Early one morning, in the not too distant future, one of your customers – let’s call her Sarah – will wake up and do what she has been doing for some time, reach for her smart device (phone, tablet or whatever). Sarah will have connected all of the data gathered about her from social networks,... More »A Big Leap in Data Usage is On Its Way
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With social networking platforms, every customer has a voice and the “customer-centric” marketing model needs a remix. Among American consumers, 2.4 million brand-related conversations are occurring every day and whether your customers will be brand advocates or brand detractors is up to you. SAP discusses the new rules of customer engagement for marketing, sales, and... More »Engage Your Customers And They Will Do Your Marketing For You
You have a profitable base of customers. Now you have the feeling it is time to step it up a notch. But how? The first thing is to look for the most obvious solution. Get current customers buying more from your business. After all, it is more cost effective in terms of time and money than trying... More »Keep It Simple To Expand Sales Now
Do you ever wonder why some organizations have their calendars booked and service appointments scheduled months in advance, while others are surviving on day-to-day appointments, dependent on break-fix calls to keep them afloat? Obviously, it’s better to work for an organization with stable, regularly scheduled work orders. But how do you set up and manage... More »Focus on Preventive Maintenance: Schedule Your Way to Field Service Excellence
Costa Rica is known as the Switzerland of Central America owing to its fantastic lifestyle, peaceful culture, and of, course its pristine natural beauty. The country is filled with creatures such as howler monkeys and toucans. The destination is populous but yet very easy to spot. Needless to state, the beauty of Costa Rica is... More »Costa Rica – The Haven For Tourists[Infographic]
Here we are already. It’s December and the holiday season’s in full swing. We’re all busy rushing around, getting food, decorations, and gifts ready for parties, preparing to enjoy some much anticipated time with family and friends. I love this time of year for many reasons, but one of my favorites is reflecting on the... More »5 Field Service Resolutions to Jumpstart 2014
The cloud has had a significant impact on the IT market over the past few years. From its beginnings as a niche term that few people had even heard of—much less understood—the rapid rise of the technology from initial hype to mainstream acceptance has been extraordinary. The interest in these tools means growth in this... More »Are You Choosing the Right Enterprise Cloud Model?
Keeping a small organization compliant with labor regulations is challenging. But when you multiply that challenge by 10,000 employees in dispersed global operating units, the challenge becomes overwhelming. If such a company were 99 percent successful in its compliance efforts, that’s 100 instances of non-compliance every day. How can large enterprises keep their timesheet ducks in... More »5 Tips on How Enterprises Can Remain Labor Compliant
Streamline is defined by Merrian-Webster Dictionary as “to make (something) simpler, more effective, or more productive”. When customers reach out to a contact center for support, they want their issues resolved both quickly and accurately. Streamlining the customer experience should be a goal in contact centers in order to help ensure that customers are consistently... More »Streamlining the Customer Experience
My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently to travel Europe as a guest of the company BrandLoyalty, a Netherlands-based firm in which my company, LoyaltyOne, is acquiring a major stake. BrandLoyalty operates some of the largest grocery... More »Four Big Differences Between U.S. and European Loyalty Programs
Now is a perfect time to digest the takeaways with Cyber Monday 2013 in the books and discover what the busiest online shopping day of the year says about the future. Overall sentiment was positive with a reported 21% rise in online sales for the day. However, sales tapered throughout the day because many shoppers took... More »Cyber Monday 2013: Taking Stock and Looking Ahead
In the world of social media marketing, Facebook has been a staple in many business’ strategies for several years. And while many page managers can navigate and use their Page’s features with ease, every now and then some hidden gems fly under the radar. You know, the kind you see later and say, “I didn’t... More »7 Features Your Brand’s Facebook Page Isn’t Utilizing, But Should Be
I believe this concept will be bigger and bigger as companies become more and more transparent. You could make a case that some personal brands are already stronger. Think of Professional Football. If I talk about the Patriots or Broncos what is the first thing that pops into your head? Tom Braday and Peyton Manning.... More »Personal Brands Driving Company Brands
Having been involved in websites and web technologies for the bulk of my career, I get a lot of questions about website redirects. The reasons for the questions vary widely. Some folks are unsure what the proper purpose of a redirect is. Others simply can’t understand the technical jargon used in most blog posts and... More »Website Redirects: When and Why to Use Them
There are so many great infographics out there, I’m going to start posting an Infographic of the Week. My first choice has to do with two of my favorite topics – marketing and the fantastic AMC show, The Walking Dead! What can the Zombie (or “Walker”) Apocalypse teach us about great nonprofit marketing strategy? Nonprofit marketers can... More »Is Nonprofit Marketing like Dodging Zombies?