When you are selling a product online, it’s pretty clear what you want your visitors to do: hit the checkout button. But what if you’re selling a service that can’t be packed into a box and shipped to your customers? That’s a whole different ballgame, right? Wrong. You should approach selling a service on your... More »Why You Should Sell Services Online Just as You Would a Product
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Content Marketing Meets Sales The traditional sales funnel is dead – made irrelevant by instant access to analysis, opinions, and other data. Now, business teams can make smart buying decisions by researching via online channels and social media. In fact, analyst firm Sirius Decisions reports that the majority of the B2B buying process is executed... More »Content Marketing, Meet Content Selling
While people may lust over Apple’s iPhone, Android smartphones dominate the low end of the market. As hardware improves and component prices get cheaper, Android phones can be had for under $100. This explains how Android racked up 75% of smartphone sales in the third quarter of 2012. So if you have any connection to... More »Why Android Dominates the Low End
The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The well-known social GPS app, Waze, has been making its way through the media in the last week as the two companies have been sizing each other up from afar. Each largest search tools,... More »Facebook + Waze: Social Media Marketing Tool to Drool Over
“I miss the days when all you had to do was buy a $200 yellow page ad and the phone would ring off the hook.” We’ve heard this time and time again. Those were the days before these unbelievably useful and simple tools called search engines came along. Slowly but surely the yellow pages have... More »How to Increase Online Sales for Your e-Commerce Website
Zappos.com is more than an electronic shoe store. It is a supportive community that happens to put you in a pair of great-looking shoes. Somewhere in creating what is now one of the leading online retailers, founder Tony Hsieh established a state of mind – and ideal stemming from his own pursuit of happiness. Today,... More »Delivering Loyalty: 10 Lessons From Zappos.com
Food Security vs. Food Insecurity So often on the news we hear about terrible things happening abroad, however many of those same things happen here in the United States. Take for example food security. In 1995 at the World Food Summit food security was defined as “when all people at all times have access to... More »A Mobile Device Can Put An End To Food Insecurity [Video]
Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze... More »7 Best Newsletter Builders for Creating Great Newsletters
On May 6th, popular satirical news site the Onion became the latest victim in a series of Twitter account hacks by a group called the Syrian Electronic Army. Their regular tweets to farcical articles and funny videos were replaced with politically-tinged messages as well as “The Syrian Electronic Army Was Here.” In recent weeks, the... More »The Onion’s 4 Tips for Social Media Security
2013 the Year of Responsive Web Design. –Mashable There was a time not too long ago when we all looked at websites on the same type of screen – they 17”, 19” or even 21” – but they were all pretty much square. And website developers designed for squares. Today, square screens are rare, and websites... More »What is a Responsive Website? Do I Need One?
We are always a part of some group with a common purpose – a family, a community, or a team at work. As a flute player and as someone who appreciates beauty and excellence, I like to think of a team as a music band. It can be as small as a duo, or as... More »Being in a Team is Like Being in a Band
Headlines are critical to all small business websites online They grab your visitors’ attention. Did I get you with mine? Headlines are also extremely important for search engine optimization. Headlines are the first thing that visitors read when they visit a page on your website. Therefore, headlines have a profound ability to draw visitors in... More »Write, Format, Test and Measure Headlines To Get More Customers
Advanced Analytics Is Crucial For Finance Big data is transforming industries. From education to tech, retail, and healthcare, sophisticated analytics are helping organizations make intelligent decisions to maximize key goals. “From Facebook to Netflix, companies are tracking and analyzing our searches, our purchases, and just about every other online activity that will give them more... More »Opportunity Watch: Advanced Analytics In Finance
Spring has finally sprung, and with that, a flurry of flowers (and weeds) adorns my yard, and a pile of graduation announcements arrive in my mailbox (of both the virtual and actual variety). When someone says, “My son just graduated college,” does your core grammatical nerve start to twitch? Dust off your cap and gown... More »Grammar Hammer: Stop! Graduation Time!
A lot of different terms get thrown around in business. The tech world loves acronyms and lingo, and as a group we tend to use them to gauge the validity of messages in the marketplace. If the big guys are talking about project management, The Cloud, collaboration, or S-curves, you can bet that the rest... More »Collaboration by Any Other Name: When Trends Trump Meaning