is only half of the equation. You could have the most beautiful email on the planet, but if your content isn’t relevant or enjoyable to your readers,... More »Mobile Monday: Content is (Still) King
“I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion to the term back to a girl who drove the Wienermobile. She was a lovely girl. In fact, her perpetual smile and cheerleader personality made her well... More »A Case for Re-Branding the Term ‘Marketing’
There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and broad (and don’t forget modified broad)? What is the right way to do it? If there are so many ways to structure, how do you... More »Should You Include the Same Keyword with All Match Types in AdWords?
A product demo should not only showcase your new product in a unique way (Like foamCraft did in the Vine below), but also get right to the point. What does your product do? If you can answer that, then you can create a demo for your product. Using Vine is a creative way to get... More »How to Create a Six Second Product Demo Using Vine
974 videos, 2,159 subscribers, 272,211 video views – all in just 17 months. Those are the key stats around Avaya Mentor, our program to create how-to YouTube videos led by me and my team. Creating your company’s own Khan Academy is not as difficult and laborious as it might seem. And the potential benefits – to your... More »Your Company Can Create Its Own Khan Academy. We Did
Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of those Scouting values are still fresh in my mind – particularly the 12 values in the Scout Law (“A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.”) Check... More »12 Brands That Follow the 12 Tenets of the Scout Law
Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and needs in your value proposition, you are much more likely to get more leads, and in turn more customers. But how do you craft a... More »Value Proposition Testing: Optimize Through Email in 5 Easy Steps
“I go to trade shows and collect the leads from the punters. When I get back to the office I follow up the leads by email and phone. The marketing department doesn’t handle any of the lead generation.” Steve, senior salesman at a company within the rail industry. While I may have paraphrased the above... More »Aligning Sales and Marketing: Why Bother?
I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission statement is borrowed from George Bernard Shaw who in 1903 wrote in Man and Superman: “The reasonable man adapts himself... More »SuperBrands and the Unreasonable Screen: How to Lead in Mobile
Best practices for a BI and analytics strategy As a student, my biggest fear was that the teacher would call on me and I wouldn’t know the answer to her question. So, when I wasn’t 100% sure of an answer or didn’t have any facts to back up my opinion, I would sit as quietly... More »Are You a “Fumbler” or “Fact Finder”?
“It’s true I deceived you but I wasn’t lying.” The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research suggests there may be a difference. In ‘Why Leaders Lie: The Truth About Lying in International Politics’, the author claims there... More »Deceiving Without Lying
We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month. The overall impact of the campaign has produced an increase in sales revenues exceeding the combined digital marketing efforts from all of 2012. What was... More »Recipe for a Wildly Successful Multichannel Campaign
eHarmony has been matchmaking for more than a decade — but now it’s looking to expand that service into the office. The company has redesigned its entire site to be geared toward being a relationship company, not just for dating, but also for finding a job. More »eHarmony Looking to Matchmake in Jobs Market
Mistakes I hate to make mistakes. I know I am human. I tell myself we all make mistakes. But big or small, consequential or meaningless, they bum me out. The worst kinds involve watching a simple slip-up cascade into a growing series of headaches. The latest involved a Bermuda Triangle of my personal bank account,... More »Mistakes, Lies, and Training