With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. Where should you start? There are plenty of tools out there to help you understand what your customers are asking and how you can provide the... More »9 Brainstorming Tools To Help With Your Content Generation Strategy
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At SpinWeb, we love working with non-profits. If there was some way for all our team members to feed their families doing nothing but pro bono work for our favorite non-profits we would do it. Unfortunately, good karma doesn’t keep the lights on so we do need to get paid. However, we do look for... More »How to Win Some Pro Bono Marketing Help For Your Nonprofit
Since my last post, 19 Reasons Why You Should be Looking For a New Accountant, I’ve received numerous follow-up questions on how to choose the right accountant. Therefore, I decided to compile my answers and address them in this blog. Choosing the right accountant is important because once you’ve made your choice, you’re most likely... More »How Do I Choose the Right Accountant?
During the growth of a small business, a company will go through the stages of the business life cycle and encounter different challenges that require different financing sources. For example, the business will require a different strategy when it comes to market penetration, business development, and retaining market share. As the business matures, operations and... More »What Are The Stages of a Business Lifecycle and Its Challenges?
With some 198 million Facebook users primarily using their smartphones to access their Facebook account, it’s not especially surprising that Facebook is venturing into the wifi internet hotspot and wearable technology businesses. Facebook’s now at 1.19 billion active users worldwide. And, as more and more people use mobile devices to navigate the web and and post... More »Facebook Moves Toward Wifi Internet And Wearable Technology
How do you get your people to perform? By being the best manager that ever happened to them. The very top leaders drive bottom-line results for a company because they work hard to improve the lives of their employees. Being a boss is hard. Being an extraordinary boss is even harder. But, it’s work with... More »7 Tips to Becoming an Extraordinary Manager
Mr. Andy Kessler wrote an article in Wall Street Journal earlier this week which caught my attention. The article was named “Don’t Tread on Me—or Make Me Stand in Line”. In the article Mr. Kessler point out some pretty important facts as to how technology the last 20 years has increased productivity and that the... More »Which Country is Winning the War on Eliminating Time-Wasting Waits?
Creating the perfect, professional email signature is not easy. There are a number of different factors to consider, depending on your industry and target market. I have come up with 5 easy tips to help improve yours. If you have any other suggestions or questions regarding email signatures, please comment below. 1. Be Mobile Friendly... More »5 Tips to Create a Professional Email Signature
Clever Ways Businesses Are Using Pinterest…Or Maybe Not This is PART 2 of a 3 part series on “How Businesses Are Riding High on Pinterest”. Let’s dive in and see how businesses big and small are leveraging Pinterest to increase traffic and sales. (And I might add, more powerfully than any other social platform) Let’s... More »Clever Ways Businesses Are Using Pinterest…Or Maybe Not
In my time of filing both personal and business tax returns, I’ve had the misfortune of meeting and witnessing first-hand how incredibly terrible some accountants can be. Speaking from personal experiences, if your accountant exhibits more than a few of these behaviors, it’s a good indicator that you should immediately fire your accountant and start... More »19 Reasons Why You Should be Looking for a New Accountant
Everyone is telling recruiters to get more Mad Men about their recruiting process, but other than a martini at lunch, it’s tough to know where to start. When recruiters hear that marketing tactics in recruiting are vital, it sound like a pretty daunting undertaking. Many are under the impression that their entire process needs to... More »5 Marketing Hacks to Start Using in Your Recruiting Process Today
Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way. Content marketing is becoming increasingly competitive, and brands are using everything in their arsenals to outdo their competitors. Although content must have a strong emotional impact in... More »Does Your Marketing Have a High Emotional IQ?
If recruiters truly didn’t believe that there was a power struggle between talent, employers and competition, terms like “the war for talent” wouldn’t exist. Recruiters and hiring managers have been struggling to attract and retain top talent, especially in the STEM (Science, Technology, Engineering and Math) areas for years. For those employers who are non-believers in the... More »The Recruiting Power Struggle
Mobile revenue from Pinterest is exploding. According to research on Pinterest analytics carried out by the in-house data scientists here at Piqora, retailers & brands saw an increase of 224% in January 2014, compared to a year earlier. What The Data Shows Traffic to mobile websites from Pinterest’s mobile site has gone up by 73%... More »Pinterest Analytics: Mobile Revenue from Pinterest is Up 224%
It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. HTML5 has indeed moved to the forefront of mobile development alongside iOS and Android in terms of market share and developer adoption. However, it still has... More »iOS vs. Android vs. HTML5 – Making the Decision