The Twitter bio is one of the most important parts of the account. A lot of thought needs to be put in while writing it. It needs to be well written, with an aim and it needs to reflect your brand. But along with all this the bio should not contain certain details. I have... More »3 Things You Surely Should Not Include In Your Twitter Bio
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2013 is almost coming to an end and we’re soon going to be flooded with posts predicting the future of social media. Most such posts will highlight advancements and changes in the technology powering social media, such as how Facebook will improve its news feed and page analytics, Twitter streams will becoming more personalised or... More »Social Media Business Opportunities For 2014
Social media and customer service can be turned into a win/win situation for companies and customers alike, but only if businesses embrace the model and interact with customers effectively. When approached in the right way, customer service through social media can lead to increased loyalty, brand advocacy as well as publicly addressing customer dissatisfaction almost immediately. Some businesses... More »Using Social Media For Great Customer Service
The barcode has turned 61! This important and much-overlooked little aspect of business has now been around since 1952 – and has evolved and changed in a lot of different ways over the years. Let’s take a closer look. The Barcode’s History The world’s first barcode was created in 1952 by Joseph Woodland and Bernard... More »The Barcode Turns 61
Have you seen what’s on your sales people’s holiday wish list? What do they really want from marketing? I took a peek. In big bold letters it said: LEAD QUALIFICATION. You don’t want to be a marketing Grinch, but you can’t take a quick trip to the department store and buy your sales people what... More »Don’t Be a Marketing Grinch: 6 Steps to Lead Qualification
There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced... More »The Art of Swag (or “Schwag”)
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions is no longer good enough. It may even hurt... More »The 2014 Content Marketing Imperative
Sweet merciful crap, is it December already? Apparently it’s not just me who was caught off guard. Hop on over to Facebook or Twitter and you’ll find a smorgasbord of stressfests around gift budgets, house decorating, travel arrangements, family visits, and party planning. And for those who seek refuge at the office, there’s that ominous... More »10 B2B and B2C Content Ideas for the Holiday Season
Standing at the bus stop after class, I notice an older gentleman who looks eerily familiar. “Excuse me, sir. Do I know you?” I ask. “Why, yes, you do. I am you – 30 years from now,” he replies. “You’ve got to be kidding!” “No, I’m not,” he says. “I’m here to offer you some... More »You, Inc.: This is Your Future Talking
It costs money to go to school and making it difficult for students to afford a quality education without assistance. Many students take out loans to pay their way in the hopes that when they graduate they will find a job that will help to pay down the debt they incurred. Indeed, the press release... More »Infographic Outlines the Rise in Student Debt
You’ve decided once and for all that you’re finally going to accomplish one of your goals. It could be anything, start your business, finish your graduate degree, or get a promotion. You’re pumped up and ready to get started! You’re thinking of how great it will be once you finish. How happy you’ll be that... More »How to Stay Focused
According to a recent press release there are several good reasons why people are now choosing to invest in gold, especially in this current market economy. For one, it aids in diversifying your portfolio by providing both a currency and inflation hedge. It also has a history of maintaining its value, has limited risk management... More »Infographic Released Depicts the Value with Investing in Gold
A year ago, Hewlett-Packard Company (NYSE/HPQ) was an $11.00 stock that was struggling to turn around its fortunes and become relevant again. The company, under then-new CEO Meg Whitman, made a bold and strategic decision to focus less on its declining personal computer (PC) business and more on its areas showing growth opportunities, such as... More »Reinvention of Hewlett-Packard Bound to Be a Success Story?
Exactly 70 years ago this month the world’s first electronic programmable digital computer was created. It was called Colossus and was engineered in the UK by code breakers working during the Second World War. Colossus was first shown to be working on December 8th, 1943, exactly 70 years ago today. By the end of the war there... More »A Visual History of Computing [Infographic]
She twerked and it worked. Miley Cyrus is being floated as the Time Person of the Year, has the most watched video on Vevo and is now what some call the Elvis of a new generation for the combination of gyration and outrage, no doubt. And while surely, for better or worse, she represents the... More »Marketing to Generations: What Can Miley Teach us About Segmentation?