“Men’s courses will foreshadow certain ends, to which, if persevered in, they must lead,’ said Scrooge. ’But if the courses be departed from, the ends will change. Say it is thus with what you show me.” Charles Dickens, A Christmas Carol (1843) I’ve just seen ‘The Future’, and I’m a little uncertain how to feel... More »Through a Glass… Clearly?
All Articles From Business 2 Community
Firstly, what is big data? Put simply, it is the search for commercially valuable insight hidden in repositories of data. These repositories can be vast. The data is usually so voluminous that it needs to be split into manageable chunks. So how can businesses use big data effectively? Finding links amongst the myriad segments of... More »How Can Businesses Use Big Data Effectively?
What Are the Biggest Lies About SEO? Who doesn’t love mythology? Dragons, princesses, demi-gods, and epic battles are all fine and good if you’ve willingly tuned into HBO’s Game of Thrones for an hour of entertainment. They’re not so amazing if you’re a professional who’s continually trying to defend your craft to dubious onlookers. You... More »The 10 Most Cringe-Worthy SEO Myths Ever Told
Known as the home of all things web, San Francisco is one of the ultimate cities of the future every technology lover must get to know one day. The city is the fourth most populous in the state of California and the thirteenth most populous in the United States, but is also particularly crowded when... More »Cities of the Future [Infographic]
Facebook has over one billion users, that’s one out of every seven people on the planet. Forty-eight percent of small businesses, some which don’t even have a Website, have created a Facebook page in an attempt to reach them. Joel McKinnon, president of McKinnon Insurance of New Philadelphia, Ohio, has over 2,000 “likes” for his... More »Real-World Lessons Learned from Creating a Facebook Page
Other than a website’s homepage, landing pages rank as the number one most important asset on your site. Landing pages are the crux to online marketing; they are what sell customers a product, what makes them decide to sign up for a newsletter or free brochure, or the reason they follow a business on Facebook.... More »How to Create Landing Pages: Simple Tips, No Tricks
Online and Offline One and the Same I think somewhere over the rainbow there are folks that believe that their digital life is separate from their “analog” life. Sort of like a misconstrued view that we can be “different” people on different platforms. Online I am an outspoken, courageous communicator. Offline I am shy, introverted... More »Why Your Online Brand Should Match Your Offline Brand
Imagine being at the grocery store and having a cart full of groceries that you are ready to buy, but, at the last minute you decide to abandon the shopping trip and leave your cart in the middle of the checkout lane. Other than a confused grocer and some potentially wasted perishable goods, is there... More »Online Shopping Cart Abandonment: What it is and How to Prevent it From Happening
Happiness in the call center is often considered an oxymoron. But the quality of your customer service depends on these people in a position that deals so much with anger, frustration, and stress. Happiness is so interesting, because we all have different ideas about what it is and how to get it. It’s also no... More »10 Things You Can Do Today for Happier Call Center Agents
Service Contracts: A Great Idea for the Provider… Somewhere in history a very wise businessperson came up with the concept of sign this service contract and for the next year we will deliver you the services entailed. Caveat: Even if we don’t deliver to the expectation we set, for the next year we will continue... More »Rethinking Service Contracts and Delivery
Coined in 1748, the old proverb is still a firmly anchored principle in today’s service industry where existence depends on the ability to be able to leverage your collective skills and expertise to efficiently generate business and deliver services of the highest quality. With thousands of tasks, both large and small, to complete every day... More »Time is Money: Cash Slow to Cash Flow!
Budget—It’s the thing that always comes up. While I wish I could solve everyone’s financial obstacles with a winning lottery ticket, I can provide examples of best practices that should save you money. Plan Ahead With some advance planning and attention to logistics, you can cut your costs considerably. One way to accomplish this is... More »Let’s Talk Budget
Amongst all the talk about why innovation is important, or how every CEO worth the title is “placing a premium” on innovating, it’s increasingly difficult to unearth nuggets of applicable information and strategy. This is especially true when we talk about connecting efforts with the enterprise. And it isn’t that organizations can’t come up with... More »The Rise of the Intrapreneur: Innovation and the Enterprise
In business, time is money, so the last thing you want is to waste time sitting through a dull detail laden presentation. And as you wonder where it’s heading, you ask yourself why they couldn’t have just giving you the top five bullet points so that you could get on with the rest of your... More »Details Could Increase the Impact of Your Argument by 34.9%
A whole host of metrics at year’s end prove that the social TV ecosystem is growing by leaps and bounds internationally, in both size and accuracy. According to the recent report “Social TV Market: Global Advancements Forecasts and Analysis (2012-2017)“, the social TV ecosystem is expected to grow from $151.14 billion in 2012 to $256.44... More »Social TV: In 2013, Improved Reporting Accuracy and Increased Growth Internationally