We’ve been hearing about the war on talent for years, but the reality is that recruiting top talent into your organization is getting harder. Smart companies will use whatever tools they can to identify and engage both active and passive job seekers. One effective way to do this is through the use of mobile technologies.... More »How Mobile Marketing Will Enhance Your Current Recruiting Efforts
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Competition analysis is a standard part of any strategic plan. Monitoring what the competition is doing and planning helps your company benchmark its own activities. Companies are familiar with the practice of following up direct competitors. ING keeps a close eye on BNP Paribas and vice versa. Burger King knows every McDonald’s promotion by heart.... More »Be Warned: You Have Three Types of Competitors
BuiltWith Pro Review – In-depth information on today’s web development trends Have you ever wondered about the technology that powers the most successful websites? Chances are, if you have a site of your own, you’ve looked at those sites to try to determine how they were built. Were they created using WordPress? What analytics are... More »BuiltWith Pro Review – Behind the Scenes of Today’s Hottest Websites
If you haven’t heard—the office holiday party is back! Various surveys note that anywhere from 80 to 96% of firms hold holiday parties with numbers steadily increasing since 2011. Ironically, a survey by Glassdoor found that only about 5% of employees actually want to attend their employer’s holiday party or consider it a perk, even... More »It’s Office Holiday Party Time!
No one likes to receive a complaint, but it really is a matter of whether they arrive sooner or later. 96% of unhappy customers don’t actually complain. However, 91% of them will simply leave and never come back. Knowing this, wouldn’t you agree that a complaining customer is sometimes better than one that is silent... More »How to Deal with Unhappy Customers
Will companies be hiring more salespeople in 2014? What will companies do to stand out from the competition? Will CRM systems expand or contract? How will the economy impact business growth? These are some common questions I hear as I address audiences around the world. Here are my predictions for the ideas and trends that... More »Top 10 Trends in Sales and Business Development for 2014
With the holiday season in full swing, social media automation is on the Christmas wish list of every social media marketer out there. The Post Office and your bank may be observing a few holidays, but social media never closes, nor sleeps. To combat social media’s insomnia, never fear, social media management tools are the... More »Social Smackdown: Hootsuite vs Sprout Social
Do you have a mobile problem? Maybe you’re getting plenty of mobile traffic, but a look at your analytics shows low time-on-page and high bounce/exit rates from mobile users. Or maybe your mobile traffic sticks around, but conversion rate is abysmally low–and you’re not sure why. With the mobile market growing at an astounding rate,... More »How Responsive Design Can Boost Mobile Conversions
Remember the story about the Three Little Pigs? One little pig built his house out of straw, one little pig built his house out of sticks, and one little pig built his house out of brick. We all know how this story goes so where am I going with this? Well, when you are building... More »The Three Little Pigs
This time of year, it seems like work grinds to a halt, doesn’t it? But instead of playing Candy Crush at your desk, start being proactive and prepare for next year. File Your Business Paperwork If your Statement of Information, Board meeting minutes, or other documents are due in the first quarter of next year,... More »What Should You Be Doing to Prepare Your Business for 2014?
Yin and Yang. The universal symbol of “how seemingly opposite or contrary forces are interconnected and interdependent in the natural world.” (source: Wikipedia) The Yin and Yang of High-Performance Selling The more I learn about selling, the more I believe that the most successful sales professionals have a unique combination of two powerful character traits:... More »Boldness and Humility: The Yin & Yang of High-Performance Selling
There’s a big difference between describing what your business does… and what your business does for your customer. Anyone can sell steak… but the sizzle is what customers are buying. On a recent episode of the sitcom Modern Family, Manny, the young stepson of Jay, was trying to raise money for his school. His door-to-door... More »Steak or Sizzle – What Are You Selling?
It’s here, again! The season is back. No, I’m not talking about the holiday season. I’m talking about the Annual Performance Review Season, right? Yes, ’tis the season everyone in the working world dreads, isn’t it? More procrastination is engaged in during this time of the working year around the annual performance review than any... More »‘Tis the Season, But This One Doesn’t Offer Gifts
When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The... More »Why Content Marketing Is Essential For Your Business
Quick question for you… What are you doing today that is going to have an impact in your business or what you do 60 days from now? Okay, let’s make this very obvious… Let’s take out a calendar and find the exact day and date that is 60 days from today. Now write down what... More »60 Days From Now