If you’ve done any marketing on Facebook recently, then you’ve probably seen both successful fan pages & not-so-successful fan pages. You’ve seen pages that are crushing it & pages that are full-on ghost towns. So there must be some sort of “secret” to successful Facebook pages, right? That’s what I set out to discover when I... More »The #1 Secret of Successful Facebook Pages – 5 Experts Weigh-in
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A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn’t mean they’ll Like & comment on your posts. After all, you aren’t “Friends” with them. The ONLY way to capture the attention of your fans is to... More »These 5 Posts Will Increase Your Facebook Engagement Overnight
Looking for reliable B2B sales lead is as hard as keeping them. Marketing is a cycle and it starts with finding your leads. As cycle it often goes back to the start, now you don’t want to get stuck hanging in uncertainty because your business is cut short by the lack of sales leads. What... More »Where to Look for Good B2B Sales Lead
Social media networks have become a dominant force of almost every aspect of a person’s communication strategy. Businesses are remaining competitive by reaching their customers through social media networking. With effective management practices and low cost social media marketing, businesses have been able to use inexpensive ways to increase their visibility online. The extreme growth... More »Network Effects of Social Media
As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in accounting from one of the highest rated programs in the country, I realized I knew plenty about accounting but close to nothing in terms of marketing. That is obviously a problem for anyone trying... More »Six Ways Accountants Can Use Content To Boost Their Bottom Line
For sure, increasing sales productivity is a good thing. Marketing organisations are putting in place systems and tools to generate and score leads, so that reps can focus on more qualified prospects. However, even in the best case scenario reps will not close every opportunity. Some customers may not have a need to buy now.... More »Deliver a Great Sales Experience To Prospects, Including Those That Don’t Buy (Chapter 4)
Very interesting development came out of Twitter HQ yesterday. In a blog post, Twitter Product Manager Mitali Pattnaik introduced the Lead Generation Card as one solution amongst the Twitter Cards suite. With the Lead Generation Card introduction, it marks one of Twitter’s initial forays into social lead generation as a part of their product roadmap.... More »B2B Social Media Lead Generation: Some Great News!
If you’re suddenly finding yourself with a sharp drop in web traffic (or even a sharp rise) then chances are you’ve been impacted by the recent Google Penguin 2.0 update. Like the original “Penguin” it is designed to reduce the level of spam on the internet, but just like the original, a lot of innocent... More »What Happened to My Traffic! Dealing with Penguins!
At some point in our work lives, we all feel trapped and beaten down. Sometimes this is temporary and the situation resolves itself – new boss, transfer to different office, re-alignment of job duties. But, what happens when this becomes the norm? I was recently reminded of all of the effects of a bad work... More »Walking Away From A Job: The Scariest And Best Thing You Will Ever Do
Having just returned from another networking event, this time, San Francisco Small Business Week, we noticed that networking tends to be a lot like dating – Everything relies on your first impression! From bad breath, to talking with your mouth full, a lousy follow-up or forgetting someone’s name, people, including potential customers and/or business partners... More »Networking Dos and Don’ts from an Event Pro
Here in the US, Memorial Day means summer officially begins. It used to mean you could begin wearing white shoes, but nowadays I wear my Asics all year round, in whatever color comes in my size. It’s hard to believe that people like us used to get all caught up in those complicated social rules.... More »Online Marketing: Conquering the L-Word And Spreading The Word When You Launch Your Program
Want to piss off a lot of people & kill your page’s Edgerank? Then use the “Promoted Posts” feature on your page Timeline ASAP! Facebook has recently changed the default settings on Promoted Posts to force page owners to promote their posts to Fans AND Friends of Fans. In the past you could choose Fans ONLY —... More »Stop Promoting your Facebook Posts to Non-Fans. You’re Pissing People Off!
Everyone graduating college at one point or another wonders whether the school they attended will have a significant impact on their career. The answer is that in 99.9% of cases, the college you graduated from will not make you any more or less successful, nor will prevent you from achieving any goals. The only time... More »Does Your College Factor Into Career Success?
“Welcome to a world through Glass,” Google proudly announced on its website. Google Glass is a wearable computer with a head-mounted display. It’s important to understand what Glass is and isn’t. It’s not a replacement for your cellphone, and it must be paired with your current phone. It’s not for viewing videos or search queries,... More »Driving With Google Glass [Infographic]
Penguin 2.0 was officially rolled out yesterday afternoon as part of an ongoing battle Google has with spam. In Matt Cutts’ blog, he explained that about 2.3% of English-US queries are going to be affected to the degree that a regular user might notice. The changes have also finished rolling out for other languages world-wide.... More »Google Penguin 2.0 is Now Live