My recent posts, “But Your Price Is Too High,” and “Price Is Meaningless Until You Establish Business Value,” have stimulate heated discussions and debates on LinkedIn and other venues. What’s struck me is we still have very fundamental misunderstandings of value, value propositions, and how we understand, create, communicate and deliver value to our customers.... More »Do We Really Understand Value?
The launch of a new product can be an exciting time for a company. Nearly every department has a role and expectations are high. Leadership describes how sales of the new product will positively impact the company’s future and help position the company strategically for long-term success. Excitement is palpable, except in sales where the... More »Successful Product Launches Solve Business Problems
After an accounting firm’s marketing department has identified its optimal target markets and developed messaging that speaks to this target’s needs (as discussed in “What Makes a Successful Accounting Firm Marketer?”), the business developer’s goal is to establish and nurture trusted, one-on-one relationships in order to expand the scope of current work. Think about it... More »What Makes a Successful Accounting Firm Business Developer?
I have often wrestled with helping strong leaders truly see and understand what they must do differently to be great leaders. Strong leaders are committed, hard working, diligent, responsible, and frequently highly skilled in their functional area. Great leaders take responsibility for the whole, not just their functional area. They think a lot about consequences... More »Good vs. Great Leaders: One Word Sets Them Apart
At times, it might seem like marketing moves at the speed of light. Just when you think it’s safe to stop and take a breath, you realize you’re actually behind in 10 other areas. It’s easy to set things on the back burner and rely on “the way it’s always been”. But, as marketers, we... More »Evaluating Your Lead Management Process: 15 Questions to Ask
The majority of small-business owners want to see comprehensive immigration reform include a way for newcomers to the U.S. to achieve permanent legal status. More »Entrepreneurs Support a Pathway to Citizenship for Immigrants
‘What exactly is the Google Play info cards…???’ “What is the name of this particular actor or actress? Is he/she the one who was present in that particular horror movie?” As a viewer, you can ask such questions to yourself or to others while watching a movie on Google Play. The good news is, users... More »Get a Detailed Insight of Your Google Play Movies Through Info Cards
Congratulations! You’ve completed your 360 survey. The hard part is over. Now it’s time to kick back, relax and bask in the glory of another job well done. Or at least it would be if there wasn’t still some work left to do. When a 360 survey is completed, it’s time to start your 360... More »Asking the Difficult Question: How to Review Your 360 Survey
One of the most common yet often dreaded adversary to any company’s lead generation campaign are negative market predictions. While some might scoff them, others buy them to the point that it is almost prophetic. Sometimes you feel tempted to boost your IT company’s own lead generation campaign because you think being in the tech... More »Lead Generation Tips – Be Wary Of Extreme Prophecies
Generating sales leads themselves is never the end of the marketing process. They are only just potential customers after all (with the potential to help keep business running). After the appointment and after a sale, it could be that your sales leads only began the real work. Good Instruction Manuals Retain Sales Leads Whenever you... More »Sales Leads – Give Instructions After Qualifying
It’s an all-to-common condition: people suffering from toxic work environments. We’re not talking about hazardous materials… but instead: hazardous people. A horrible boss or co-worker might have their own agenda, is experiencing mental issues, is power-hungry and thrives on stomping on people, or is just downright evil. But the end result is the same: You... More »Workplace Survivor: Toxic Work Environments
Samsung recently released its latest addition to the Galaxy line of smartphones: The Galaxy S4. The much-loved South Korean smartphone manufacturer also released several smartphone accessories to accompany the Galaxy S4. Better sell your smartphone now, because you’re going to love these accessories! S Band This accessory helps users track their daily activities. The S... More »Accessories to Accompany the Samsung Galaxy S4
There are two quick ways to create a mobile website or create a mobile version of your existing website. One of them works best for people using a Content Management System (CMS) such as WordPress and the other works best for people with their own custom website platform (or a unsupported CMS). Create A Mobile... More »Create a Mobile Website in 30 Seconds
Worldwide, millions of organisations have discovered the fantastic benefits of video conferencing. What only a decade or so ago would have seemed something akin to science fiction is now used by businesses of all sizes, and in all industries. If you’re wondering whether video conferencing might be of benefit to you, here is a brief... More »Video Conferencing – Visually Amazing
Question: How do you keep your startup team on task without becoming a micromanager? Question by: Ashley Keep Up the Weekly Meetings “I meet with my team members once a week to discuss progress over the past week and projects for the next week. We work together to discuss priorities and deadlines. We keep the... More »12 Ways to Keep Your Team on Task (Without Micromanaging)
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