Nobody wants a clichéd logo. It means you’ve used an idea that is too obvious, and too overused….And it’s something which probably lots of your competitors have done. You’re better than them – you deserve a company logo that stands out. It can be hard to protect against clichéd ideas, especially if you need a... More »11 Ways to Get Rid of Cliché From Your Company Logo
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To Hollywood, summertime means blockbuster movies … and with block-buster movies come explosions, crashing cars, daredevil stunts and of course, superheroes. Summer 2013 is no exception, and with titles like Man of Steel and The Lone Ranger, movie audiences are in for plenty of action-packed adventures over the next few months. Of course, not everyone... More »How To Super Power Your Data Efforts: Learn From The Heroes Of Analytics
Overheard in the editorial department (2012): “Hey Jody, can you edit this real quick?” “Real quick?” “Yeah, I gotta get it to the client in like 30 minutes.” “How long is it?” “Like 20 pages.” I don’t know how we got into the mindset of thinking of quality like it was some sweet topping that... More »How The Company Adopted A Stutter: Qquality
The biggest thing to remember when giving and receiving constructive criticism is that we are all on the same team. Everyone is trying to achieve the same goal. If I succeed, you succeed, we all succeed. Tips for giving constructive criticism: Don’t react immediately When you are looking at the work for the first time,... More »A Guide for Giving & Receiving Constructive Criticism
“Please place me on your no-call list.” This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Some anonymous person is always trying to solicit my money for products I definitely don’t need. A Shake Weight? No thank you! A subscription to Martha Stewart Living? Certainly not! A common... More »What’s the Difference Between Teleprospecting and Telemarketing?
While you’re on the road to success, you may often want to benchmark yourself against your competitors. It’s only natural–and it’s really smart. The fact is that even if your business is doing well, there is always room to improve efficiency. And a great way to assess where you fare in your industry is to... More »How Can I Tell What My Competitors Are Doing?
Beady eyes? Check. Quickness of breath? Check. Pained expression? Check. Am I describing a health crisis? Nope. I’m describing a recent client meeting. My professional services client wasn’t having a cardiac incident… he was having a typical industry reaction to our suggested improvements for the firm’s digital marketing strategy. The main problem? Whether you are... More »Why Are Professional Service Firms Still Afraid of Online Marketing?
Here I are again, considering extrinsic rewards and their effect on motivation. Recently I was told that it is obvious that if a person is given more money to do their job, that they will do it better and probably enjoy it more. I stopped myself quoting Deci or Pink, I smiled, politely disagreed and... More »Money, Motivation and Common Sense
I recently worked on a client’s blog post that discussed how an IT project can easily stray far from its original problem statement as it moves through an RFP process and the creation of a statement of work to the point where it finally reaches the implementation stage. What seemed obvious at the outset sometimes... More »With Clients, You Must Sometimes Be Cruel to Be Kind
Each year, EA sports releases the lastest version of their “NCAA Football” game franchise. And each year, the team down at EA Sports must rank all the Division 1 players in terms of over overall talent and ability. This year’s rankings for the 2014 season started making their way around the Internet this week after... More »Top 11 “Greatest” NCAA Football Players of 2014, On Twitter
In the midst of possible 1984-like omnipresent government surveillance, life goes on and sports, celebrity gossip, celebrations and politics are discussed by millions around the globe. Lets see what Twitterers from America, Brazil, Argentina, Spain, the UK and worldwide were tweeting about. Is 1984 Happening? In George Orwell’s 1984, the citizens of Airstrip One are... More »Top 10 Global Twitter Trends of the Week (6/13/2013)
Here at SyneCore, we often like to discuss the value of creating video content for your customers. However, sometimes it can be a problem to get people to actually watch this content you create. In a world full of short attention spans and endless entertainment options, how do you produce video that people will actually... More »Nobody Is Watching Your Video Because Your Title Sucks
Response attribution, while challenging, provides tremendous benefits. Not only does it provide full visibility into channel performance, it may be used as an input to optimize long term media spend as well. The key benefit for cross channel attribution is to provide visibility into which marketing channels are driving sales well and which are performing... More »Why Intelligent Cross Channel Response Attribution is the Way to Go
The folks over at the University of Florida’s Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers, and how businesses are able to turn a profit using social media, and therefore pay their new social media marketer! For instance, the infograph points out that, according to their... More »How Your Social Media Obsession Can Become A Career [Infographic]
If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can do to either help or hurt your deliverability. It’s important to... More »How to Improve Email Deliverability [Infographic]