In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? If only things were that simple… Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email… It’s... More »5 Simple Remedies To Heal Your Ailing Email Subject Lines
LurnQ, the online social learning and teaching product from Technium Labs has announced its partnership with Plancess, India’s first company to provide study material for engineering entrance examinations prepared by top hundred IIT-JEE rankers. The partnership will help Plancess to leverage LurnQ’s technology for running engineering test preparation courses online. The engineering test preparation industry... More »Online Social Learning Platform LurnQ Partners With Plancess. Takes The $2 Billion Engineering Test Preparation Market Online
A Guernsey Cow (Photo credit: Wikipedia) SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not... More »Lawyers & Law Firms, Are You Paying Attention To Your Brand?
If you have a small business that can be easily replicated, then franchising may be one of the best ways to expand it at a fast pace. And if you tackle it the right way, you can certainly pump up your profitability. Here are eight tips to help you through the transition: Get organized. Think... More »8 Tips to Franchise Your Small Business
The 17th of May was World Telecommunications Day and who would have thought that a brand associated with fashion would make the most of it on Twitter! Well, Myntra.com, the ecommerce platform for fashion and lifestyle products blended telecommunications and style for a fun engagement on Twitter, on the occasion of World Telecommunications Day. Twitter... More »Myntra Gets Creative On World Telecommunications Day With Dial For Style On Twitter
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that... More »How to Make a Big Ask Even if You’re a Small Nonprofit
Apple executives went before a US Senate panel Tuesday facing accusations of tax evasion. The California-based company’s CEO says they’ve done nothing wrong. Senators John McCain and Carl Levin have leveled claims of tax evasion at the tech giant, claiming they’ve used off-shore entities, mainly Ireland, to skip out on billions of dollars in taxes. More »Senators Grill Apple CEO Over Tax Evasion Charges
Executives at Pratt & Whitney, one of the largest jet engine manufacturers in the world, were facing several major problems that were proving to be difficult to solve. The most expensive option when airlines are ordering a new fleet of jets is the engines. One of their problems was increasing their R&D budget so they... More »How to Make More Money by Giving Away Your Most Expensive Product
The U.S. banks may have had a strong hand in the Great Recession; taxpayers may have bailed them out; and the banks may have shrugged off the scorn of a frustrated nation—but that doesn’t mean investors should turn a blind eye to their recent performance. Thanks to the Federal Reserve’s $85.0-billion-per-month quantitative easing policies and... More »Fed to Tell These Companies to Give More Money Back to Investors?
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer... More »Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
An experience can be relived through memories and photographs really help. For all those lucky souls who have had the good fortune and time to watch key IPL matches at the stadium, you have been captured no matter where you were sitting in the stadium. Telecom service provider Vodafone, the official partner of the IPL6... More »Watched The IPL? Now Find and Tag Yourself in the Stadium With Vodafone Fancam
Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. A decade ago, simply blogging well and often was all it took for word to spread. Now, a... More »11 Blogging Experts’ Secrets On How To Get More Subscribers
I have a lot of meetings with clients. That’s my job; to ensure my clients are receiving the best possible social media management. It’s amazing how each meeting varies. I may spend a Monday morning explaining what a hashtag is, and Monday afternoon going through some pretty full on analytical data with a client. Another... More »It’s a Vine, Vine Life
As companies in the key stock indices, like the S&P 500, reported their first-quarter corporate earnings, some of the most notable names showed concerns about the eurozone. Conglomerate General Electric Company (NYSE/GE) said, “We planned for Europe to be similar to 2012, down again, but it was even weaker than we had expected.” (Source: “Earnings... More »Eurozone Troubles Starting to Show in Corporate Earnings of American Companies
My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably your most passionate superfan—has hosted World Nutella Day. She love(d) your product so much that... More »An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
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