Chat has always been right on the bubble in terms of becoming a major customer service channel. But since social media and texting have made short, personalized messaging the mainstream method of communication, chat is now being deployed by more companies across more channels than ever before to improve the customer experience. Chat allows today’s... More »5 Reasons Why It’s Time to Chat with Your Customers
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If you are running pay per click campaigns via Google AdWords, it is time to start thinking about the new enhanced campaigns that are coming in the next few weeks. Google has already announced that they will be moving all campaigns over to enhanced at some point this summer. Google has since advised that July... More »Google AdWords Enhanced Campaigns: What You Need To Know
Everyone from your grandma to your childhood pen pal has Facebook, and you know it’s an important site that gets plenty of eyeballs each day. But is Facebook really worth your efforts as a business owner? The answer is yes, when used correctly. Some entrepreneurs slap a generic question or comment on their Facebook status,... More »5 Ways to Use Your Business’s Facebook Page More Effectively
Everything is going social! Social engagement has become the pinnacle of online marketing. You have heard it all! But, are you prepared for the onslaught of viral messaging? Many websites have the concepts, have the notion but the wagons aren’t circled. In this article I am going to tell you how to optimize your online... More »Circling The Wagons: Tie In Social Media With Online Marketing!
“A year from now, what’s different?” When I used to sell custom publishing services for large B2B brands, I always asked the above question before signing a contract, because the answer was the most critical element of the final agreement. The client’s response revealed everything about how they intended to measure the content project we... More »Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach
What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question. If you said a Toronto Maple Leafs fan, you would be right — most of the time. But this is the post-season, and that is a Maple Leafs-free... More »Brand Longevity Tips from Mick and Keith
Okay marketers, let’s see a show of hands. How many of you know about Twitter’s hugely popular Vine app that allows users to create and tweet six-second videos? Lots of hands, right? Since Vine’s official launch in January, it’s had an avalanche of media attention and quickly catapulted to number one on the Apple App... More »Marketing Executives Turn to Vine More than Pinterest and Tumblr
“Over the coming decades and across the world, Internet TV will replace linear TV.” That’s the opening statement in an 11-page document Netflix released regarding the long term vision for the company. The document also included other statements like “the linear TV channel model is ripe for replacement”, “Internet will get faster, more reliable and... More »Online Video and Content Creation
Like any snazzy, cutting-edge tool that promises marketers better insight into the minds of their customers, Big Data has exploded onto our radar, claiming superiority because, hey, it’s hard to argue with cold, hard science. But, like any group wielding a shiny new weapon, marketers have hit the ground running without bothering to fully delve... More »Big Data Dilemma: Marketers Don’t Quite Get It
Service organizations are switching from being reactive to proactive and utilizing mobile solutions to support both the organization and the field technician to do so. For the field service technician, mobile solutions are not only providing important customer information, but also service and equipment history, contracts, parts on order, picture taking capabilities, and GPS functionality... More »Field Service Awaits the Wearable Future of Mobility
Nobody wants a clichéd logo. It means you’ve used an idea that is too obvious, and too overused….And it’s something which probably lots of your competitors have done. You’re better than them – you deserve a company logo that stands out. It can be hard to protect against clichéd ideas, especially if you need a... More »11 Ways to Get Rid of Cliché From Your Company Logo
To Hollywood, summertime means blockbuster movies … and with block-buster movies come explosions, crashing cars, daredevil stunts and of course, superheroes. Summer 2013 is no exception, and with titles like Man of Steel and The Lone Ranger, movie audiences are in for plenty of action-packed adventures over the next few months. Of course, not everyone... More »How To Super Power Your Data Efforts: Learn From The Heroes Of Analytics
Overheard in the editorial department (2012): “Hey Jody, can you edit this real quick?” “Real quick?” “Yeah, I gotta get it to the client in like 30 minutes.” “How long is it?” “Like 20 pages.” I don’t know how we got into the mindset of thinking of quality like it was some sweet topping that... More »How The Company Adopted A Stutter: Qquality
The biggest thing to remember when giving and receiving constructive criticism is that we are all on the same team. Everyone is trying to achieve the same goal. If I succeed, you succeed, we all succeed. Tips for giving constructive criticism: Don’t react immediately When you are looking at the work for the first time,... More »A Guide for Giving & Receiving Constructive Criticism
“Please place me on your no-call list.” This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Some anonymous person is always trying to solicit my money for products I definitely don’t need. A Shake Weight? No thank you! A subscription to Martha Stewart Living? Certainly not! A common... More »What’s the Difference Between Teleprospecting and Telemarketing?