Marketing Friday’s Take Away for the WeekendWhy Develop Your Business Online?
Customers don’t need you; they can always find the products, prices and features they want online or at some other store. With technological advances customers are no longer restricted by physical boundaries; data and experiences are now readily available both online and offline. Although customers have evolved alongside the web, most advertisers have not. Don’t let your company get left behind!
The online success of your company depends on the quality of your content – text, audio, video, photos, graphics, and so on. Only compelling content will draw online viewers and potential customers to your company. Most Internet marketers erroneously concentrate on the appearance of their websites to the detriment of their content. This simple guide can assist you in developing your online presence.
Understand Your Client
The greatest asset a company possess is not its building, reputation or heritage. It’s their clients. Understanding your client is an essential element in building your online presence and drawing the right traffic to your website. To do so, extensive research should be conducted in order to learn who your clients are and what they want. It is important to consider how you and your company can make your client’ lives better. If you don’t meet your client’s needs, they’ll find someone who will. Remember, most products fail because they lack “customer-focused design”. The crucial “missing link” in any market research is your customer’s reasons for acting or making a purchase.
Why Use Social Media?
The Internet has elevated the influence of word of mouth to global levels. You can turn Social Media outlets into “proactive feedback machines” that support your company. Social Media represents the awesome “power of the collective” and Social Media marketing can create vast word-of-mouth advertising – its biggest benefit for marketers.
Consumers hold the power as “everyone is a medium, everyone is connected and everyone’s need for self-expression is increasing.” You cannot control how people communicate back and forth about your products, service or company, but you can influence it. People make purchasing decisions based on emotions heightened by social media; therefore how you present your online content is more important than what it offers.
Unlike traditional marketing, Social Media allows you to promote your products and services online without interrupting – or irritating – your audience. To create effective social media marketing campaigns for your company, firm business objectives and quantitative achievement metrics should be put in place. To make the most of your social media presence, it is important for you to listen to your customers, competitors and other commentators. Remember, companies can imitate each other’s successful social media marketing strategies.
Do You Have a Brand?
Build your brand engagement: You want the right people to talk about the right things for the right reasons. Companies cannot control the meaning of their brands in the minds of the public; however, great messages will inspire buyers to communicate about your brand. People buy a brand when it aligns and connects with their needs and feelings. Branding is an emotional process.
Dependent on your your audience, the branding of your company should stress quality, performance, value and security while in the B2B sector branding will stress social responsibility, honesty and relevance rather than technology. Positioning determines how people think of your brands relative to other similar brands and so you should aim to position your brand against the weaknesses of your competitors’ brands. Companies with strong brands rebounded more quickly than those with weak brands.
Why Go Mobile?
Your businesses can connect with customers directly through their mobile phones in a way that is cost-effective, interactive and specific to each individual. This enables your company to customize each message to its own audience and offer location-based information, such as weather or traffic data. Location, time and space do not restrict mobile device consumers. “Always on,” ubiquitous mobile devices can provide you with easy access to data and commerce.
Smartphones can enable your company to influence consumers directly at the precise moment they plan their purchases. The smartphone is a camera, a movie player, a musical instrument and a Web surfer. It makes phone calls and is the perfect place for you to reach your clients. The “Golden Rule” of mobile marketing is that mobile consumers hate waiting for downloads; therefore, it is important to keep your messages simple. Nearly three out of four people worldwide own cellular telephones – can you really afford to leave this market untapped?
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