On the heels of our recent series on automation and productivity hacks, it occurred to me that some of you might have to do spreadsheets more often than I do. And let me tell you, when I do them, it’s a project. In an effort to help us all, I went in search of the... More »5 Spreadsheet Hacks for Excel Users
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SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Image Credit: Kukhahn Yoga/Flickr Writing content that satisfies both human readers and search engines... More »Does SEO Copywriting Limit Creativity?
Something is starting to smell in the bond market… Since their peak in July of 2012, 30-year U.S. bonds have declined in value—they are down almost six percent. Trading above $153.00 in mid-2012, 30-year U.S. bonds now hover around $144.00, as depicted in the chart below. Chart courtesy of www.StockCharts.com Keep in mind that bond... More »Bond Market Shows Signs of Weakness Ahead
In the world of the internet, nothing is scared and with over a billion users on Facebook and other social networks anyone with access to the internet and an opinion of their own can quality shake your reputation online. This can be anything from a jealous employer, an unsatisfied customer or even someone who is... More »The Importance of Monitoring Your Online Reputation
Before analyzing a company for investment, it’s important to have a perspective on how well the business has performed. Because at the end of the day, if you are an investor, you are buying the business. The FAST Graphs™ presented with this article will focus first on the business behind the stock. The orange line... More »Chicago Bridge & Iron Co: Fundamental Stock Research Analysis
If you run a non-profit organization or are raising money for a charity or non-profit cause, it’s time to ride the wave of the future and learn all there is to know about crowd fundraising (also known as crowdfunding). Harnessing the power of the Internet and the unparalleled reach of social media, crowd fundraising is... More »Non-Profits Cash in on the Power of Social Media via Crowd Fundraising
Didn’t the government say the economy is getting better? Why do I question what they’re saying? Because consumer spending is going the wrong way. Core retail sales declined 0.1% in April—and that’s after they already fell 0.4% in the previous month! (Source: U.S. Census Bureau, May 13, 2013.) When compared to the first four months... More »A Froth Called the Stock Market
Today I came across this very slick tool to help enhance your Linkedin Profile. On your Linkedin Profile you can add a link and tie it to your current Summary, Current Position or a Past Position. This is really a cool feature that you should be incorporating into your profile. I added links to a... More »Add a URL Link to Your Linkedin Profile
I have a confession to make. I hate Google+. Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try. Two years later, I find myself as unimpressed as I was when I first logged in.... More »Google+: Weak Social Network or Critical Marketing Tool?
Inside Sales has created quite the buzz recently. You may be asking yourself, what exactly is inside sales and why all the hoopla? I’ll start off by explaining what inside sales isn’t: it’s not telemarketing. Those scripted phone calls are far from what inside sales professionals do. Referring to inside sales as telemarketing is like... More »Software CEOs and University Presidents Agree: Inside Sales Experience is Legit
Cave men. Dinosaurs. The corporate intranet. If the third item in the list does not surprise you then you’re not alone. Despite the best efforts to evolve the intranet experience, many companies are still stuck in the Stone Age. Intranets are commonly at the bottom of a long list of investment priorities, constrained by technology... More »From Stone Age to 21st Century: 4 Steps to Overhaul Your Intranet
Responsive web design is the hot topic in the digital marketing world today. But people are still struggling with taking the plunge and redesigning their site with responsive design elements. For some businesses, large and small, it won’t make sense to invest the time and money to make this change. So how do you know... More »5 Reasons to Build a Responsive Website
It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today,... More »10 Ways To Improve Your Email Marketing Before Lunch
Are you thinking about implementing an internship program at your organization this summer? Do you already have interns but aren’t sure what to do with them? It’s not too late to turn things around. Here are nine ways to improve your summer internship program: Establish specific goals. Ask yourself, “Why do I need interns?” Interns... More »9 Ways to Improve Your Summer Internship Program
In a mission to provide ‘better service’, the Uttar Pradesh Police Public Relations department has resorted to the use of social media armed with a brand new Facebook page created this March and a Twitter account too. (New source: Medianama) As given in the Facebook ‘About’ page, the page is managed by Deputy Director Information... More »Uttar Pradesh Police PR Joins In The Social Media Brigade, Says “Tweet Complaints. Get Results”