Facebook and Twitter, according to most PR gurus are not the only social media networks that reap big results. You’ll find yourself lost if you were ever to watch a social media expert navigate their way around all the different social networks and blogs. With the growing use of social networking by professionals, there is... More »Is Your Business Being Sociable Enough?
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“I am giving my notice. I am going to be a nurse instead.” This was a real quote from a recent BDR at our company a week into the job. No joke! This isn’t the first time something like this has happened either. It is actually quite common when it comes to this line of... More »The Top 10 Signs that Inside Sales Is Right For You
Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius — truly. But the bad ones (who far outnumber the great ones) are like sour apples spoiling the bunch.... More »3 Ways to Make PR Painless
Smart devices such as tablets and iPhone have changed the way consumers and businesses interact with each other. Increasingly, consumers are turning to mobile devices for functions such as search and shopping. The ability to access information quickly and easily on the move has become a luxury that most want to enjoy in both their... More »Mobility In The Workplace
On a recent flight I shared with my seat mate what I do – conduct workshops on customer communications and management skills. She then asked “How come trainers always say ‘good question’?” (Later I will share my reply to her.) In the training world, all questions may be “good”. Yet, in the world of inside... More »There are No Dumb Questions
There may be magic in the air, but for job hunters the holidays can feel like an extended chill. Over Thanksgiving several people asked me if they should put their job search on hold until the new year. It’s an understandable question given the hectic pace of December with shopping, school performances, holiday parties and... More »Holiday Job Hunting – Unwrap Your Next Job
2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish... More »Proving Value vs ROI in PR
If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other mega companies like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that reap the rewards of a well-designed logo. “Small businesses shouldn’t underestimate the value of a company logo,”... More »Tips to Creating a Timeless Business Logo
Recently we came across an article about an innovation in our public schools that is getting a lot of buzz – Flipping. The idea is simple: by using technology students spend time at home getting up-to-speed on a given area of knowledge, then in the classroom the teacher, instead of lecturing from the front of... More »Improve Sales Training – Flip It
According to a recent study by Business Insider in which the future of digital is examined, mobile is the only medium that is growing. Here is their chart. It’s true, then. That little purple bar says a lot, and when it comes to mobile, it’s loud and clear. Mobile is gobbling up other platforms, but... More »The Mobile Monster Is Gobbling Up All Other Platforms
I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on the power of perception as it pertains to real value and perceived value. We’re all probably aware of the fact that Advertising is an influential force behind consumerism, but what I want to explore in... More »POP: Power of Perception
These simple and easy tips for employee appreciation will help make someone’s day without spending more than $1. Call center work is underpaid and under appreciated. It’s not easy dealing with people’s problems all day, every day. Yet we rely on these dedicated specialists to make things right when we can’t do it ourselves. They... More »10 Free and Easy Creative Ways to Show Employee Appreciation
I was talking to a small business owner recently and she had just opened a new hair salon. As with any new venture, she was working crazy hours and wearing many hats. She would work all day in her business, and then go home at night to wash towels and smocks. While she was super... More »Do What You’re Great At, Outsource the Rest
I spent the weeks before Thanksgiving talking to a prospect from a small hospital in a rural area who needed to redesign her healthcare system’s website. Before moving forward, my prospect had to justify her budget request to her board. During one of our initial conversations, we talked about how she planned to do it.... More »Want to Redesign Your Hospital’s Website? Read This First!
Brands are always seek new and unique ways to reach and provide value to moms. One surefire win with moms: help her entertain. To host a party and entertain guests is a very traditional concept that is coming back to life, much thanks to the rise of Pinterest. The social media site has turned into... More »How Brands Can Win Big With Moms: Help Her Entertain