I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want to develop the thought that there are still far too many dangerous disconnects between the marketing messages propagated by organisations and the conversations their sales people are actually having with prospects. If... More »Bridging the Gap Between Marketing Messages and Sales Conversations
Manage A Business
It’s not the load that breaks you down; it’s the way you carry it.” Lena Horne If you have confidence in yourself, tend to think independently, and make your own choices in life, it wouldn’t be all that surprising to discover you prefer to figure most things out by yourself. Because you are reasonably self-assured,... More »Asking for Help: It’s a Good Thing
Moms are one of the fast growing user groups of tablets, with 22% of moms owning a tablet compared to 16% of the general population. Given the rapid adoption of tablets by moms in the United States, the Trends team took an in-depth look in our latest white paper at why tablet use is on the rise... More »Tablets 101: A Primer for Mom-Focused Brands
A shrinking economy. Rising labor costs. Stalled worker productivity. For U.S. companies, the latest government data paints a bleak picture, with employees already working near their maximum efficiency. That’s according to an article on Bloomberg.com, a business intelligence service. More »How Can The Cloud Drive Productivity Without Increasing Labor Costs?
I was asked during a call with an organization how I would classify or segment it as a prospect. That got me thinking about what brings our clients to Monetate, and the kinds of segmentation that supersede vertical, company size, and budget. When I think about the world of websites and the enterprises that drive... More »The 3 Must-Haves of Online Personalization
Small business owners are always looking to reduce overhead. Today, many are finding ways to use cloud computing and remote workers to realize savings. A location-flexible work environment can result in lower overhead than maintaining a traditional office space, according to an article on Business 2 Community, a popular business blog. The key to trimming... More »3 Ways To Reduce Overhead Using Cloud Services
When hiring a keynote speaker, the goal is not to hire the best one you can find, but the best one for your event and your audience. Depending on your requirements, hiring a funny keynote speaker could be a great idea – or a terrible one. A keynote speaker may set the tone of your... More »Is a Funny Keynote Speaker a Good Idea?
After years of working as a Software Engineer, I was ready to go back to my passion around teaching and facilitating. I applied for a “Training Specialist” position. Of course, before applying, I needed to re-paint my brand with fresh colors, get into new circles of professionals, position my experience from an angle that was... More »Would They Like to Work With You?
Are you making progress on your business goals for the year yet? If not, consider taking a more strategic approach to business growth by setting measurable (and realistic) goals, planning for obstacles, preparing for change and, ultimately, having a better and more clearly defined purpose for your business and your team. Below are five things... More »5 Steps to Set — and Achieve — Your Business Goals
Social media policies weren’t something companies even needed to deal with just a few short years ago. Now they’re a hot topic for most HR pros, especially if you’re the first one hiring in your company. Setting up an HR Department requires thinking through this potentially thorny issue. And it’s not just for small companies,... More »Do Your Employees Even NEED a Social Media Policy?
For most companies, switching to cloud-based services to manage their business operations can help increase productivity while lowering operating costs. The earliest adopters were technology and marketing companies, but cloud services offer advantages to all small- and medium-sized businesses. Managing your business in the cloud is all about having the flexibility to access company information... More »How Can The Right Cloud Services Boost Small Business Productivity?
Whether you write your own or have your resume written professionally, one thing remains true: You have to be able to speak to it. You have to be able to bring it (and your value) to life during a recruiter meeting or job interview. Why? Because many interviewers do what I call “resume interviews”. They... More »Your Professional Resume: Can You Speak To It?
To anyone involved in game design, feedback loops will be well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used. Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are... More »Feedback Loops, Gamification and Employee Motivation