Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. Much of my experience as a marketer has been in marketing myself as a singer/songwriter, and it was only after years of trying... More »Nobody Wants to Get [Email] Blasted: The Story Behind the Song
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There was a time, just a few short years ago, when having a website was unnecessary. People looked up businesses using the phone book, and asked friends and family for recommendations. Businesses promoted themselves by advertising through traditional channels (like mailers, flyers, billboards, television ads, and magazine ads), or earned new business through word of... More »Why Small Businesses Should be 100% Mobile-Focused in 2014
Is offering a good customer service important? Of course it is. You don’t need me to tell you that, because we all know it already. Although that’s a sure truth, it doesn’t harm anybody to take a look at the stats showing why we need to pay attention to this part of our businesses. Customer... More »The Importance of Excellent Customer Service & Feedback Surveys
When someone is going through their decision making process, they want to feel that there is as little risk as possible when moving forward with their decision. Feeling like other people have already done what they want to do will give them a mentality that it’s a “safe decision.” Incorporating testimonials into your website is the best way to help influence your audience and give them a feeling of comfort in choosing you. More »5 Ways To Incorporate Testimonials Into Your Website
If you’ve played a few shooting games before, it’s not always about hitting all the targets. Sometimes you have to avoid shooting something or else you’ll get a nasty penalty. For example, in old games like Virtua Cop you get civilians mixed in with the bad guys. An itchy trigger finger can be bad for... More »Shooting For B2B Leads And Not Bystanders
There was a story last week about an American man, Boots Hawks was stood down from his job at a hospital for having “god bless America” on his email signature. This of course caused outrage around the globe and sparked a very important discussion; should employees have control of their email signature? In my opinion, every... More »Email Signature Software – Why Your Company Should be Using it
As marketers we’ve become used to thinking of Google as a kind of machine that spits out customers. “Optimize” your site and make Google happy, and if you’re very good and very lucky you’ll start generating clicks and traffic that make sales for you. But thinking of Google as a resource which serves your business’... More »Is Google Your Website’s Competition?
Anything that can go wrong will go wrong. That’s Murphy’s Law, and it very much applies to telemarketing campaigns. There’s not much you can do about this basic fact except to carefully plan and prepare for your project. And the best place to start fool-proofing? Your call list, since it’s where your telemarketing activities are... More »A Checklist To Qualify Your Call List
Small businesses may feel that a social media presence is a luxury rather than a necessity. In fact, social media can be a boon to small businesses, and the time invested in it will pay off. Here are ten ways social media can provide a real boost to a small business. 1. It can be... More »10 Simple Ways Social Media Can Help Small Businesses
The Pareto principle (often known as the 80/20 rule) is well known in marketing and sales circles. Pareto tells us that 80% of your profits/leads/sales will come from 20% of your efforts. The secret to success is understanding which 20% of your efforts are generating these results and maximizing them. As online marketers, we have a... More »The Pareto Principle and Your Marketing Strategy – Viva La Chaos
I have been working at and with advertising and digital agencies on their business development programs for over 25 years. You would think that these experts in marketing would have the smartest, most effective sales programs in the services industry. The reality is that many don’t. Here are 6 mistakes, or better, teachable moments, that... More »6 Critical Sales Mistakes Advertising Agencies Make
I have just read an interesting article from a contributor on LinkedIn that I love. Her name is Liz Ryan. She writes with such inspiration from the heart and her illustrations are great too! I hope you will read her latest blog in which she discusses; ‘How to get naked, win friends and influence people’.... More »Why I Get Naked At Work With My Personal Branding
Holidays are a series of long-awaited moments. You catch up on months of lost time with family. You cook for friends you haven’t seen in years. These moments are what make holidays special. Whether I’m off work or off entertaining, writing is a critical part of my life. To me, writing is as relaxing as... More »Why You Should Blog During the Holidays
I may be mad, but whilst North America celebrated Thanksgiving last week, I decided that I would NOT talk about it. That already makes me different from every other blogger, newspaper and magazine at the moment! Instead let me start with a story. It was not a comfortable position to be in. I was facing... More »Are You MAD? Well You Just Might Be, If You’re Still Doing Any of These!