Allbusiness - Thu, Apr 26, 2012 5:00 PM EDTOne of the most popular methods of online advertising is CPC, or cost-per-click, advertising. If you have been researching online advertising, you are probably already familiar with this term.
As Web users become more and more jaded to banner and button ads, and click-through rates for these types of ads plummet, CPC advertising has taken hold. Ads are displayed in the same way as in CPM (cost per 1,000 impressions, or instances of an ad appearing on a Web site) deals — the difference is in More »What Is CPC-Based Web Advertising?