Mobile devices & smartphones are all about constant connectivity to the world beyond what you see in front of you. People have always had a natural hunger to consume information and content on a regular basis. This hunger used to be quenched by newspapers, then television, and now devices such as smartphones enable on-demand content consumption anytime and anywhere. Therefore, it is no surprise that adoption of these devices among U.S. adults continues to grow at a rapid pace.Mobile News Audience – Now 50% of all U.S. Adults
Today, half of all U.S. adults connect to the web via smartphone or tablet. Most of these users connect with paid and free news channels on a regular basis, according to a joint study by the Pew Research Center’s Project for Excellence in Journalism and The Economist Group. This study analyzed the consumption of news headlines and stories across smartphone and tablet devices.
News consumption is clearly an important part of a mobile-connected life, as the study found that one-third of all U.S. adults consume news on a mobile device on a weekly basis. In comparison, the same amount of time is spent playing games and using email services.
Mobile devices have also increased the amount and variety of news that people consume on a regular basis. Nearly 40% of the Pew Study respondents say they are reading more news while 33% say they are adding more news sources. This opens up many opportunities and brands to adopt the Social News Strategy and become an additional news channel for members of their target audience that are adding online news sources. The Pew Study also found that most mobile news consumers have a resistance to paying for content. This finding is another advantage that plays into favor with brands that broadcast industry news and information through social media.
This study, among many others, illustrates the opportunity for brands to reach their target audience through digital news consumption. The audience is there – will it be you or your competitor that earns their attention?
For more information, read the entire Smartphone Ownership Update Report on the PEJ website. Also, here is the winning infographic of the PEJ’s infographic contest based on the study’s news data.
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