You know that knotted feeling in the pit of your stomach when you have to do something in public that you have never done before, for many people it is public speaking and for others it is being in front of a camera. It is difficult to relax and be yourself in front of a... More »How to Prepare for a Video Interview
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Today threw me a curveball of such astonishing velocity it tore straight through my confidence and directly to the heart of my stance on where I believed my career path would one day take me. But after a few minutes of self analysis and navel gazing I jumped back on the horse ready to set... More »How to Ruin Your Day
If “Content is King” then Marketing and Advertising is dead. Consumers may be suffering from advertising saturation on our TV’s, Radio, the internet, newspapers and social media sites but I truly believe that good Marketing can make Advertising & Marketing relevant and appealing. Research Findings I base my opinion on facts learned from researching small... More »Why Content Isn’t King!
Almost every company measures Customer Satisfaction or its variations at considerable expense and effort. Some companies attempt to use the metric for advertising. The metric is supposed to convince a shopper to join the ranks of the company’s customers because they are supposedly 97% satisfied. These numbers are impossible for a consumer to validate, methodologically... More »Customer Satisfaction—the Ultimate Vanity Metric?
Make the Most of Your Social Media Strategy Are you unhappy with your number of followers? Do you sometimes feel like you’re Wile E. Coyote, and Twitter is your Road Runner—always one step ahead of you? There is hope. Yes, the Twitterverse can be big and complex. But with the right know-how and a little... More »A 7-Day Plan To Improve Your Twitter Reach
Posting great content to your fan page should be the goal of every business on Facebook. But it isn’t enough if you really want to maximize the reach & impact of your posts. While Facebook offers many options to get more eyeballs on your posts — including paying for them with Promoted Posts — one... More »Targeting Facebook Fans with Your Content Using Built-in Tools
Some people hate writing. Perhaps you are one of them. If so, the idea of writing a blog post might sound like the most miserable self-promotional task you could undertake on behalf of your small business. I’m here to tell you it doesn’t have to be drudgery. Blogging for business – even if you hate... More »How To Write A Blog Post (For People Who Hate To Write)
It’s impossible to drive a car for a while and ignore its perks, the kind of things that make it different from others who look exactly the same. That is what happens with people! Our car is our car and it’s always different from others. We cannot avoid creating a personality for our motorized... More »If Cars Were Celebrities (Infographic)
So you’re ready to get started on Twitter. However daunting it may seem—there’s nothing to be afraid of. Once you get yourself familiar with the territory, you’ll be on your way to making a big impact on Twitter. Last month, we asked more 1,100 small businesses which social network they found most effective for marketing... More »Twitter For Small Business [VIDEO]
We live in an era where so many companies and people focus on pushing out feature after feature. Things become cluttered and the user experience hits a slippery slope. What use is an extensive feature set, when your users can’t even efficiently use the product at hand? So many products today are driven by revenue,... More »Focusing on Perfection When People Expect Everything
I had a hunch this was going to happen. While the media trumpeted the arrival of Warren Buffet on Twitter, I wondered aloud if he would have staying power. To help his onboarding process – communicating in staccato-like bursts can throw off the most brilliant of minds – I even crafted 20 evergreen tweets that... More »How The Fourth Richest Person On The Planet Goofed At Twitter
We’ve all had moments where we were or felt “less than” our best selves. For some it might be a rare occurrence. For others, it may take just a minor triggering event to let loose the demons. Of course it’s one thing to feel confidence slipping in life. It’s another thing altogether when it is... More »4 Bad Things That Can Happen When You Lack Confidence
So you’ve got a business, you’ve built a website and are ready for customers to start rolling in. But, how do those customers know you exist? A whopping 85 percent turn to search engines to find businesses, according to Search Engine Land’s recent Local Consumer Review Survey. And, over 2 billion searches are being conducted... More »SEO for Reals: Set Realistic SEO Goals and Start Accomplishing Them Now
Whether you’re looking up a recipe for dinner or information on a service that you’re interested in purchasing, the Internet is your oyster. You have access to thousands upon thousands of web pages, all available within a matter of seconds as you browse in your pajamas. But though this instant access to information is valuable,... More »In Search of Authentic Content: Finding Material That Is Worth The Read
Co-creating value using social media marketing sounds like a very complex task, but it’s a very simple concept. It’s the implementation of service-dominant logic that makes co-creating value challenging. So, now that the first paragraph had totally confused you, let me break this down into common language. Service-Dominant Logic Originally, Vargo and Lusch coined the... More »Co-Creating Value Using Social Media Marketing