Robert B. Cialdini is a pivotal thought leader on the psychology and science of persuasion. His research and theories on the topic of human interaction have influenced people from all walks of life, but they have resonated particularly with those in the business world. Cialdini has written about many different facets of human persuasion, but... More »The Science Of Persuasion
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Employee giving programs are a powerful way of maximising your personal charitable giving. Charities gain reliable, regular funds and by making pre-tax donations to charities through workplace giving, the impact of your donations can go much further. In fact, with employer matching in place – where every dollar that you donate is matched by your... More »QUT Staff Think About the Future with Staff Giving Program
People choose your business for a reason. It may be convenience, service, quality, the “in” thing to do, or a combination. Knowing why your customers choose your company and how they want to be served is critical to creating a sustainable growth strategy. Without this knowledge, your marketing can do little more than fire shots... More »The First Rule of Business Growth – Know Your Customers
There are certainly a ton of stressors out there that can make life challenging, but job stress likely leads the pack for most of us. The costs of job stress can be deafening. Afterall, you probably spend 40-80 hours working a week, making a living, surrounded by stress . In the U.S. job stress is... More »The Costs of Job Stress and How to Combat
We’re a society that’s obsessed with change and growth, and in many ways that’s a great thing. When a person challenges himself to learn new skills, acquire new positive behaviors, adjust to transitions, assume new responsibilities, he typically becomes broader, more productive and emotionally mature. While this is true for most people, it’s also true... More »How Much Growth is Healthy? When is Maintenance Better?
How much of an impact does our environment have on our performance? Psychologist Adam Alter explores this question in his book, “Drunk Tank Pink.” The inspiration for the book’s title comes from a study psychologists did in the 1960s. They painted Canadian schools various colors to test whether they could calm the more badly behaved... More »What Color Is Your Cubicle? How Office Environment Affects Productivity
Making cold calls to create hot leads is difficult for anyone, but especially so for people who are new to the sales game. If cold calling is part of your job description, you can relate to Will Smith’s character, Chris Gardner, in the movie “Pursuit of Happyness.” Call after call, attempting to get a foot... More »Making the Sale: 3 Cold Calling Tips
Because of some of the work that I’ve done, one of the things that really interests me is organizational structure. I like peeking into the ways in which an organization functions because I think that we can learn a lot about how and why they succeed. As a result, when I heard that Zappos was... More »Can an Holacratic Organization Be Successful?
Recently we published a blog on the emerging importance of inside sales in the B2B market. As noted in that blog, this trend is driven by a number of factors including the pressure for profitability and the belief that buyers are more accepting of remote selling. Since we received a number of comments, we thought... More »Inside Sales – 3 Research Findings for Improving B2B Performance
The ever growing and constant exposure of company cultures like Google, Facebook and Square have reset the work expectations of the emerging generations that are pouring into the workplace. Slides, free food, nap rooms, beer carts and no vacation policy are becoming staple work perks for job-seeking Millennials. There’s no other business that gets company... More »Zappos’ 11 Company Culture Aspects That Win Over Millennials
A number of people I speak to eventually ask about my occupation. Many ask what’s different. “What’s unique about how you do business marketing materials editing and advertising? We already have people doing that, Corey.” My answer is legitimate – and I admit I stole the concept; from observing a successful fast food restaurant. I... More »How-To Overcome ‘What’s Different About Your Product?’ Questions: A Fast Food Case Study
The Internet and social media, and technology in general have changed your business. Or at least they should have. Perhaps they’ve changed your business, and the way you do business, without you even knowing it. Or, perhaps, you’re fighting it. But the key is to discover new ways of selling your products or services, or... More »The Future of Your Business and the Need for Change
Being a business owner is an incredible choice. It is thrilling to build a company, shape the future, fuel economic growth, sell your offerings to thrilled customers, and create a team of remarkable people. It can also be demanding, overwhelming, frustrating, and very stressful. To survive for the long haul as an entrepreneur, it’s essential... More »10 Secrets to Being Happy As An Entrepreneur
Consider for a moment, your management style. Dr W. Edwards Deming [Out of the Crisis, 1982], put forward two types of mistakes that you, as a manager can make when dealing with “variation” in process and outcomes. The first is to interfere or tamper when everything is normal & within tolerance (common causes), indicative of... More »What Makes a Good Leader
Employee retention: it’s something every business focuses on. You try to have a good work environment and create incentives to keep your employees at your business. An article in Entrepreneur noted that great strategy includes: performance, communication, loyalty and competitive advantage. A strategic change to mobile data collection combines all of these points, while saving... More »Better Retention with Better Data Collection