Marketing that ResonatesAs I look to integrate all of the marketing channels together, I am constantly reminded by this term
resonate (ˈrɛzəˌneɪt) — vb (often foll by with ) (foll by with ) 1. to resound or cause to resound; reverberate 2. (of a mechanical system, electrical circuit, chemical compound, etc) to exhibit or cause to exhibit resonance 3. to be understood or receive a sympathetic response: themes which will resonate with voters 4. to be filled with: simple words that seem to resonate with mystery and beauty
- Online Content alone does not work by itself
- Video alone does not work by itself
- Hard Copy Material does not work by itself
- Social Media Dialogue does not work by itself
- Email Marketing does not work by itself
- Boards, Banners and Signs do not work by themselves
- Advertisements do not work by themselves
It takes all forms to create the right sound, or resonate among the people who need you.
How strong that tone is really depends on how well you are mastering each of these areas. Obviously some areas may work better for you than others, but the fact is that none of these areas can be ignored. There are risks involved in each of these areas and it really comes down to where does your company resonate the most.
In my case I would tell you that “Tradeshows” help to bring all of these areas together in one place. People are attracted to your brand a number of different ways. Working on a way that helps your brand resonate with others should be your focus.
Start asking the hard questions of people who you come in contact with you – You might be surprised.
Ask people this simple question, “How did you hear about Company X? ( Company X is your company)
In the past couple of months I have received the following answers:
- A brochure at a company,
- A YouTube Video,
- John Smith (Neighbor, Co-Worker)
- Google Search
- Field Representative
- A soil bag
- A pen
- Newspaper article
- Midlands Business Journal
- Omaha Chamber of Commerce
- University of Nebraska
- University of Iowa
- Soil Ag PhD
Make your brand resonate in a number of ways and listen to people who are finding your brand and conducting business with you.
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