Watch how one home remodeling construction company got 439% more website leads just by making a few changes to their website.
How One Construction Company Got 439% More Website Leads“We have spent thousands of dollars getting traffic to our construction remodeling website… but the phone still doesn’t ring very much. What are we doing wrong?”
Does this sound familiar? It is actually far too common among construction and renovation companies trying to get more new business from where the fish are—the internet.
The problem may be junky, low quality traffic coming to your website. Or it could be poor targeting of the searchers.
But, often the problem is the website itself.
Your Construction Website’s Performance… and NASCAR
When a construction company gets a new website, they assume it will capture and convert more new business for them as soon as the web designer sets it up.
That would be a bad assumption.
How One Construction Company Got 439% More Website LeadsThink about NASCAR racing for a second. When Jimmy Johnson or Tony Stewart’s team unload their car from the truck, is it ready for the race?
Of course not.
They go through many practice sessions to adjust the setup of the car for the race. Once the race starts, what do they spend the entire race doing?
Making more adjustments.
The teams that make the best adjustments often win the race.
Just as it is foolish to think a race car can’t do any better than its initial setup, so it is with websites.
They can always get better. A lot better.
An Amazing Example Of Making A Website 439% Better
Let me show you a fascinating example of a construction company that didn’t assume their website was persuading as many people as possible to move forward in the buying process.
Through a methodical system of testing different layout designs, images and especially headlines and content, they found a combination that got them more leads and revenue.
Let me put that into perspective. Instead of getting 27 remodeling leads per 1,000 website visitors, they were able to increase that to 146 lead per 1,000 visitors.
27 —> 146 Wow!
That is without having to buy or obtain any additional website traffic.
They spent several thousand dollars finding the best combination. You might be thinking, “I can’t justify spending that much money to fiddle with my website!”
How One Construction Company Got 439% More Website Leads
Think of it like this: the money was “invested” in their website for a short period of time but then for month after month after month they earned 4 times the amount of revenue compared to where they started. The additional revenue month after month from a high performing website far exceeds the cost of finding the right combination.
So, for this example, you get 119 more leads (146 new-27 original), of which we’ll assume 30% become customers (35.7), times a new customer being worth, on average, $500 in gross profits…that is $17,850 in additional profits every month. That’s compared to the $2,500 they spent to make strategic adjustments to their website
Sometimes it takes courage to spend a little money to make A LOT more money.
Watch this short video that shows you exactly what they did.
“Every significant improvement in the response rate of your website can be worth thousands of dollars in extra revenue.”
How you can use this information…
You can download our free do-it-yourself Website Persuasion Checklist. It will show you specific, actionable steps to improve the response rate on your website. Download it today!
Do you need a professional evaluation of your website’s responsiveness? Go to www.MyFreeWebsiteEvaluation.com and request a free assessment of your website. It will provide you 7 actionable improvements to your site. What do you have to lose?
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