Far too often when it comes to social media marketing, small business owners put the emphasis on the last word instead of the first. The most important part of social media is being social. While your interactions might not be in person, there is certainly a human component to social media etiquette. Let’s look at... More »Social Etiquette Should Dictate Your Social Media Behavior
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Following the success of our blog last year looking at online video statistics in 2013, we thought we would look at stats for online video in 2014. Online video is proving to be one of the most powerful marketing tools for organisations of all types and sizes. Indeed, according to eMarketer, 93% of marketers used... More »Online Video Stats 2014
You might not think your business needs them, but here’s why you’re wrong. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impact. Research from Nielsen revealed that recommendations from acquaintances or opinions... More »Business Owner’s Guide: The Power of Online Reviews
We’ve all seen it happen – epic, offensive tweets or Facebook posts mistakenly sent by companies. Misspellings, or bad timing in the release of a digital marketing campaign. Major businesses with millions of eyes on their every move do it often – typically due to poor planning and/or inattentive social management. A company could already... More »4 Social Media Blunders You May Already Be Guilty Of
Often I hear from clients or sales teams the question of which is better; lower better quality leads or quantity of leads? Some sales teams, in my opinion, get confused. Firstly, they want quantity of leads and when there are too many they can handle then they will say they want lower better quality leads.... More »Which Is Better – Quality Leads or Quantity of Leads?
Sometimes, what seems obvious on the surface isn’t necessarily the best way of looking at a situation. The recent crisis between Ukraine and Russia is a perfect example. A very basic fundamental analysis of the situation would lead one to conclude that if hostilities were to break out, one of the results would be a... More »How the Ukraine/Russia Situation Is Misleading Investors
Have you noticed that clients, employees, investors and the media increasingly cite the importance of a professional services firm developing a strong brand? Did you know that smart professional services firms are focused on driving revenue growth based on brand differentiation, new services, leveraging technology and exploiting niche opportunities? Did you realize that the once... More »Growing Brand Value Grows your Professional Services Firm
2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last... More »13 Social Media Marketing Trends in 2014 from the Experts
There’s a problem right now in digital marketing, and it’s this: we can’t decide what real-time marketing means. Don’t believe me? Do a google search for “real-time marketing.” Seven of the initial search results refer to it as the current newsjacking fad that has brands talking to each other on Twitter (and one even posits... More »Why Now is the Right Time to be Talking About Real-Time Marketing
Anyone who is familiar with search engine optimisation (SEO) will know that the practice has undergone a number of changes over the years, many of them a result of people failing to use the techniques properly. Whilst SEO is a popular way of getting your website to rank higher in search engine results, it is... More »The Good And Bad Of SEO Techniques
Despite stagnant wages and increased borrowing, Americans ramped up their consumer spending in January. The United States Department of Commerce said earlier this week that consumer spending rose 0.4% in January versus a forecast of 0.2%. (Source: “Real Consumer Spending Rises in January,” Bureau of Economic Analysis web site, March 3, 2014.) Unfortunately, January’s boost... More »An ETF to Boost Your Portfolio Whatever the Weather
Although it’s now common for digital marketers to work on perfecting their methods for media like television and journalism, the real future of marketing may depend on the machine more than the medium or message. With emerging technologies like wearable tech, marketers could have the opportunity to engage with new and current audiences in ways... More »Wearable Tech: The Future of Digital Marketing
Buyer Persona Matters on Social Media Social media is still a hot marketing platform and doesn’t seem to be losing steam. Experts on all sides scream, “Facebook! Twitter! Pinterest! If you don’t use these, you will FAIL.” So, we all run out and start social media accounts with every platform out there and scramble daily... More »Are You On the Wrong Social Networks? (Infographic)
Selfies are the new flavour on social media. Selfies are back this year, thanks to talk show host Ellen Degeneres. After being declared as the international Word of the Year for 2013 by Oxford Dictionaries last November, ‘Selfie’ made big news at the recent Oscars, when a group selfie taken spontaneously at the Academy Awards... More »Dove Celebrates Real Beauty Once Again With #DoveSelfie
Why do we tell stories that suck? Nobody wants to hear a lame story. And yet, in business, we seem obsessed with being uninteresting. We’re practically apologizing every time we begin to tell someone about our organization. I’d like you to stop doing this. A couple weeks ago, I had the opportunity to hear Simon... More »Corporate Storytelling: Why Are You Afraid To Be Compelling?