Today I came across this very slick tool to help enhance your Linkedin Profile. On your Linkedin Profile you can add a link and tie it to your current Summary, Current Position or a Past Position. This is really a cool feature that you should be incorporating into your profile. I added links to a... More »Add a URL Link to Your Linkedin Profile
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I have a confession to make. I hate Google+. Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try. Two years later, I find myself as unimpressed as I was when I first logged in.... More »Google+: Weak Social Network or Critical Marketing Tool?
Inside Sales has created quite the buzz recently. You may be asking yourself, what exactly is inside sales and why all the hoopla? I’ll start off by explaining what inside sales isn’t: it’s not telemarketing. Those scripted phone calls are far from what inside sales professionals do. Referring to inside sales as telemarketing is like... More »Software CEOs and University Presidents Agree: Inside Sales Experience is Legit
Cave men. Dinosaurs. The corporate intranet. If the third item in the list does not surprise you then you’re not alone. Despite the best efforts to evolve the intranet experience, many companies are still stuck in the Stone Age. Intranets are commonly at the bottom of a long list of investment priorities, constrained by technology... More »From Stone Age to 21st Century: 4 Steps to Overhaul Your Intranet
Responsive web design is the hot topic in the digital marketing world today. But people are still struggling with taking the plunge and redesigning their site with responsive design elements. For some businesses, large and small, it won’t make sense to invest the time and money to make this change. So how do you know... More »5 Reasons to Build a Responsive Website
It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today,... More »10 Ways To Improve Your Email Marketing Before Lunch
Are you thinking about implementing an internship program at your organization this summer? Do you already have interns but aren’t sure what to do with them? It’s not too late to turn things around. Here are nine ways to improve your summer internship program: Establish specific goals. Ask yourself, “Why do I need interns?” Interns... More »9 Ways to Improve Your Summer Internship Program
In a mission to provide ‘better service’, the Uttar Pradesh Police Public Relations department has resorted to the use of social media armed with a brand new Facebook page created this March and a Twitter account too. (New source: Medianama) As given in the Facebook ‘About’ page, the page is managed by Deputy Director Information... More »Uttar Pradesh Police PR Joins In The Social Media Brigade, Says “Tweet Complaints. Get Results”
Hiring temporary workers can enable your business to take on needed staff without also taking on the responsibility for recruiting, hiring, screening, training, and providing benefits to new employees. According to Business.com, “Companies appear to be slowly drifting away from the permanent workforce and toward having a workforce at any given time that’s 80 to 90%... More »Beyond Temp Workers: Low-Cost Employees to Hire on a Budget
Companies today have at their disposable massive amounts of information that may be used in guiding their business moves. Business owners are constantly looking for data that will boost their business and a good way to do this is through the application of BI which involves looking at data in order to make better decisions.... More »How Can My Business Benefit From BI Technology?
Great sales people always have options. In fact, according to a recent CareerBuilder “Supply & Demand” report, there were 3x as many job postings for sales people as there were applicants to fill those jobs. But all too often, I watch as a top-notch sales person is lured to a new position by that lucrative... More »Evaluating Your Next Sales Position: It’s About More Than Just the Money
The recent devastation of the garment building collapse in Bangladesh was both horrific and a reminder that many of these sweatshop operations that make your clothing are not operating according to American standards. But the fact is that many of these operations in Bangladesh and other low-cost labor markets in Asia produce the clothes you... More »A Real “Made in the USA” Retail Stock That Supports Your Portfolio, Not Sweatshops
You can view Time-boxing as running a stopwatch for your own project tasks; it is a simple yet effective way of managing the hours in your working day during which you can allocate certain periods to specific activities. It works successfully for software development teams, designers, writers, engineers and students and can also work for... More »How Time-boxing Can Help You Become a Better Project Manager
Developing a Buyer Persona is easier than you think. The main problem here is that people don’t know what are buyer personas and how you can develop one for your own marketing strategy. I explained the concept of Buyer Persona in my last post What are Buyer Personas . But just to make it easier... More »How to Develop Buyer Personas for Your Inbound Marketing Strategy
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on... More »5 Useful Apps For Facebook Business Pages