Weighing the value of content creation and management versus social media marketing is a bit like asking whether the chicken came before the egg. Prior to the advent of social media in the early 2000s, businesses were obsessed with SEO and SEM for driving sales. In the early days of Icreon, we quickly strove to... More »Why a CMS is Crucial for a Social Business
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Some brands think it’s old school; others think its limited use might not warrant the human resources investment, but for customer satisfaction ratings, the numbers don’t lie. Consumers who use live chat for service and support talk it up as one of the most satisfying support channels available today. Stats from the new eDigital Customer... More »One of the Best Customer Service Channels You May Not Be Using
Wondering why you can’t seem to connect with your audience on mobile? Chances are you’re working hard to deliver a mobile experience that mimics the most successful digital marketing campaigns. Unfortunately, those strategies were developed for desktop and laptop environments. Brilliant as they are, the same strategies won’t address the needs and behaviors of mobile... More »Mobile Marketing Strategy: Build Customer Relationships on Service and Value
At this point in the game, it’s no secret that social media is one of the top ways you can market your business online. It’s free (to some extent), it’s user-friendly (for the most part) and it’s techy enough for the geekier side of the general public while still remaining relatively low-maintenance for those of... More »Are You Listening? Why Social Media Monitoring Matters
We ladies have been making our mark in the business world for many decades. But in recent times, we’ve seen a rise in the number of women entrepreneurs, each applying their unique skills, innovation, initiative and drive to make an impact on the business world. The Global Entrepreneurship Monitor 2012 Women’s Report estimates there are 126 million women female entrepreneurs worldwide. In the... More »Women in Business (And What Makes Us Different From Men)
Like dominoes falling once you tap that very first one, most people follow the actions of the majority – an unstoppable tide of chain reaction. Especially when it involves influencers. They assume if an influencer – or what looks like the majority – are doing something, then it must be the right thing to do.... More »Is Your Twitter App Creating Negative Social Proof?
Many organizations think they are “best in class” when it comes to customer service, but few customers would agree that they really are. “Best in class” is a term that is often used to refer to companies that tend to set the standards for the industries in which they labor. In many instances, those standards... More »What is Best in Class Customer Service?
The world is now driven by collecting numbers for the sake of looking popular. Content marketing measurement should never be a collection exercise. A mirage in the desert approach relates to people thinking that something looks important when in fact it can be pretty insignificant when it comes to measuring what’s right for your business. Metrics Aren’t Measured By Likes... More »The Mirage In The Desert Approach To Content Marketing Measurement
Teamwork is important to the success of any organisation and the opportunity for individuals to work together towards achieving a common goal. The benefits of teamwork are huge, not only for the individual and the business, but also for the relations between other companies that work with yours. Now is the time to ask yourself... More »Team Work – The Importance of it and How to Work With Other Companies
Good news is not always what it seems. On the surface, October’s new U.S. housing market sales numbers came in well above the forecast. But dig a little into the foundation of the report, and you’ll find more than a few reasons to be skeptical. But before we dig deeper, let’s first take a look at the... More »October’s Upbeat Home Sales Good News for Bears?
By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. How do you keep your writing and... More »4 Ways to Keep a Blog on Schedule
“Whenever I say “Social is more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies alone are thriving and making money–but we are collectively... More »Social is About Co-Owning a Brand With Your Customers
Most of the time, this is one of the ways a prospect learns about our company: he searches for a topic on Google; he stumbles upon your blog post; takes a look at your profile; sees a link to your business website; goes to your website; checks your services and about page; finds a way to... More »B2B Online Marketing: If Your Website Flops, So Will Your Business
Ask yourself this, How much does disruption to your IT service really cost your business? If the focus of your IT costs has been on spending money on software and hardware infrastructure, you have only scraped the tip of the iceberg. The long-term ongoing costs – support and services – remain unseen, and these can... More »Detective Work: Calculate the True Cost of Bad IT Service
A few days back, I got a call from my aunt, whom I haven’t spoken to in a while. It was shocking to me—no, not her calling, but rather what she asked me. Before I go into any detail, here’s some background information: as an investor, my aunt has a little experience with the stock market,... More »What a Phone Call from My Aunt Told Me About the Stock Market