Sometimes, what seems obvious on the surface isn’t necessarily the best way of looking at a situation. The recent crisis between Ukraine and Russia is a perfect example. A very basic fundamental analysis of the situation would lead one to conclude that if hostilities were to break out, one of the results would be a... More »How the Ukraine/Russia Situation Is Misleading Investors
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Have you noticed that clients, employees, investors and the media increasingly cite the importance of a professional services firm developing a strong brand? Did you know that smart professional services firms are focused on driving revenue growth based on brand differentiation, new services, leveraging technology and exploiting niche opportunities? Did you realize that the once... More »Growing Brand Value Grows your Professional Services Firm
2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last... More »13 Social Media Marketing Trends in 2014 from the Experts
There’s a problem right now in digital marketing, and it’s this: we can’t decide what real-time marketing means. Don’t believe me? Do a google search for “real-time marketing.” Seven of the initial search results refer to it as the current newsjacking fad that has brands talking to each other on Twitter (and one even posits... More »Why Now is the Right Time to be Talking About Real-Time Marketing
Anyone who is familiar with search engine optimisation (SEO) will know that the practice has undergone a number of changes over the years, many of them a result of people failing to use the techniques properly. Whilst SEO is a popular way of getting your website to rank higher in search engine results, it is... More »The Good And Bad Of SEO Techniques
Despite stagnant wages and increased borrowing, Americans ramped up their consumer spending in January. The United States Department of Commerce said earlier this week that consumer spending rose 0.4% in January versus a forecast of 0.2%. (Source: “Real Consumer Spending Rises in January,” Bureau of Economic Analysis web site, March 3, 2014.) Unfortunately, January’s boost... More »An ETF to Boost Your Portfolio Whatever the Weather
Although it’s now common for digital marketers to work on perfecting their methods for media like television and journalism, the real future of marketing may depend on the machine more than the medium or message. With emerging technologies like wearable tech, marketers could have the opportunity to engage with new and current audiences in ways... More »Wearable Tech: The Future of Digital Marketing
Buyer Persona Matters on Social Media Social media is still a hot marketing platform and doesn’t seem to be losing steam. Experts on all sides scream, “Facebook! Twitter! Pinterest! If you don’t use these, you will FAIL.” So, we all run out and start social media accounts with every platform out there and scramble daily... More »Are You On the Wrong Social Networks? (Infographic)
Selfies are the new flavour on social media. Selfies are back this year, thanks to talk show host Ellen Degeneres. After being declared as the international Word of the Year for 2013 by Oxford Dictionaries last November, ‘Selfie’ made big news at the recent Oscars, when a group selfie taken spontaneously at the Academy Awards... More »Dove Celebrates Real Beauty Once Again With #DoveSelfie
Why do we tell stories that suck? Nobody wants to hear a lame story. And yet, in business, we seem obsessed with being uninteresting. We’re practically apologizing every time we begin to tell someone about our organization. I’d like you to stop doing this. A couple weeks ago, I had the opportunity to hear Simon... More »Corporate Storytelling: Why Are You Afraid To Be Compelling?
The perception that this creates is that link building is either not important, not necessary, or not a place where webmasters should focus their efforts. The premise that readers need to remember is that Google is suggesting that great content will be recognized, shared, and people will link to it. They are suggesting that you... More »Are Backlinks Still Important for SEO?
As sharing spreads, it’s guaranteed to disrupt virtually every industry and every job function. Businesses today need to understand the collaborative economy and all of the opportunities that it offers. Before now, there was very little data on how many people are participating in sharing services. Recently, Crowd Companies and Vision Critical teamed up to... More »How to Develop Winning Business Strategies in the Collaborative Economy [Research]
OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. For those unfamiliar with it, the program is an attempt by the... More »President Obama Announces Agile Marketing Approach
No matter what the size, businesses are all affected by competition. It can push a start-up to elevate itself from the bottom rung or pull a corporation into oblivion. It’s that thrumming sound at the back of every entrepreneur’s head. Here are facts that small business owners should know about competition. Competition is a product... More »Why Competition is Essential for Small Businesses
While some call it little more than hype, Gartner believes harnessing the insights of big data could help some firms outperform their competition by as much as 20% in 2015. But professional services firms are increasingly overwhelmed with the proliferation, availability and accessibility of information in today’s hypercompetitive market. Data from surveys, social media channels,... More »Transforming Data into Information and Insight