Mobile messaging apps are sprouting in the entire APAC. If South Korea has Kakao Talk, Japan has Line, China has the WeChat then the easternmost country Vietnam has Zalo. According a latest story published at Tech In Asia, the homegrown mobile chat app has hit 2 million users. A remarkable milestone for VNG Corporation at a time when apps like Kakao Talk and Line both have one million users in Vietnam.
The beta version of Zalo was released in August, 2012 and thereafter a full release was followed in the month of November. The app has since then caught on with the locals. By January 2013, the app had 500,000 users which touched a million users by the arrival of March. So, like all other messaging apps in Asia even Zalo is witnessing a hockey stick growth.
The rocketing growth has also happened because of two reasons – 1) The support from the local community, and 2) Strong push on advertising. This is where the support of VNG has been useful. Vuong Quang Khai, who manages web and mobile at VNG acknowledged the milestone and is aiming for five million users, which would capture 50% of the smartphone market in Vietnam.
On this occasion Zalo has released some interesting stats behind this growth:
1. Zalo is the first messaging app that comes preloaded on Nokia Phones. A deeper integration in future like what Nokia did with Whats App would be interesting.
2. 58% of the app users are male and 18-25 age group is the most active group on the app. However, only 8% of users below the age group of 18 are active. May be its time to get some more excitement like the plus friend feature being provided by Kakao Talk.
3. Use of Funny Icons tops the list of usage every second on the app, followed by group messages and photo sent.
4. And, finally the app is driving traffic from 18 countries like Korea, America, Taiwan, Japan, Singapore, China, Australia, Russia, etc.
The app’s intention to attract more crowds in the coming months is due to its roll out of an English version. However, going global will be something the app makers would be eyeing for but engaging users beyond messaging and group chatting would be crucial for Zalo.
Image courtesy: Zaloapp
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