Composing a symphony, opera, or even just the jingle that tells people there’s always room for a certain brightly colored gelatin requires mastery of the skill. Without the proper training, you’d likely struggle with timing, structure, dynamics, or maybe even knowing where to start. The same could be said about developing your email marketing tactics.... More »Fine-Tuning Your Email Marketing Tactics
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“I might go to the movies this weekend.” “I may go to the movies this weekend.” Is there a difference between these two sentences? Both “may” and “might” have the same overall meaning – they are both ways of expressing possibility. They are also modals (along with could, should, would), which are helping verbs that... More »Grammar Hammer: I Think I May, I Think I Might
Social media security isn’t only about combatting external threats. A lot of the issues brands have faced related to social have been internal in nature: people mistakingly posting messages to corporate accounts that were intended for personal accounts; insensitive messaging being shared without second thought; and even angered employees going rogue with company accounts. These... More »The Five-Step Guide to Better Social Media Security, Step 4: Institute a Messaging Approval System
It is easy to rationalize social media marketing as a tactic that is more cost-effective than traditional marketing. This post by Erik Deckers suggests that traditional marketing is barely worth your time and money while social media marketing is a cost-effective alternative. Just a year ago, MediaBistro.com suggested that with social media marketing, you can... More »Manage Your Marketing: Your Time is NOT Free
There’s bee a lot of talk lately about what has become known as the collaborative economy. In short, it’s an economic model, that leverages communities or crowds to rent, share, swap, barter, trade, or sell access to products or services. In other words, consumers pool their resources in order to benefit everyone in a group,... More »Your Team is Bigger Than You Think: Small Business and the Collaborative Economy
WP Indexer Review Rapidly Re-index Your Site Getting your blog deindexed from Google stinks! Deindexing is when Google just simply doesn’t bother to include you in the listings and feigns ignorance about your content. While there is no easy solution to recover from any Google penalty based deindexing (examples here), sometimes we self-inflict deindexing on... More »WP Indexer Review – Rapidly Solve Self Inflicted Deindexing Of Your Site
Recently, I spoke with a hiring manager in the technology industry who said the #1 most important question he asks college students that want to work for him is this: What have you worked on that was off project? He’s actually asking: Tell me about your passion. Your drive. Your side hustle. “Side hustle” is... More »12 Game-Changing Ways Leaders Can Leverage “Side Hustle”
At our sales seminars we always begin by asking the audience two important questions. First, “What are the steps of your selling process?” Here, we get clear, concise answers. Most salespeople can describe in detail the steps of their sale. While answers vary from one salesperson to another and from one company to another, the... More »Sales Questions that Drive the Buying Process
Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. That presents a problem. You will never get it just right and yes, you may be judged as being... More »Are You Waiting to be Perfect?
We’ve all seen them. The people who preach all day about quality over quantity and relationships yet they buy followers, fans and tweet 500-1000 auto tweets a day. Call them fake, tool bags, trying to get by. Call them whatever ya’ want it doesn’t really matter. They fool a few people with their fake social... More »25 Signs You’re A Social Media Tool Bag!
Now is the time to act. In this blog I wanted to give you some specific tactics to deploy immediately to assist you during the typical summer slow times, while I always consider that an excuse, there are proven sales leadership actions you can take now that will make a difference in your cash flow... More »Six Steps to Exceed Your Summer Quota
Hecklers suck! Trolls are to the Internet as hecklers are to speeches. However, hecklers are a special breed. Internet trolls hide behind the protection anonymity offers. Hecklers shout, “Hey, look at me. I’m a giant ass!” in a room full of people. They’ve got an opinion and more importantly, they aim for attention whore status.... More »How to Handle Hecklers in 3 Easy Steps
Does the title of this blog sound like a joke that falls flat? It’s no joke. Baby Boomers are some of the most important consumers of the different age groups, according to an August 2012 Nielsen study. The proof? Some $230 billion dollars in packaged good sales came straight out of Boomers’ pockets. The Huffington... More »Who’s on Facebook? Your Mom
Are headlines the boogeyman of content writing? Do you need to be a skilled copywriter to craft catchy headlines? Is there a science or an art behind it – or maybe both? And most importantly, should you care about headline writing if you’re not in the copywriting business? Well, you should, because headline writing is... More »Debunking the Secrets of Headline Writing
Hiring managers and HR pros will often close out a job interview by asking an applicant if her or she has any questions themselves. This is a great way to learn about the company’s expectations and the job but it can open a Pandora’s box of potential landmines if you’re not careful. Remember, you’re being... More »How to Pose Interview Questions You Should Never Ask?