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Getting with the Program: The Necessity of Having a Great Search Engine Marketing Program on Hand
Business 2 Community - 3 hours ago
What You Need There’s what you need in life, and what you want. Stoics often protest that we need very little in life to get by, but modern business pros understand otherwise. While there’s the temptation to get every new-fangled doohickey that the tech companies put forth, most of it is not necessary to online... More »Getting with the Program: The Necessity of Having a Great Search Engine Marketing Program on Hand
“That’s The Way (I Like It)”: When Customers Sing the Wrong Song
Business 2 Community - 3 hours ago
Perhaps we’ve trained customers to believe that they’re always right or “king” so thoroughly that some of them feel “special” enough to violate institutional norms with impunity. Some of the behavior I witnessed during a business trip last month made me wonder whether we’ve taken our “customer focus” too far. Example 1: “U Can’t Touch... More »“That’s The Way (I Like It)”: When Customers Sing the Wrong Song
Work on Your Business, Not In Your Business
Business 2 Community - 3 hours ago
Entrepreneurs are entrepreneurs because they’re go-getters who aren’t afraid of working long, hard hours, learning whatever new skills they need to succeed, and keeping a tight control over every facet of their business to make sure that everything goes according to plan. They’re like Burt in Mary Poppins with his one-man band, or a vaudeville... More »Work on Your Business, Not In Your Business
Manage Your Projects and Documents Efficiently — Review Of Projectplace
Business 2 Community - 3 hours ago
Projectplace is an online cloud-based project management software that lets you manage single or multiple projects with a quick method and easy-to-use interface. Projectplace allows you to choose from a variety of membership plans, depending on the number of projects you will need and how many members you need to add. If you have been... More »Manage Your Projects and Documents Efficiently — Review Of Projectplace
Where to Find Kickin’ Online Images for Your Content
Business 2 Community - 4 hours ago
We’ve been writing a lot lately about including video in your marketing content and it got us thinking about how important it is to have compelling images in your blog posts, on your website and in your social media posts to Facebook, Instagram and of course, Pinterest. Sure, most of us are armed with smartphone... More »Where to Find Kickin’ Online Images for Your Content
How to Revive a Failing Family Business with Internet Marketing
Business 2 Community - 4 hours ago
If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele.... More »How to Revive a Failing Family Business with Internet Marketing
Business Success: A How-To Pictorial
Business 2 Community - 4 hours ago
We’ve all read it and heard it… over 50% of business start ups fail in the first 5 years. There’s a number of reasons why that happens. Rather dwelling on the negative, I rather look at the inverse and say 50% of business that do start up, are in fact, still around after 5 years.... More »Business Success: A How-To Pictorial
Making the Most of Word of Mouth Marketing
Business 2 Community - 5 hours ago
I’ll bet Word of Mouth (WOM) is the number one way your company gets business. If so, you’re not alone. WOM is the leading way customers find out about start-ups and small businesses, study after study has shown. Even search is now driven by Word of Mouth. (Google and other search engines optimize for user... More »Making the Most of Word of Mouth Marketing
Building Your Brand With Google+
Business 2 Community - 5 hours ago
Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of engagement opportunities it offers. With tools like Communities, Hangouts, and Circles, small... More »Building Your Brand With Google+
Why Salespeople Fail: Failure to Listen & Premature Articulation
Business 2 Community - 5 hours ago
Earlier this month, I immersed myself in two and a half days with Mike Bosworth in his Story Seekers workshop and was once again reminded of what makes great salespeople great – their ability to connect emotionally with buyers and to truly listen. I cannot easily summarize the 2.5 days in 600 words, but I... More »Why Salespeople Fail: Failure to Listen & Premature Articulation
How’re You Doing? The DMA’s Q1 2013 Business Review
Business 2 Community - 5 hours ago
Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The news is good. The last months of 2012 were overcast with economic uncertainty (fiscal cliffs, et alia) but first-quarter performance indicators point to strong growth prospects ahead. The report, available on the DMA’s website, spotlights these issues:... More »How’re You Doing? The DMA’s Q1 2013 Business Review
The Problem with Inside-Out Thinking
Business 2 Community - 5 hours ago
TSA recently announced that it was changing some of its carry-on restrictions; in addition to certain types of knives, they will allow passengers to bring golf clubs, hockey sticks, and plastic bats onto planes, all of which had been restricted post-9/11. Other than the obvious question about whether the world is a safer place now... More »The Problem with Inside-Out Thinking
4 Simple Ways to Optimize Your Website for People and Search Engines
Business 2 Community - 5 hours ago
Have you ever come across a website that was so hard to navigate that you left as soon as you arrived? Chances are, the owners of that website may have focused too much energy on optimizing it for search engines and not enough for regular Joes like you and me. The last time we checked,... More »4 Simple Ways to Optimize Your Website for People and Search Engines
Three Things That I Look For in a Person Before Hiring
Business 2 Community - 5 hours ago
I read a wonderful post by Shane Parrish titled “Warren Buffet: The three things I look for in a person“. Here he shares three qualities that Buffet looks in a person: Integrity Intelligence Energy He also thinks that without the first, the other two don’t matter much. This reminded me of my mentor and his... More »Three Things That I Look For in a Person Before Hiring
Use Local Internet Marketing to Find Customers
Business 2 Community - 5 hours ago
A whopping 83 percent of people in the U.S. are now using the internet to search for local businesses, according to The Kelsey Group. That’s an amazing statistic, and one that every business – big or small, web-based or brick and mortar – needs to take note of. In today’s world, lots of people won’t... More »Use Local Internet Marketing to Find Customers

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Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.

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