The Challenge: Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you calculate the value of increased retention. By understanding the lifetime value of a customer, you can determine whether... More »Focusing on Relationships, Not Sales, Generates Greater Revenue
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There are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and... More »Are You Aware of How (Well) You Engage?
“For companies to transform on a larger scale, individual leaders must transform.” - Casey Sheahan At its core, business is a form of human social organization — people coming together to do something with purpose and to create value for themselves, each other and others around them. Businesses, like other forms of human social organization,... More »Conscious Leadership is an Inside Job — Reflections from Casey Sheahan, CEO Patagonia
The growth of independent contractors in the workforce has prompted some to call the new, post-recessionary U.S. work world the “1099 Economy,” referring to the name of the tax form filed by independent contractors. An estimated 10.3 million U.S. workers are independent contractors, according to 2010 U.S. Census Bureau data, and all indications are that... More »Use Care in Classifying Contractors vs. Employees
Thought leadership in an industry is important to generate inbound leads and have clients come to you. Sales is thought of traditionally as a result of cold-calling or cold-emailing — purely from hard work in developing relationships and pushing for the sale. But the smart marketer or salesperson understands that sales conversions greatly increase when... More »How to Develop Thought Leadership
There’s a reason the website “What would you do if you weren’t afraid?” has caught on like wildfire. It taps into our basic insecurities — and the fact that deep down inside, we know these fears, more than anything else, are what hold us back and keep us from fulfilling our dreams. Fears don’t just... More »What Would You Do If You Weren’t Afraid?
“Killing with kindness” means to overwhelm or harm someone with over-the-top benevolence. If you’re depressed because your diet plan isn’t working and your mom responds by baking you a daily batch of cookies to cheer you up, she’s killing you with kindness. Killing with kindness is also how content marketers vanquish their competitors in the... More »Will You Be Killed by the Kindness of Your Competitors?
When it comes to crafting and sending out resumes, online warnings abound regarding how social media channels such as Facebook and Twitter fit into a job search. These days, many employers, hiring managers and recruiters take to consulting the Internet when sifting through resumes, if only to do a bit of housecleaning prior to setting... More »Incorporating Facebook Into Your Resume Strategy
Very few entrepreneurs, board members, or investors give much thought to leadership development. That's a huge mistake. More »7 Reasons You Can't Learn Leadership on Your Own
The nature of introversion can make it hard for some introverts to perform well at interview, resulting in introverts appearing less qualified than the extroverted. It is important however not to overlook your introverted candidate. Introverts are often intelligent, self-sufficient, calm, measured and thoughtful. Introverts are great researchers, listeners, writers and strategists. You could certainly miss hiring the best... More »Interviewing an Introverted Candidate
Let’s face it. Tier I, Tier II and Tier III are vastly different in their unique messages. Tier I The manufacturers. Ford, Chevrolet, Toyota, Audi, Buick, Lincoln, Honda, etc. Tier I Message: Tier I advertising is all about creating a desire to be a part of something. This is where a brand’s message shines. For... More »Work With Factory Messages, Not Against Them!
Over the last decade, adoption of lead management technologies has blossomed across a wide variety of industries including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Business-to-Consumer (B2B2C). Historically, the high-tech and software industries saw considerable early adoption growth in lead management. But more and more companies across a wide array of industries are starting to realize lead... More »6 Industries (Beyond High Tech) Where Lead Management is Essential
Question: What do entrepreneurs need to watch out for BEFORE bringing on a business consultant? Question by: Ashley Talk to Family and Friends First “Before bringing on a consultant, make sure you have a problem you need consulting for in the first place. A good way to find out is by having the same conversation... More »Do You Need a Business Consultant? 11 Things to Think About