Forgive me if this post sounds just like another ‘SEO is dead’ statement but it really is becoming hard to ignore the writing on the wall. A lot of big names in the industry are talking more of inbound marketing than of SEO. In this Whiteboard Friday, Rand Fishkin talks about this very thing. You... More »Are We Witnessing The Final Years Of SEO?
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Currently hosting over 100 million blogs, Tumblr is a testament to the tortoise and the hare adage – faster is not always better. ComScore reports that Tumblr is one of the most consistently growing social networks today, nearly six years after it was founded. Tumblr’s continuous ascent is especially extraordinary in terms of the magic... More »Why Paid Advertising is the Future of Tumblr
Twitter continues to be a strong social media contender. Facebook and LinkedIn are still extremely strong and they are constantly introducing new features. However, so is Twitter and people should try to find new and improved ways to connect. The perception of Twitter You may still believe that Twitter is a fun, little social media... More »Strengthening Your Twitter Relationships
When it comes to your company’s search rank, social sharing is likely a key factor–especially when it comes to evaluating the efficacy of your content. Marketers recently surveyed by BrightEdge reported they believe social sharing will play a more important role in improving rank. I know that when we do content audits for prospective clients,... More »Report: Social Sharing Likely To Improve Search Rank
Make Your Fan Page Better With This Simple Cheat-Sheet! If you know anyone serious about improving their Facebook fan page, be sure to pass this along! ShortStack has released a cool infographic to jump start your results! Facebook Page Checklist: “About” section: is your website URL the first thing listed? Additional “About” section: Are you... More »Simple Checklist To Improve Your Facebook Fan Page [Infographic]
The word ‘Censorship’ has been synonymous to the Chinese Government. Social networking companies like Facebook, Twitter and the search giant Google have been legally blocked in the country due to their support to free speech. In fact allowing a phrase related Tiananmen Square massacre got the location service Foursquare blocked in China. However, the Japanese... More »Japanese Messaging App Line Planning To Censor Politically Sensitive Phrases In China
Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the... More »Promoting Content with Google+
A content marketing strategy is only a half strategy if you only produce and publish the content. The other half involves analysis of that content and how it performs. In this article I will show you, quickly, how to use Google Analytics to identify the content that is working for you. You will need access... More »How to Use Analytics to Identify Your Strongest Content
Keyword Research & website Architecture As an Internet Marketing Consultant when I work with B2B clients I often find that SEO is not given the priority in the website development process it deserves. Proper keyword research is vital to maximizing online visibility. Getting keyword research correct from the beginning is crucial. It drives site architecture.... More »Keyword Research & Website Architecture
Content marketing is a must for online marketers. It is rapidly becoming the most valuable marketing strategy to build brand awareness and nurture leads. Content marketing allows your business to create and share valuable free content to attract prospects and convert them into customers. Let’s take a look at some important tips to help you... More »Use Content Marketing to Engage the Right Prospects
According to a recent study, 34 percent of business owners say they have no desire to use social media in the future. However, they’re missing an important opportunity to connect with people and tell them what makes their businesses unique, differentiated, and special. Through social sites, businesses can let prospects know why they care about... More »3 Benefits of a Social Media Following
So you have created a content marketing strategy and are using social media but how can you use this activity to increase your brand awareness and generate more visitors to your website? Different Kinds of Content Content has many forms, from blogs and news items to videos and infographics. Making sure you create and manage... More »How to Use Content Marketing to Increase Brand Awareness
What do we know about enhanced campaigns? Only some novelties that came together with them. But how do they manifest themselves? Today we are going to explore some real effects of enhanced campaigns on potential customers. The most important changes that take place in enhanced campaigns are upgraded extensions. There is a good number of... More »Enhanced Campaigns, Do They Work?
The new Google Maps layout is coming. Technically it’s still in beta and only available by invitation but that doesn’t mean you shouldn’t be concerned about the effect it will have on your business. Take a look at what happens today when you do a search on Google Maps. The first thing you probably see is the listing of... More »What the New Google Maps Means for You
In the last 12 months, the ICO issued public sector fines of over £2 million, with private firms such as Welcome Finance also incurring hefty fines relating to data breach. Recent research shows the average cost per incident is around £1.25m. However, with business reputation on the line potential loss is not only financial. Customer... More »The Trust Factor – The First Steps of Mobile Management