Resumes need to show how you add value to an employer – so you are the person they want for the job. This is a 2-fold process – first that you meet the job requirements (this can be by having done the job duties) and secondly on how you contributed (accomplishments) while doing the job... More »Great Resumes Include The “How.” Does Yours?
Are you under constant pressure to deliver ever increasing sales targets? Do you want to explore if there is a way that you can build a culture that enables high performing sales teams and guide them to consistently push the limits and deliver quarter after quarter? Then join me in my quest to find out... More »Building High Performing Sales Teams
Some of the common fears about outsourcing software lead generation include exploiting bad labor practices or people who really are not trained well enough to do the job for you. What these worries do not tell you is that expert lead generation companies have no trouble treating its recruits well but at the same time putting... More »Outsourced Software Lead Generation Trains Itself While It Works
Spring is upon us which means many new college grads are hitting the job market in search of their dream job or at least an entry level job that will pay the bills. In addition to competing against fellow grads for open jobs, you’ll be competing against older, more seasoned employees with more experience. New... More »6 Interview Tips For New College Grads
Internal business strategies, collaboration techniques, and innovative approaches typically fall under the umbrella of all-things-confidential — after all, that’s why they’re internal. But the internet has made the quick and widespread dissemination of information accessible to pretty much anyone, and since it’s not so easy to plug up digital leakage, today’s companies have to learn... More »How Collaboration and Open Innovation Builds Businesses and Industries
After compiling decades of research, MIT Professor Tom Allen found that, despite the seemingly booming popularity of business collaboration platforms, people are not likely to collaborate very often if they are more than 50 feet apart. Kind of a bummer, considering the number of people who work remotely these days. But Allen’s number might not... More »Business Collaboration Finally Grows Up in 2013
Years ago I realized that I love making a sale but I hate the process I have to go through to get there. I would look at my sales colleagues picking up the phone with the same relish and excitement that Homer Simpson eats a doughnut. I had to ask myself the question….”What is wrong... More »Is There Life After Call Reluctance?
With a hundred and ten cornets close at hand. This is the opening line of the song “76 Trombones” featured in the famous musical, The Music Man. While I am a fan of brass sections, this blog post is not about marching bands. The opening line from the song reminded me of the necessity for... More »76 Trombones Led the Big Parade…
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start if you haven’t yet…started? And who should lead the... More »Why CMO’s Need To Be More Involved in Ecommerce
One of the most important, but often undervalued, priorities when starting up a new company is developing a vision for it. It’s very important to craft a vision that can carry your company over both the short and the long term. Although this can certainly change over time in response to shifts in the market... More »How to Develop and Implement an Entrepreneurial Vision
Fourteen years post college, Matt DeMargel was Director of Media Relations and Promotions for the Durham Bulls. It was, after all, a natural fit since he grew up in St. Louis, Missouri, “Baseball’s Second City,” and, as is often the dream of many kids who grow up in a sports-obsessed town. Though he acknowledges it... More »A Job Search Homerun
For plenty of companies across the country, slogging through resumes and cover letters just isn’t the best way to hire. There are millions of job seekers sending their resumes out on the Web with the click of a button, and it’s resulting in too much spam for companies to sift through. Increasingly, businesses are turning... More »Employee Referrals Missing The Mark? How To Identify and Fix Flaws
As we make our way closer to the end of the alphabet of our ABC’s of small business, we’re tackling trademarks, which can be a name, design, or logo that distinguish a company and emphasize its uniqueness. Trademarks, as defined by businessdictionary.com, are distinctive instead of descriptive, affixed to the item sold, and registered with... More »T is for Trademark
I intended to post this a couple of months ago. The advice is still absolutely relevant – it’s timeless – but I felt I must admit that revelation in case the gaffer is reading and thinks I’m moonlighting. Which I’m not, unless Cybil Shepherd comes knocking… With four years under my belt spent failing as... More »7 Ways to Survive Freelancing
As everyone in the marketing world knows, attribution is one of the hot topics for 2013. Our friends at RhinoFish Media, a PPC consulting firm, have written a guest post explaining the problems with outdated models of attribution. A simple travel metaphor illuminates just how wrong these models can be. The number one thing we... More »Outdated Models of Attribution Explained By A Doorman
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