Here’s the third and final installment of the Digital Marketing Glossary. Thanks for your comments; please suggest additional terms as you think of them. Paid media: Here, you pay (usually for time or space) to leverage a third-party channel. Tradeshows, outdoor advertising, pay-per-click ads on websites and search engines, newspapers, TV, radio, magazines, signage, movie... More »Digital Marketing Glossary, Part 3
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As SDN moves closer to large-scale deployments, the issue of controller scaling is becoming a hotter topic. The consensus seems to favor some form of distributed cluster environment, likely in the form of federated clusters. But how should these federations be formed? The first thing to think about is the blast radius for controllers. Even... More »Controller Federations: Cluster by Proximity or Service?
Many bloggers are already finding it hard to keep up with the ever-growing amount of content available on the Web. Often, the idea well can simply run dry—especially if you spend a lot of time reading articles online. You may come to the conclusion that everything that could be said about a subject has already... More »Solve Your Content Woes with Curation
In a recent report from the World Economic Forum, the highly respected group identified the top 10 technological trends that will come to the fore this year. According to WEF’s Noubar Afeyean, “While never without risk, positive technological breakthroughs promise innovative solutions to the most pressing global challenges of our time, from resource scarcity to... More »The Top 5 Emerging Technologies In 2014
For businesses, Facebook is one of the most important platforms for marketing due to the large audience present on the platform. However, the users on Facebook in general are very active and expect the businesses to be the same way. Therefore, in order to make your presence felt on Facebook, you need to ensure that... More »Facebook Checklist to Double Check if Your Fan Page is Up-to-Date
Do you track your content to better understand what drives the most traffic to your website If your site is built on the popular WordPress platform, this information is readily available using a number of plugins. It has been a while since I wrote Blog or Website: The Real Difference. Yet, that article still brings... More »Blog or Website: Why You Need Both
The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you mastered Facebook a new report comes out that teens are leaving Facebook in droves. The trend has as... More »What’s the Deal With Teens and Social Media?
I believe many readers would wonder: “Shouldn’t we engage with all of our followers or fans?!” There is no doubt that our followers or fans will be very happy if we can really do this. BUT we should be aware of the fact that this is only a wishful thinking for most of us. Because... More »Who Should We Engage With In Social Media Marketing?
When marketers talk about social media marketing, they always mention Facebook, Twitter, LinkedIn and YouTube as their main marketing campaigns channels. There is no doubt that these social networks are the leading TOM brands, have become an inseparable part of our lives. However, when we plan our social media marketing strategy, we should keep in... More »Localizing Your Social Media Marketing Strategy…Is There Such a Thing?
In a recent blog post we explored the process utilized by myself on several previous occasions for selecting an executive director for a nonprofit. I am going to build upon that process a bit and share a viewpoint regarding the immense need for an acumen with fundraising for that role. If more than 50% of... More »4 Reasons Why Your Next Executive Director Must Embrace Fundraising
The Internet doesn’t discriminate. It is an accurate reflection of the diversity in the real world and as such you can find anything about anything via a search engine. YouTube is one of the best examples of the diversity of content on the Internet. You can find videos about anything from how-to tie a tie... More »3 Eccentric YouTubers Who Have Found Their Niche
If you are running an online store or an e-commerce site, you have already heard how important it is to segment your customers and be able to personalize the items, contents and the experience you offer to them. Acting wisely on different sets of data, like users’ profile information, previous purchases, location or referrals, you... More »Is Personalized E-Commerce Worth the Investment?
Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of... More »3 Free Website Analysis Tools You Should Be Using
If you invest a healthy budget into your corporate training programs, but you still feel that your employees are not as successful as they could be, it’s worth examining whether or not your company fosters a community work environment. You can use the best training programs out there, but if your employees are in an... More »5 Ways Community-Based Work Environments Improve Training
Yes, of course—digital resumes are rapidly becoming important assets to the modern jobseeker. However, for those living in a tech-savvy world, it is important to remember that the printed resume still plays a major part in landing an interview—and advancing a career. Whether a job seeker is dishing out CVs at a job fair or... More »The Weight of Resume Paper: What Should You Print On?