Twitter has been my number one social media platform for quite a long time. That was actually the first social network I embraced after I started my blog. Over the course of more than two years I dedicated a lot of my free time to not only expanding my Twitter network but to also to... More »6 Tips to Grow Your Twitter Followers
Google Hangouts for the Google+ service has quickly grown to become one of Google’s most popular products. This application allows users to video conference with up to nine other friends and live stream to even larger audiences. Utilizing Google+ as a social backbone, participants can run these video chats from mobile devices, increasing its usefulness... More »Google Hangouts Merge Mobile, Social Media Marketing
Of the things I despise doing such as mowing the lawn and doing my taxes, returning broken items to the store ranks near the top. I once tried to return a new laptop because the screen didn’t work. My high expectations as I pulled it out of the box turned to immediate frustration as I... More »Is Your Content Marketing Broken?
A car without gas is a useless hunk of metal. Likewise, a marketing platform – whether it’s a blog, marketing automation software, or a Facebook page – won’t drive your brand anywhere without killer content. With that in mind, we caught up with Joe Chernov of Kinvey, Mike Volpe of HubSpot, and David Balter of... More »7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter
If you’re in software, an industry that creates more buzzwords per annum than every other tech sector combined, you’ve likely heard the phrase “user-centered design.” But unlike an email that uses the word “leverage” eight times, there are a lot of good ideas behind this bland corporate phrase. The basics How many interfaces do you... More »User-Centered Design: The Biggest “Duh” Moment in Tech
Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone. When we published our first ebook in 2011 on Content Supply... More »Another Blog Post About Content Marketing
We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just... More »How To Use Pinterest For Business – Three Tips From A Pinterest Super User
Within the online ad universe, there’s been a battle brewing. Which works best, native ads or banner/display ads? According to results from this native ad effectiveness study conducted by Sharethrough and IPG Media Lab, native advertising engages audiences in deeper, lengthier ways. The study’s goal was to measure “visual attention and brand lift” via native... More »Native Ads Vs. Display Ads (And How Mobile Fits In) [Infographic]
Edison Research just released another great study — Moms and Media 2013. There is a ton of good information in the report including key statistics showing that moms are increasingly digital, social and mobile. And as they adopt smartphones, all three of those variables increase in importance. The Social Mom According to Edison, 93% of... More »Mobile Mommy: Mobile Social Media & Internet Usage Stats For Moms
In social media marketing, art supply stores, like any retail business, face the particular challenge of framing their products within the wider scope of their customers needs and interests. Social media provides incredibly creative and engaging new ways to reach your market. Social Media Marketing campaigns, such as those provided by Wishpond, can be used... More »3 Social Marketing Tips: Art Supplies Store
A colleague of mine from Miller Heiman surveyed a number of sales managers by asking how much true coaching they have done in the last 60 days. The shocking truth? Three-quarters of these managers admit they only coach sporadically and say that coaching time just isn’t a priority. Companies that rely on sales and customer... More »Is Your Sales Team Getting the Most out of Your Sales Coaching?
Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in awhile a case study pops up out of no where that we can’t help but share. We can all learn from these situations. I am not going to do some big ol’ synopsis of the... More »Amy’s Baking Company – A Facebook Case Study On How Not To Manage Your Social Media
Spending around the country rose this month! Retail sales are up .1%, and analysts had actually expected them to fall a bit. Prices for food and gas are falling, so Americans spent less on necessities, leaving more money for discretionary spending. CNN reports “a 1% gain in car sales in April was an important driver... More »U.S. Retail Sales Rise Unexpectedly
With the sixth annual Google I/O conference beginning Wednesday, developers and coders from all over the country will make the pilgrimage to San Francisco to hear the company’s latest announcements. These 5,500 fanatics are part of a select few, as tickets to the three-day event at the Moscone Convention quickly sold out. But there’s hope... More »Google I/O: What to Expect
Nokia has announced a slimmer, re-imagined Lumia device, called the Lumia 925. The redesign has lead to a loss of features. The company wanted to create “a product that is a little more compact and a little more comfortable in the hand.” This is in response to complaints that the Lumia 920 was too hefty. More »Lumia Slims Down With 925, Shrinks Storage
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