The Executive Summary is a synopsis of your business plan. It is often considered the most crucial part of the plan because it is the first section your readers will see and is designed to capture their attention and draw them into reading further. As an abridged version of the larger business plan, the Executive Summary should capture a couple of key points from each of the other sections. The Executive Summary should touch on most of the areas of the business plan, including: Your significa More »What Should Be Included in the Executive Summary of a Business Plan?
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The word "fired" clearly has negative associations in the workplace, but if you're a manager, you need to be prepared to let people go if they're underperforming or causing significant problems for the company. More »Steps to Take When Firing an Employee
It's important to know the laws most likely to affect your business. More »Business Laws That Small Businesses Should Worry About
Are you a worthy investment? Prepare for lenders to give you the financial once-over before granting you a small business loan. More »What Lenders Look for Before Granting a Small Business Loan
Online advertising isn't as confusing as many small business owners think. Just like in the brick-and-mortar world, the goal is to acquire new customers as cheaply as possible. It's the same with online businesses; only the methods are different. And just like in the offline world, knowing where to place your ads will determine the success or failure of your ad campaign. Generally, the products you sell will dictate where you should advertise. If your ad budget allows it, advertising on Web More »Where Should I Advertise My Online Store?
Strong management is becoming more and more important as my staff grows. Are there certain characteristics that make a good manager? Identifying management potential doesn't have to be complicated. In my experience, a good manager is someone who can plan, organize and sprinkle their activities with a dose of leadership. A good manager doesn't require a strategic plan for the next millennium. They just need to know what's happening next week and be able to communicate that information in a meani More »What Makes a Good Manager?
Define a target market for your business plan by researching the potential buying audience for your product or service. . More »Define a Target Market in Your Business Plan
Using the resume as a starting point, it should then be simple to find more details about that person’s employment history. More »How Can I Find a Person’s Employment History?
Letters of intent (LOIs) are nonbinding agreements that give the purchaser an opportunity to take a closer look at the revenues, expenses, and operations of a business before drawing up a formal contract. More »Preparing for a Business Sale with a Letter of Intent
Whether you're applying for a business loan or a personal loan, there are common mistakes that can hinder the process. More »Top 10 Mistakes Made When Applying for a Business Loan
One of the primary research tools used for acquiring data is the questionnaire. It is a simple and easily categorized means of gathering information directly from customers. More »Effective Questionnaires for Market Research
Promotional strategies can be a great, cost-effective way to generate exposure for your business. More »Creative and Low-Cost Ways to Promote Your Business