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How to Make More Money by Giving Away Your Most Expensive Product

Executives at Pratt & Whitney, one of the largest jet engine manufacturers in the world, were facing several major problems t…

Do Yourself a Favor: Hire Nice People

Knowing Yourself: Do You Have the Right (Leadership) Stuff?

The core to leadership strategy is simple: To…

The Salesperson’s First Test: Making an Appointment via Email
Business 2 Community - Wed, Apr 3, 2013 5:10 PM EDT
We all use email to agree on a meeting time. Unfortunately it’s terribly inefficient, especially when it’s done incorrectly. A salesperson who is sloppy about it will drive the new, potential client nuts and make the client wonder if she really wants to do business with the salesperson. It is the salesperson’s first test. You’ll... More »The Salesperson’s First Test: Making an Appointment via Email
How to Connect with Online Influencers :: Magnet Minute [video]
Business 2 Community - Wed, Apr 3, 2013 3:50 PM EDT
This week on the Magnet Minute, Amy shares some advice on how to research and approach an online influencer to help you market your brand through influencer marketing. Regardless of what you’re asking for, make sure you know your influencers. This includes reading their latest content and being familiar with the tone of their community,... More »How to Connect with Online Influencers :: Magnet Minute [video]
What You Need to Know About Missing Referrer Data in iOS 6: Part 2
Business 2 Community - Wed, Apr 3, 2013 3:00 PM EDT
…And we’re back for part II as promised in our post: What You Need to Know About Missing Referrer Data in iOS 6. Today we will outline the workaround we’ve developed internally for tracking calls from users that come to your site with no referer information. Today that most likely means that they are visiting... More »What You Need to Know About Missing Referrer Data in iOS 6: Part 2
15 Facts You Can Use In Your Next Presentation On Tablets
Business 2 Community - Wed, Apr 3, 2013 2:37 PM EDT
You’ve done the research on moms and tablets, you know they’re one of the fastest growing adopters of the device. You’ve weighed the pros and cons of creating an app and if it will increase engagement with moms. You know which devices and operating systems to include in your responsive layout plan. As a brand... More »15 Facts You Can Use In Your Next Presentation On Tablets
How Can You Protect Your Business From Cyber-Attacks?
Business 2 Community - Wed, Apr 3, 2013 1:36 PM EDT
It’s one thing to lose data because your hard drive crashes and no one is able to retrieve it. It’s another thing if someone accesses your data and steals it. If your network is infiltrated by hackers, or your employee’s mobile devices are lost or stolen, how upset would your customers be? What laws could your company be breaking? Could a cyber-attack cause a data loss that shuts down your business? More »How Can You Protect Your Business From Cyber-Attacks?
Canada: The Next Start-up Frontier?
Inc - Wed, Apr 3, 2013 1:27 PM EDT
With its new Startup Visa program, Canada's hoping to lure foreign entrepreneurs. But what do start-ups stand to gain by heading north? More »Canada: The Next Start-up Frontier?
Three Tips from Retail Experts on Going Global
Business 2 Community - Wed, Apr 3, 2013 11:14 AM EDT
The benefit of e-commerce, as opposed to on-premise shopping, is that the Internet allows us to cross international borders with the click of a mouse. That is where the simplicity of entering a global market ends. At a customer panel TransPerfect hosted recently in New York, retailers, e-tailers and marketers came together to discuss the... More »Three Tips from Retail Experts on Going Global
What Multicultural Millennials Really Want
Business 2 Community - Wed, Apr 3, 2013 10:55 AM EDT
Multicultural Millennials are defined just as much by their psychographic attributes as they are their demographic statistics. They share a common mindset that should be considered and factored into communications strategies more so than the traditional siloed approach of targeting by race and ethnicity. This audience seeks leading edge trends and social currency that technology,... More »What Multicultural Millennials Really Want
2 Best Words for a Start-up Job Description Ever
Inc - Wed, Apr 3, 2013 10:32 AM EDT
Next time you write a job description, take this hint from a U.S. Army Green Beret. More »2 Best Words for a Start-up Job Description Ever
Seven Things to Know About Microsoft Lync (And One Thing You Should Do About It)
Business 2 Community - Wed, Apr 3, 2013 7:55 AM EDT
The economy remains a schizophrenic beast. The stock market may be rocketing upwards, but governments are imposing painful cutbacks such as the U.S. Government’s $1.2 trillion sequestration. At the same time, businesses are eager to gain the benefits that collaboration solutions can deliver to their organizations. 56% of enterprises view collaboration tools as very important... More »Seven Things to Know About Microsoft Lync (And One Thing You Should Do About It)
Mobile News Audience – Now 50% of all U.S. Adults
Business 2 Community - Wed, Apr 3, 2013 7:50 AM EDT
Mobile devices & smartphones are all about constant connectivity to the world beyond what you see in front of you. People have always had a natural hunger to consume information and content on a regular basis. This hunger used to be quenched by newspapers, then television, and now devices such as smartphones enable on-demand content... More »Mobile News Audience – Now 50% of all U.S. Adults
How Can I Trust You? CIOs Are Turning to This Answer
Business 2 Community - Wed, Apr 3, 2013 6:50 AM EDT
Last week I had the opportunity to meet over 25 CIOs and key IT decision makers to discuss collaboration and mobility in the enterprise. It was an engaging meeting, with fluid conversation and open sharing about the collaboration experience across industries as diverse as banking, health care, trans-oceanic transportation, and even flavors and fragrances manufacturers,... More »How Can I Trust You? CIOs Are Turning to This Answer
How to Become a Little More Extroverted
Business 2 Community - Wed, Apr 3, 2013 6:02 AM EDT
Leave an extrovert alone for two minutes and he will reach for his cell phone. In contrast, after an hour or two of being socially “on,” we introverts need to turn off and recharge. My own formula is roughly two hours alone for every hour of socializing. This isn’t antisocial. It isn’t a sign of... More »How to Become a Little More Extroverted
5 Secrets to Seamless Desktop Virtualization
Business 2 Community - Wed, Apr 3, 2013 5:56 AM EDT
Whether you’re planning to adopt a cloud-based infrastructure for your business or to simply espouse a virtualized IT environment, you need to deploy virtual servers. In this technologically progressive era, virtualization is inevitable. In fact, the Central Intelligence Agency (CIA) just signed a 10-year contract with Amazon Web Services (AWS) to build a private cloud... More »5 Secrets to Seamless Desktop Virtualization
Ranking Reports: A Thing Of The Past
Business 2 Community - Wed, Apr 3, 2013 5:52 AM EDT
Get the important information… Do you use ranking reports? Do you place a lot of value on the data in those reports? If so, here is something to consider…. While ranking reports can be a good tool to supplement other data, they are not the most important data to give a true idea of what... More »Ranking Reports: A Thing Of The Past

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YOUR FRIENDS' ACTIVITY

Manage A Business

How to Make More Money by Giving Away Your Most Expensive Product

Do Yourself a Favor: Hire Nice People

Knowing Yourself: Do You Have the Right (Leadership) Stuff?

The Salesperson’s First Test: Making an Appointment via Email

How to Connect with Online Influencers :: Magnet Minute [video]

What You Need to Know About Missing Referrer Data in iOS 6: Part 2

15 Facts You Can Use In Your Next Presentation On Tablets

How Can You Protect Your Business From Cyber-Attacks?

Canada: The Next Start-up Frontier?

Three Tips from Retail Experts on Going Global

What Multicultural Millennials Really Want

2 Best Words for a Start-up Job Description Ever

Seven Things to Know About Microsoft Lync (And One Thing You Should Do About It)

Mobile News Audience – Now 50% of all U.S. Adults

How Can I Trust You? CIOs Are Turning to This Answer

How to Become a Little More Extroverted

5 Secrets to Seamless Desktop Virtualization

Ranking Reports: A Thing Of The Past

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