The world we live in thrives, because companies produce and manage data. In fact, data is the new currency of the global market. Problems arise when a company’s data isn’t properly protected: A company may experience significant downtime or lose customers because of lost data. They may even lose a significant piece of the market... More »Business Benefits of a Cloud Backup Solution
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Who is a Project Manager Anyway? As Chelsi spoke about the other week in her post here, project management is something for everyone, not just those officially called Project Managers. Anyone in a management role within any organisation will have responsibility for ensuring their teams get a project done successfully. And by project I mean... More »Help! I’m an Unofficial Project Manager
Networking: Where Business meets Social Networking should be an important part of your Marketing mix. It provides a great opportunity for relationship building, brand awareness and lead generation. Networking in itself can be a full-time job if you let it. Time is a scarce commodity these days. People are so busy these days that they... More »Be Minty Fresh
When it comes to gender equality we’ve made significant moves in recent decades, particularly in education. But in the office, women are still consistently paid less and promoted less often than men, and are less likely to advance their careers as far as men (check out some stats here). Simultaneously, many men find it more... More »Gender Equality in the Workplace Increases Productivity
On a recent morning I got up early to go to San Diego, leaving my apartment at 5:30 a.m. in hopes of beating the L.A. commuter traffic. While stopping for gas at a Shell station on La Cienega, I thought I’d get some hot water to make a cup of mate tea, but discovered the... More »Courtesy is Always a Good Strategy
There is nothing wrong a little dose of hyperbole for your lead generation campaign. There is everything wrong when it leads to sensationalism. Today, as online technologies enable more publishing of content, there is more room for that kind of sensationalism. Resist the temptation to turn your lead generation campaign into a supermarket tabloid! When... More »Lead Generation Tips: Sensationalism Is Not Success
A few years ago, my wife and I decided to put ceramic tile in our entranceway and kitchen. We were undecided about whether to do the job ourselves or to hire a contractor. One evening, I went to our local Home Depot to do some research. I had the good fortune of encountering a very... More »Pause-Answer-Stop: The Key to Clarity
Buyer personas may be one of the most discussed, elusive, and least understood facets of marketing. The key to converting prospects into customers is based on a clear understanding of who you are marketing to and how to get them interested in your product. The first step in creating effective, actionable buyer personas is to... More »Use Buyer Personas to Grow Your Business
The fast-paced world of mobile apps may benefit from a software development method that aims to boost efficiency and flexibility: DevOps. DevOps, which borrows concepts from the Agile software movement, seeks to pull together the development and IT operations sides of an organization. That can prove difficult, since developers tend to favor change while operations... More »How Will DevOps Impact Mobile App Development?
We all use email to agree on a meeting time. Unfortunately it’s terribly inefficient, especially when it’s done incorrectly. A salesperson who is sloppy about it will drive the new, potential client nuts and make the client wonder if she really wants to do business with the salesperson. It is the salesperson’s first test. You’ll... More »The Salesperson’s First Test: Making an Appointment via Email
This week on the Magnet Minute, Amy shares some advice on how to research and approach an online influencer to help you market your brand through influencer marketing. Regardless of what you’re asking for, make sure you know your influencers. This includes reading their latest content and being familiar with the tone of their community,... More »How to Connect with Online Influencers :: Magnet Minute [video]
…And we’re back for part II as promised in our post: What You Need to Know About Missing Referrer Data in iOS 6. Today we will outline the workaround we’ve developed internally for tracking calls from users that come to your site with no referer information. Today that most likely means that they are visiting... More »What You Need to Know About Missing Referrer Data in iOS 6: Part 2
You’ve done the research on moms and tablets, you know they’re one of the fastest growing adopters of the device. You’ve weighed the pros and cons of creating an app and if it will increase engagement with moms. You know which devices and operating systems to include in your responsive layout plan. As a brand... More »15 Facts You Can Use In Your Next Presentation On Tablets
It’s one thing to lose data because your hard drive crashes and no one is able to retrieve it. It’s another thing if someone accesses your data and steals it. If your network is infiltrated by hackers, or your employee’s mobile devices are lost or stolen, how upset would your customers be? What laws could your company be breaking? Could a cyber-attack cause a data loss that shuts down your business? More »How Can You Protect Your Business From Cyber-Attacks?